At a Glance
- Tasks: Lead brand partnerships and sponsorships across Europe, driving strategic marketing initiatives.
- Company: Join a leading UK manufacturer with a strong focus on innovation and collaboration.
- Benefits: Competitive salary up to £70K, travel opportunities, and a dynamic work environment.
- Other info: Exciting opportunity for career growth in a fast-paced, collaborative setting.
- Why this job: Make an impact in the sporting and automotive industries while building valuable relationships.
- Qualifications: Experience in brand partnerships, strong negotiation skills, and a network in relevant sectors.
The predicted salary is between 54000 - 66000 £ per year.
Salary: Up to 70K
Location: London based (5 days on site) with regular European travel
Reporting to: Marketing Director, UK & Europe
Start Date: ASAP
Scope: UK & Pan-European
Languages Required: English – Second European language would be very beneficial
Role Overview
Are you an expert in fostering strong relationships with influencers, celebrities and driving performance through strategic marketing partnerships? This role puts you in the lead of the partnerships and branding mission with one of the UK’s own, homegrown manufacturers. This role is best suited to those who thrive on building, maintaining and leveraging strong relationships in the sporting or automotive industries. You will need an existing set of partners to reach out to, a proven ability to form relationships with brands and individuals, and the ability to lead marketing campaigns across a large region. This client offers an opportunity to take the success of an established British brand even further through your direct efforts in relationship building and strategic management.
Key Responsibilities
- Partnership Strategy, Development and Delivery
- Define and lead the pan-European partnerships and sponsorship strategy aligned to commercial and brand objectives
- Identify, evaluate and secure partnerships across sport, technology, e-mobility, gaming and lifestyle sectors
- Lead negotiations with rights holders, teams, federations and brand partners across the UK and Europe
- Build and manage a strong partnership portfolio, acting as the central authority to approve and guide all partnerships and sponsorship activity
- Activation and Campaign Management
- Own the full lifecycle of partnership activations from concept through to delivery and evaluation
- Plan and deliver integrated campaigns across digital, social, PR, experiential and retail channels
- Ensure all partnership rights are maximised to drive brand visibility, engagement and commercial return
- Agency and Stakeholder Management
- Manage external agencies across creative, experiential, PR and media, ensuring clear briefs, delivery and performance against KPIs
- Act as the main internal and external contact for all partnership activity
- Collaborate with cross-functional teams and European markets to deliver integrated and localised campaigns
- Represent the brand at key partner meetings, events and industry forums
- Budget and Performance Management
- Own and manage the UK and European partnerships budget, including large-scale investment oversight
- Set KPIs, measure performance and track ROI across all partnerships
- Report to senior leadership on results, insights and future opportunities, while continuously optimising spend
Candidate Profile
Essential Experience and Skills
- Strong background in brand partnerships, sponsorship or sports marketing within automotive, technology or consumer sectors
- Proven experience managing partnerships at a European or international level
- Deep understanding of partnership structures, activation and commercial value
- Experience managing agencies and delivering integrated campaigns
- Strong commercial and negotiation skills with experience managing significant budgets
- Confident communicator with strong relationship-building skills, comfortable engaging senior stakeholders
- Experience within electric vehicle, mobility or technology sectors
- Knowledge of European markets and campaign localisation
- Existing network of partners or rights holders across sport, entertainment or technology
- Additional language skills are beneficial but not required
Brand Sponsorships and Partnerships Manager in London employer: ABL Recruitment
ABL Recruitment is an excellent employer that values its employees by offering a hybrid working model, allowing for a balanced work-life integration. With a focus on professional development and a supportive team culture, employees are encouraged to grow their skills in a dynamic environment while enjoying the benefits of flexible working arrangements in the vibrant town of Fareham.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Sponsorships and Partnerships Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for ABL Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like ABL Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with ABL Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at ABL Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand Sponsorships and Partnerships Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit ABL Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of ABL Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about ABL Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at ABL Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at ABL Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At ABL Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
