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- Tasks: Lead exciting digital marketing campaigns that engage and convert global advertisers.
- Company: Join a global leader in advertising and tech, driving growth for small businesses.
- Benefits: Competitive daily rate, dynamic office environment in central London, and hands-on experience.
- Why this job: Make a real impact in a fast-paced, collaborative setting with ownership of key marketing programs.
- Qualifications: 4+ years in digital marketing, strong CRM experience, and data-savvy skills required.
- Other info: Opportunity to develop skills in CRM, email marketing, and omnichannel campaign management.
The predicted salary is between 100000 - 120000 £ per year.
An exciting opportunity has opened for an experienced Digital Marketing Manager to join a global leader in the advertising and tech space. This is a high-impact, high-visibility role supporting a growing B2B advertising division that’s focused on helping small and medium-sized businesses thrive through scalable, data-led marketing programs. You’ll play a pivotal role in building and executing cross-channel digital marketing campaigns across email, mobile, and in-platform messaging. Working at the intersection of marketing, product, analytics, and tech, you’ll help craft targeted, automated journeys that inform, engage, and convert advertisers around the world.
Key Responsibilities
- Design and deliver multi-step lifecycle marketing campaigns that drive product adoption and customer engagement
- Use marketing automation tools and CRM platforms to personalize and scale communications
- Partner closely with global stakeholders across Marketing, Product, Sales, and Engineering
- Own and optimize one of the key advertiser journeys (e.g., acquisition, onboarding, retention)
- Analyze campaign performance and translate insights into actionable improvements
- Collaborate with tech teams on tool enhancements and feature rollouts
- Stay ahead of industry trends and bring fresh thinking to campaign strategy
Why this role stands out
- Shape global strategies for a fast-growing digital advertising business
- Gain exposure to both executional and strategic marketing initiatives
- Work in a high-energy, collaborative environment where no two days are the same
- Enjoy true ownership of marketing automation programs that directly impact customer experience and business growth
- Opportunity to develop and showcase skills in CRM, email marketing, data analytics, and omnichannel campaign management
Your background
- 4+ years in digital marketing, with strong experience in CRM or lifecycle campaigns
- Hands-on knowledge of tools such as Marketo, Eloqua, Salesforce Marketing Cloud, or similar
- Data-savvy, with intermediate to advanced Excel and basic SQL experience
- Strong communicator who thrives in cross-functional, fast-paced teams
- Confident working both strategically and tactically, with an eye for detail and optimisation
If you’re a results-driven marketer with a passion for automation, insights, and customer engagement—this is your chance to step into a globally visible role with a real impact.
Digital Marketing Manager employer: ABL Recruitment
Contact Detail:
ABL Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager
✨Tip Number 1
Network with professionals in the digital marketing space, especially those who have experience with B2B advertising. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends.
✨Tip Number 2
Familiarise yourself with the specific marketing automation tools mentioned in the job description, such as Marketo or Salesforce Marketing Cloud. Consider taking online courses or certifications to boost your knowledge and demonstrate your commitment.
✨Tip Number 3
Prepare to discuss your previous campaign successes in detail during interviews. Be ready to share specific metrics and outcomes that showcase your ability to drive product adoption and customer engagement.
✨Tip Number 4
Stay updated on the latest digital marketing trends and best practices. Follow industry leaders on social media and subscribe to relevant newsletters to ensure you can bring fresh ideas to the table during discussions.
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in CRM and lifecycle campaigns. Use keywords from the job description to demonstrate that you meet the requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and automation. Mention specific tools you've used, like Marketo or Salesforce Marketing Cloud, and how your skills align with the responsibilities of the role.
Showcase Your Achievements: In your application, include quantifiable achievements from previous roles, such as successful campaign metrics or improvements in customer engagement. This will help illustrate your impact in past positions.
Proofread and Edit: Before submitting your application, carefully proofread all documents for spelling and grammatical errors. A polished application reflects attention to detail, which is crucial for a marketing role.
How to prepare for a job interview at ABL Recruitment
✨Showcase Your Digital Marketing Expertise
Be prepared to discuss your previous experience in digital marketing, particularly focusing on CRM and lifecycle campaigns. Highlight specific tools you've used, such as Marketo or Salesforce Marketing Cloud, and share examples of successful campaigns you've managed.
✨Demonstrate Data Savviness
Since the role requires a data-driven approach, be ready to talk about how you've used data analytics to inform your marketing strategies. Bring examples of how you've analysed campaign performance and made improvements based on insights.
✨Emphasise Collaboration Skills
This position involves working closely with various teams. Prepare to discuss how you've successfully collaborated with cross-functional teams in the past, and provide examples of how you’ve partnered with stakeholders from different departments to achieve common goals.
✨Stay Ahead of Industry Trends
Research current trends in digital marketing and be ready to share your thoughts on how they could impact the company's strategies. Showing that you're proactive about industry knowledge will demonstrate your passion for the field and your commitment to bringing fresh ideas to the table.
