At a Glance
- Tasks: Drive targeted marketing campaigns in the fast-paced automotive industry.
- Company: Dynamic automotive manufacturer known for competitive finance offerings.
- Benefits: Competitive salary, benefits, and opportunities for professional growth.
- Other info: Office-based role in London with a collaborative team environment.
- Why this job: Make a real impact on vehicle sales through innovative marketing strategies.
- Qualifications: 3-5 years in marketing with strong campaign management skills.
The predicted salary is between 45000 - 55000 £ per year.
Are you a marketing and campaign specialist? Do you have experience in the automotive industry? This is a role where you will be directly involved with campaign development, planning and rollout with a manufacturer that is moving at a lightning pace. This client prides themself on being competitive in all areas, particularly in their finance offerings. If you thrive on managing campaigns, finances and being a trusted voice in the development of new campaigns, this role could be the right move to take a step up in the automotive world.
We are looking for a Customer Campaign Specialist to drive the execution of targeted marketing initiatives that support vehicle sales performance across the UK. This position is highly delivery-focused, requiring close collaboration with internal departments, external agencies, and retail partners to ensure campaigns are effectively launched and optimised. This company is looking for an individual who can take full responsibility for campaign rollout, evaluate performance, and refine activity to maximise results within a fast-moving environment.
If you think you have what it takes to move into this role, please apply below and attach your CV with any automotive or OEM experience highlighted, our recruiters will discuss this experience with you as a part of our screening process.
Salary: Competitive, circa’ 40-50K (with room for negotiation) – depending heavily on experience, current salary and interview performance + benefits
Location: London
Work Style: 100% Office-based
Language: English
Key Responsibilities:
- Develop and activate targeted marketing initiatives across Private and Motability segments, including promotional offers and time-sensitive campaigns
- Oversee deployment of campaigns across online platforms, CRM systems, and physical retail locations
- Collaborate with a broad network of stakeholders including internal teams, marketing agencies, finance providers, and dealer partners
- Take full ownership of campaign lifecycle, from initial concept and briefing through to launch and post-campaign review
- Measure and communicate campaign effectiveness through regular reporting cycles
- Continuously refine campaign activity by identifying areas for improvement and implementing structured optimisation methods
- Keep up to date with competitor positioning and wider market developments to enhance campaign effectiveness
- Work closely with teams responsible for pricing, finance products, and sales forecasting to ensure alignment
What We’re Looking For:
- 3 to 5 years’ background in marketing delivery, go-to-market execution, or campaign management roles
- Demonstrated experience running integrated campaigns across multiple marketing channels
- Good knowledge of consumer finance within a retail environment
- Strong coordination and stakeholder engagement skills
- Analytical thinker with the ability to interpret data and produce meaningful insights
- Advanced Excel capability, including use of pivot tables, lookups, and data interrogation techniques
- Confident in building clear and engaging presentations using PowerPoint for senior audiences
- Experience working with reporting tools or dashboards, with Power BI exposure seen as advantageous
- Comfortable translating data into clear recommendations for action
- Previous exposure to automotive, retail, or agency settings is desirable
- Ability to juggle multiple priorities and deadlines in a results-focused environment
- Degree or equivalent qualification preferred
Customer Campaign Specialist – AUTOMOTIVE in London employer: ABL Recruitment
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