At a Glance
- Tasks: Lead digital marketing strategy and drive growth across UK and European markets.
- Company: Join a dynamic FMCG brand with a collaborative culture.
- Benefits: Competitive salary, bonus structure, and long-term career development.
- Other info: Fast-paced environment with opportunities for innovation and team leadership.
- Why this job: Make a real impact in a high-autonomy role with international reach.
- Qualifications: 6+ years in digital marketing, fluent in English and Mandarin or Cantonese.
The predicted salary is between 45000 - 55000 € per year.
LOCATION: London, United Kingdom
JOB TYPE: Hybrid 2 day office
CONTRACT TYPE: Permanent
SECTOR: FMCG / Consumer Brand
SALARY: £45,000–£55,000 + annual bonus (negotiable)
LANGUAGE REQUIRED: Fluent English (Essential); Mandarin or Cantonese (Strong Requirement)
ADDITIONAL LANGUAGES: German, French, Dutch, or Polish (Advantageous)
About the Role
This is an exciting opportunity for an experienced Digital Marketing Manager to join a growing international FMCG brand and lead digital strategy across the UK and European markets. This is a hands-on, commercially driven role, combining strategic leadership with execution across performance marketing, social media, influencer marketing, and eCommerce. The successful candidate will take ownership of end-to-end digital marketing strategy, managing budgets, driving growth, and delivering measurable business outcomes across multiple channels.
Key Responsibilities
- Digital Strategy & Growth
- Develop and execute comprehensive digital marketing strategies aligned with business objectives
- Define channel mix across paid media, social, influencer, CRM, and eCommerce
- Identify new growth opportunities across UK and European markets
- Campaign Management & Performance
- Plan, execute, and optimise multi-channel digital campaigns
- Monitor performance metrics (ROAS, CPA, conversion, engagement)
- Drive continuous improvement through data-led insights
- Budget & Commercial Management
- Manage and allocate digital marketing budgets across channels and markets
- Ensure strong ROI and alignment with commercial targets
- Deliver performance reporting and strategic recommendations
- Social Media & Influencer Marketing
- Own social media strategy across key platforms (e.g. Instagram, TikTok, YouTube)
- Lead influencer and creator partnerships from strategy to execution
- Drive brand engagement and audience growth
- eCommerce & CRM
- Support D2C and eCommerce growth through targeted campaigns
- Oversee CRM strategies including email, lifecycle marketing, and segmentation
- Improve customer acquisition, retention, and lifetime value
- Team & Stakeholder Management
- Lead and develop the digital marketing team
- Collaborate with internal stakeholders and external agencies
- Ensure consistent delivery across multiple markets
- Innovation & Market Trends
- Stay up to date with digital trends, platforms, and AI marketing tools
- Implement new technologies to enhance campaign effectiveness
Skills & Experience Required
Essential Requirements
- ~6+ years’ experience in digital marketing, with team management exposure
- ~Proven track record managing multi-channel campaigns and delivering measurable ROI
- ~Strong experience across paid media, social, influencer marketing, and eCommerce
- ~Experience working across international or multi-market campaigns
- ~Fluent English (written and spoken)
- ~Mandarin or Cantonese language skills (strongly preferred)
Preferred Experience
- Experience within FMCG, consumer goods, or fast-paced industries
- Familiarity with Chinese digital platforms (e.g. WeChat, Douyin, Xiaohongshu)
- Additional European language skills (German, French, Dutch, or Polish)
- Experience in D2C or performance-led growth marketing
What’s on Offer
- Competitive salary + bonus structure
- Opportunity to lead digital strategy across international markets
- High-impact role with strong ownership and autonomy
- Collaborative and fast-paced working environment
- Long-term career development opportunities
Chinese Speaking Digital Marketing Manager in London employer: ABL Recruitment
Join a dynamic and innovative FMCG brand in London as a Chinese Speaking Digital Marketing Manager, where you will have the opportunity to lead impactful digital strategies across UK and European markets. Enjoy a competitive salary with an annual bonus, a hybrid working model, and a collaborative culture that fosters professional growth and development. With a focus on autonomy and ownership, this role offers a unique chance to drive meaningful results in a fast-paced environment while staying at the forefront of digital marketing trends.
StudySmarter Expert Advice🤫
We think this is how you could land Chinese Speaking Digital Marketing Manager in London
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, and don’t be shy about reaching out to professionals on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Show Off Your Skills
When you get the chance to chat with potential employers, make sure to highlight your digital marketing successes. Share specific examples of campaigns you've managed and the results you've achieved. We want to see your passion and expertise shine through!
✨Tailor Your Approach
Every company is different, so take the time to research the brand you're applying to. Understand their values, target audience, and current marketing strategies. This way, when you speak to them, you can show how your skills align perfectly with their needs.
✨Apply Through Our Website
Don’t forget to apply directly through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive and eager to join our team!
We think you need these skills to ace Chinese Speaking Digital Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Digital Marketing Manager role. Highlight your experience in digital strategy, campaign management, and any relevant language skills, especially Mandarin or Cantonese. We want to see how your background aligns with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about digital marketing and how you can drive growth for our brand. Don’t forget to mention your familiarity with Chinese digital platforms – that’s a big plus for us!
Showcase Your Achievements:When detailing your experience, focus on measurable outcomes. Share specific examples of campaigns you've managed and the results achieved. We love numbers, so if you can show how you improved ROI or engagement, that’ll definitely catch our eye!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at ABL Recruitment
✨Know Your Digital Marketing Inside Out
Make sure you brush up on the latest trends in digital marketing, especially in FMCG. Be ready to discuss your past campaigns and how you achieved measurable ROI. This will show that you’re not just familiar with the theory but have practical experience too.
✨Show Off Your Language Skills
Since this role requires fluency in Mandarin or Cantonese, be prepared to demonstrate your language skills during the interview. You might even want to practice some key marketing terms in Mandarin to impress them!
✨Prepare for Scenario-Based Questions
Expect questions that ask how you would handle specific situations, like managing a budget or optimising a campaign. Think of examples from your previous roles where you successfully navigated similar challenges and be ready to share those stories.
✨Research the Company and Its Market
Dive deep into the company’s digital presence and understand their target audience. Knowing their current strategies and how you can contribute to their growth will set you apart. Plus, it shows genuine interest in the role!
