At a Glance
- Tasks: Train dealership staff on exciting new automotive products and enhance their sales skills.
- Company: Join one of the UK's top-performing automotive manufacturers.
- Benefits: Competitive salary, travel opportunities, and a chance to shape the future of automotive training.
- Other info: Dynamic role with extensive travel and opportunities for professional growth.
- Why this job: Be at the forefront of the automotive industry and make a real impact on dealer success.
- Qualifications: Experience in training, especially in automotive, and familiarity with digital learning tools.
This is a new position within one of the UK’s strongest performing automotive manufacturers. As this manufacturer increases their sales, grows their dealer network and brings in new product lines, they’re looking for a talented trainer to train up new and existing dealers on the current product lineup.
The opportunity: This role involves being a specialist trainer teaching dealership staff everything they need to know about this manufacturer’s product line. This will involve ensuring dealers know the product top to bottom, how to present the technology, and handle customer concerns, making the sales process experiential to achieve high customer service scores. The role combines classroom training, dealership coaching, and occasional field visits.
The role includes:
- Attending dealer launch events
- Delivering in-person classroom training at the Technical / R&D Center as well as virtual webinars
- Undertaking mystery shopping follow-ups to training
- Providing guidance as the expert on this car
- Working closely with Dealer Principals, Sales Managers, Sales Executives, Regional Sales Managers, and Marketing teams
- Delivery of in-person (or remote) Product training, using role play
- Explaining the sales process to the dealers
- Creating virtual webinars for dealers
- Creating e-learning content, and tailoring coaching for dealerships that need additional support
- Writing new training programmes
- Reviewing CSI results
- Discussing mystery shopping feedback
Requirements:
- Happy to travel extensively around the UK
- Previous experience training dealership staff, ideally for an OEM (manufacturer) or a franchised dealer group
- EV automotive background
- Experience using digital learning platforms and content creation tools (e.g., LMS, Articulate, MS Office)
Training Specialist in Birmingham employer: ABL Recruitment
ABL Recruitment is an excellent employer that values its employees by offering a hybrid working model, allowing for a balanced work-life integration. With a focus on professional development and a supportive team culture, employees are encouraged to grow their skills in a dynamic environment while enjoying the benefits of flexible working arrangements in the vibrant town of Fareham.
