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- Tasks: Drive brand awareness and customer engagement in real estate marketing across UK and China.
- Company: Dynamic real estate advisory firm with a focus on innovative marketing strategies.
- Benefits: Competitive salary, 25 days holiday, and opportunities for career growth.
- Other info: Collaborative environment with potential visa sponsorship for the right candidates.
- Why this job: Lead exciting marketing initiatives and connect with international audiences.
- Qualifications: Experience in brand or digital marketing; Mandarin skills are a plus.
The predicted salary is between 40000 - 50000 £ per year.
Location: London, United Kingdom
Employment Type: Full-time
Working Hours: Office-based, Monday to Friday, 9:00am – 6:00pm
Industry: Real Estate / Property Advisory
Visa Sponsorship: May be considered for suitable candidates
Salary & Package: ~ Up to £40,000 (dependent on experience)
Holiday Entitlement: ~25 days annual leave + UK Bank Holidays
Role Overview: The Mandarin Speaking Brand Marketing Growth Manager is responsible for driving brand awareness, customer engagement, and market growth within the real estate and property advisory sector. This role focuses on developing and executing integrated marketing strategies across both UK and Chinese digital platforms, supporting brand positioning and business expansion. The role combines brand strategy, growth marketing, digital campaign execution, and Chinese social media operations, including Xiaohongshu (RED) and WeChat Official Accounts. It is well suited to a commercially minded marketing professional with strong execution capability and cross-market experience.
Key Responsibilities
- Brand & Marketing Strategy
- Develop and execute brand and growth marketing strategies aligned with overall business objectives
- Ensure consistent brand messaging and positioning across all online and offline channels
- Support long-term brand development across UK and international markets
- Campaign & Growth Management
- Plan, execute, and optimise integrated marketing and growth campaigns
- Drive customer acquisition, brand engagement, and lead generation initiatives
- Identify growth opportunities through performance analysis and market insights
- Digital Marketing & Performance
- Oversee digital marketing channels, including social media, content, paid advertising, and email campaigns
- Monitor campaign performance, analyse data, and provide actionable insights
- Optimise marketing activity and ROI using data-driven decision making
- Chinese Social Media Operations (Xiaohongshu & WeChat)
- Manage and operate Xiaohongshu (RED) and WeChat Official Accounts, including content planning, posting, and optimisation
- Develop platform-specific content strategies aligned with brand tone and target audience
- Plan and create engaging posts, articles, visuals, and campaign content tailored to Chinese platforms
- Monitor engagement, follower growth, and content performance, and adjust strategies accordingly
- Track trends and user behaviour on Chinese social platforms to inform content and campaign planning
- Market Research & Collaboration
- Conduct market and competitor research across UK and Chinese digital markets
- Work closely with internal sales, operations, and leadership teams to support business growth
- Coordinate with external agencies, KOLs, media partners, and suppliers where required
Candidate Requirements
Essential Requirements
- Proven experience in brand marketing, growth marketing, or digital marketing
- Strong commercial awareness and analytical mindset
- Experience managing multi-channel marketing campaigns
- Excellent communication, organisational, and stakeholder management skills
- Ability to manage multiple projects in a fast-paced environment
Preferred / Advantageous Requirements
- Hands-on experience operating Xiaohongshu (RED) and WeChat Official Accounts
- Strong understanding of Chinese digital marketing ecosystems and user behaviour
- Experience in property, real estate, lifestyle, luxury, or professional services industries
- Fluent English required; Mandarin Chinese is highly advantageous
- Bachelor’s degree in marketing, Business, Communications, or a related discipline preferred
What’s on Offer
- Competitive salary package up to £50,000
- Opportunity to lead brand and growth initiatives across UK and Chinese markets
- Exposure to international audiences and premium client segments
- Stable, office-based working schedule
- Supportive and collaborative professional environment
- Long-term career development opportunities
- Visa sponsorship may be considered for suitable candidates
Mandarin Speaking Brand Marketing Growth Manager in City of London employer: ABL Recruitment
Contact Detail:
ABL Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Mandarin Speaking Brand Marketing Growth Manager in City of London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the real estate and marketing sectors. Attend industry events, join relevant online groups, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns, especially those involving Chinese social media platforms like Xiaohongshu and WeChat. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its brand strategy. Be ready to discuss how you can drive brand awareness and customer engagement in both UK and Chinese markets. Tailor your answers to show you understand their goals and challenges.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search. So, get your application in and let’s make things happen!
We think you need these skills to ace Mandarin Speaking Brand Marketing Growth Manager in City of London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the role of Mandarin Speaking Brand Marketing Growth Manager. Highlight your experience in brand marketing and digital campaigns, especially any work you've done with Chinese social media platforms like Xiaohongshu and WeChat.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Mention your passion for real estate and how your skills can drive brand awareness and customer engagement.
Showcase Your Analytical Skills: Since the role requires a strong analytical mindset, be sure to include examples of how you've used data to optimise marketing campaigns in the past. This will show us that you can make data-driven decisions to boost performance.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get to know you better!
How to prepare for a job interview at ABL Recruitment
✨Know Your Brand Inside Out
Before the interview, make sure you thoroughly understand the company's brand and its positioning in the real estate market. Familiarise yourself with their recent campaigns, especially those targeting Chinese audiences on platforms like Xiaohongshu and WeChat. This will show your genuine interest and help you discuss how you can contribute to their growth.
✨Showcase Your Digital Savvy
Since this role involves managing digital marketing channels, be prepared to discuss your experience with various platforms. Bring examples of successful campaigns you've executed, particularly in the context of Chinese social media. Highlight your analytical skills by mentioning how you've used data to optimise marketing strategies in the past.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving abilities and strategic thinking. Think about challenges you’ve faced in previous roles and how you overcame them, especially in multi-channel marketing campaigns. Use the STAR method (Situation, Task, Action, Result) to structure your answers clearly.
✨Cultural Awareness is Key
Given the focus on both UK and Chinese markets, demonstrate your understanding of cultural nuances in marketing. Be ready to discuss how you would tailor content for different audiences and platforms. Showing that you appreciate these differences will set you apart as a candidate who can effectively bridge the gap between the two markets.