At a Glance
- Tasks: Lead digital marketing strategy across UK and Europe, driving growth through innovative campaigns.
- Company: Join a dynamic FMCG brand with a global presence and collaborative culture.
- Benefits: Competitive salary, bonus structure, and the chance to shape international marketing strategies.
- Other info: Fast-paced environment with opportunities for professional growth and innovation.
- Why this job: Make a real impact in a high-autonomy role while working with cutting-edge digital tools.
- Qualifications: 6+ years in digital marketing, fluent in English, and strong Mandarin or Cantonese skills required.
The predicted salary is between 60000 - 80000 € per year.
This is an exciting opportunity for an experienced Digital Marketing Manager to join a growing international FMCG brand and lead digital strategy across the UK and European markets. This is a hands-on, commercially driven role, combining strategic leadership with execution across performance marketing, social media, influencer marketing, and eCommerce. The successful candidate will take ownership of end-to-end digital marketing strategy, managing budgets, driving growth, and delivering measurable business outcomes across multiple channels.
Key Responsibilities
- Develop and execute comprehensive digital marketing strategies aligned with business objectives
- Define channel mix across paid media, social, influencer, CRM, and eCommerce
- Identify new growth opportunities across UK and European markets
- Plan, execute, and optimise multi-channel digital campaigns
- Drive continuous improvement through data-led insights
- Manage and allocate digital marketing budgets across channels and markets
- Ensure strong ROI and alignment with commercial targets
- Deliver performance reporting and strategic recommendations
- Own social media strategy across key platforms (e.g. Instagram, TikTok, YouTube)
- Lead influencer and creator partnerships from strategy to execution
- Drive brand engagement and audience growth
- Support D2C and eCommerce growth through targeted campaigns
- Oversee CRM strategies including email, lifecycle marketing, and segmentation
- Improve customer acquisition, retention, and lifetime value
- Lead and develop the digital marketing team
- Collaborate with internal stakeholders and external agencies
- Stay up to date with digital trends, platforms, and AI marketing tools
- Implement new technologies to enhance campaign effectiveness
Skills & Experience Required
- 6+ years’ experience in digital marketing, with team management exposure
- Proven track record managing multi-channel campaigns and delivering measurable ROI
- Strong experience across paid media, social, influencer marketing, and eCommerce
- Experience working across international or multi-market campaigns
- Fluent English (written and spoken)
- Mandarin or Cantonese language skills (strongly preferred)
Preferred Experience
- Experience within FMCG, consumer goods, or fast-paced industries
- Familiarity with Chinese digital platforms (e.g. WeChat, Douyin, Xiaohongshu)
- Additional European language skills (German, French, Dutch, or Polish)
- Experience in D2C or performance-led growth marketing
What’s on Offer
- Competitive salary + bonus structure
- Opportunity to lead digital strategy across international markets
- High-impact role with strong ownership and autonomy
- Collaborative and fast-paced working environment
Chinese Speaking Digital Marketing Manager employer: ABL Recruitment
Join a dynamic international FMCG brand in London as a Chinese Speaking Digital Marketing Manager, where you will have the opportunity to lead innovative digital strategies across UK and European markets. Our collaborative and fast-paced work culture fosters creativity and growth, offering competitive salaries, bonuses, and the chance to make a significant impact in a high-autonomy role. With a focus on employee development and a commitment to staying ahead of digital trends, we provide a rewarding environment for those looking to advance their careers in digital marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Chinese Speaking Digital Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend local marketing events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your digital marketing projects. This is a great way for us to demonstrate our expertise and creativity beyond the CV.
✨Tip Number 3
Prepare for interviews by researching the company and its digital presence. We should be ready to discuss how we can enhance their strategy with our unique insights, especially in the FMCG sector.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about joining our team.
We think you need these skills to ace Chinese Speaking Digital Marketing Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the role of Digital Marketing Manager. Highlight your experience in digital marketing, especially in FMCG and multi-channel campaigns. We want to see how your skills align with our needs!
Showcase Your Language Skills:Since we're looking for someone fluent in Mandarin or Cantonese, don’t forget to showcase your language skills prominently. If you have experience working in Chinese digital platforms, let us know!
Be Data-Driven:In your application, emphasise your ability to drive growth through data-led insights. Share specific examples of how you've optimised campaigns and delivered measurable ROI in previous roles. We love numbers!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Don’t miss out!
How to prepare for a job interview at ABL Recruitment
✨Know Your Digital Marketing Inside Out
Make sure you brush up on the latest trends in digital marketing, especially in FMCG. Be ready to discuss your past campaigns and how you achieved measurable ROI. This shows you’re not just a talker but someone who can deliver results.
✨Show Off Your Language Skills
Since this role requires fluency in Mandarin or Cantonese, be prepared to demonstrate your language skills during the interview. You might even want to practice some key marketing terms in Mandarin to impress them!
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific situations, like managing a budget or optimising a campaign. Think of examples from your experience where you’ve successfully navigated challenges and driven growth.
✨Research the Company’s Digital Presence
Take a deep dive into the company’s current digital marketing strategies. Familiarise yourself with their social media channels and recent campaigns. This will help you tailor your answers and show that you’re genuinely interested in the role.
