At a Glance
- Tasks: Drive targeted marketing campaigns in the fast-paced automotive industry.
- Company: Dynamic automotive manufacturer known for competitive finance offerings.
- Benefits: Competitive salary, benefits, and opportunities for professional growth.
- Other info: Office-based role in London with a collaborative team environment.
- Why this job: Make a real impact on vehicle sales through innovative marketing strategies.
- Qualifications: 3-5 years in marketing with strong campaign management skills.
The predicted salary is between 45000 - 55000 £ per year.
Are you a marketing and campaign specialist? Do you have experience in the automotive industry? This is a role where you will be directly involved with campaign development, planning and rollout with a manufacturer that is moving at a lightning pace. This client prides themself on being competitive in all areas, particularly in their finance offerings. If you thrive on managing campaigns, finances and being a trusted voice in the development of new campaigns, this role could be the right move to take a step up in the automotive world.
We are looking for a Customer Campaign Specialist to drive the execution of targeted marketing initiatives that support vehicle sales performance across the UK. This position is highly delivery-focused, requiring close collaboration with internal departments, external agencies, and retail partners to ensure campaigns are effectively launched and optimised. This company is looking for an individual who can take full responsibility for campaign rollout, evaluate performance, and refine activity to maximise results within a fast-moving environment.
If you think you have what it takes to move into this role, please apply below and attach your CV with any automotive or OEM experience highlighted, our recruiters will discuss this experience with you as a part of our screening process.
Salary: Competitive, circa’ 40-50K (with room for negotiation) – depending heavily on experience, current salary and interview performance + benefits
Location: London
Work Style: 100% Office-based
Language: English
Key Responsibilities:
- Develop and activate targeted marketing initiatives across Private and Motability segments, including promotional offers and time-sensitive campaigns
- Oversee deployment of campaigns across online platforms, CRM systems, and physical retail locations
- Collaborate with a broad network of stakeholders including internal teams, marketing agencies, finance providers, and dealer partners
- Take full ownership of campaign lifecycle, from initial concept and briefing through to launch and post-campaign review
- Measure and communicate campaign effectiveness through regular reporting cycles
- Continuously refine campaign activity by identifying areas for improvement and implementing structured optimisation methods
- Keep up to date with competitor positioning and wider market developments to enhance campaign effectiveness
- Work closely with teams responsible for pricing, finance products, and sales forecasting to ensure alignment
What We’re Looking For:
- 3 to 5 years’ background in marketing delivery, go-to-market execution, or campaign management roles
- Demonstrated experience running integrated campaigns across multiple marketing channels
- Good knowledge of consumer finance within a retail environment
- Strong coordination and stakeholder engagement skills
- Analytical thinker with the ability to interpret data and produce meaningful insights
- Advanced Excel capability, including use of pivot tables, lookups, and data interrogation techniques
- Confident in building clear and engaging presentations using PowerPoint for senior audiences
- Experience working with reporting tools or dashboards, with Power BI exposure seen as advantageous
- Comfortable translating data into clear recommendations for action
- Previous exposure to automotive, retail, or agency settings is desirable
- Ability to juggle multiple priorities and deadlines in a results-focused environment
- Degree or equivalent qualification preferred
Customer Campaign Specialist – AUTOMOTIVE in London employer: ABL Recruitment
ABL Recruitment is an excellent employer that values its employees by offering a hybrid working model, allowing for a balanced work-life integration. With a focus on professional development and a supportive team culture, employees are encouraged to grow their skills in a dynamic environment while enjoying the benefits of flexible working arrangements in the vibrant town of Fareham.
StudySmarter Expert Advice🤫
We think this is how you could land Customer Campaign Specialist – AUTOMOTIVE in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for ABL Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like ABL Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with ABL Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at ABL Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Customer Campaign Specialist – AUTOMOTIVE in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit ABL Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of ABL Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about ABL Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at ABL Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at ABL Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At ABL Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
