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- Tasks: Train and coach dealership staff to enhance sales skills and customer experience.
- Company: Fast-growing automotive brand expanding in the UK market.
- Benefits: Competitive salary, hands-on training experience, and travel opportunities.
- Why this job: Shape the future of automotive sales while making a real impact.
- Qualifications: Experience in sales training within the automotive industry and strong communication skills.
- Other info: Dynamic role with opportunities for personal growth and development.
The predicted salary is between 36000 - 60000 £ per year.
This is a great opportunity for someone who enjoys a mix of training, coaching, content creation, and real world dealership engagement while being part of a brand that’s moving fast and building something exciting in the UK market. My client, a fast-growing automotive brand entering an exciting phase of expansion in the UK, is looking for a Dealer Training Specialist to help elevate sales capability and customer experience across their retailer network. This role is perfect for someone who enjoys being out in the field, shaping people’s skills, and turning training into real performance results.
As part of a growing UK presence, you’ll play a key part in supporting retailers with structured training, hands-on coaching, and impactful learning content. You’ll work closely with the Retailer Training Manager and Regional Sales Managers to ensure every retailer, new or established, has the tools, knowledge, and confidence to deliver an outstanding customer journey.
Key Responsibilities:- Support the design and delivery of a full new starter training programme, including on-site induction for new and existing dealers.
- Run both in-person and virtual classroom training as part of the sales accreditation pathway.
- Deliver engaging training sessions during new product launch events.
- Create and refine training content with the Retailer Training Manager, including e-learning modules and classroom materials.
- Provide focused, on-site coaching to key retailers on sales processes, customer experience, and mystery shop performance.
- Deliver bespoke, ad hoc sessions to support new business priorities such as app rollouts or new sales tools.
- Work with regional teams to identify underperforming retailers and design targeted training interventions.
- Support wider training initiatives and special projects as the brand continues to grow.
- Solid experience in sales training within the automotive industry (OEM or retail).
- Strong understanding of dealership operations, sales processes, and CSI metrics.
- Confident presenter with excellent communication skills and the ability to adapt to different learning styles.
- Comfortable travelling across the UK (around 3–4 days per week in the field).
- Able to work independently while staying closely aligned with a wider training and field team.
- Good understanding of digital learning tools and content creation platforms (LMS, Articulate, MS Office, etc.).
- Full UK driving licence required.
Dealer Training Specialist employer: ABL Recruitment
Contact Detail:
ABL Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Dealer Training Specialist
✨Tip Number 1
Get out there and network! Attend industry events, workshops, or even local meet-ups. It's all about making connections that could lead to opportunities in the automotive sector.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your training content and coaching successes. This will help you stand out when chatting with potential employers.
✨Tip Number 3
Don’t be shy about reaching out directly to companies you’re interested in. A quick email or LinkedIn message can go a long way in expressing your enthusiasm for their brand and role.
✨Tip Number 4
Apply through our website! We’ve got loads of resources to help you prepare for interviews and ace those training sessions. Let’s get you on the path to becoming a Dealer Training Specialist!
We think you need these skills to ace Dealer Training Specialist
Some tips for your application 🫡
Show Your Passion for Training: When you’re writing your application, let your enthusiasm for training and coaching shine through. We want to see how you can elevate sales capability and enhance customer experiences, so share any relevant experiences that highlight your passion for developing others.
Tailor Your Content: Make sure to customise your application to reflect the specific skills and experiences mentioned in the job description. We’re looking for someone with solid experience in sales training within the automotive industry, so don’t hold back on showcasing your expertise in this area!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your key achievements and skills are easy to spot. Use bullet points if it helps to break down your experience and make it more digestible for us.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re keen to be part of our fast-growing brand!
How to prepare for a job interview at ABL Recruitment
✨Know Your Stuff
Make sure you brush up on your knowledge of dealership operations and sales processes. Familiarise yourself with the latest trends in the automotive industry, especially those relevant to the brand you're interviewing with. This will show that you're not just interested in the role but also invested in the company's success.
✨Showcase Your Training Skills
Prepare to discuss your previous experience in sales training and coaching. Have specific examples ready that demonstrate how you've successfully elevated performance in past roles. Think about how you can translate those experiences into the context of the new role, especially regarding creating engaging training content.
✨Be Ready to Adapt
Since the role requires adapting to different learning styles, be prepared to discuss how you tailor your training methods. You might even want to bring along a sample training module or presentation to showcase your skills in content creation and delivery. This will help you stand out as a candidate who can truly engage and inspire others.
✨Ask Insightful Questions
At the end of the interview, don’t shy away from asking questions. Inquire about the current challenges the retailer network faces or how they measure the success of their training programmes. This shows that you're thinking critically about the role and are eager to contribute to the team’s goals.