This is a most unusual opportunity for an experienced AUTOMOTIVE
PRODUCT LAUNCH Manager in that you are helping launch a new
automotive brand into the UK. You won’t be inheriting a mature
range where all the processes, positioning and propositions have
already been decided. As the Product Launch Manager , you get to
help determine how the new cars actually enter and compete in the
UK market. That means having genuine influence over some very big
commercial decisions: vehicle positioning, competitor
benchmarking, launch strategy, residual values, insurance
positioning and the customer finance proposition. It’s a great
role for someone with relevant experience !
TITLE: UK OEM CAR PRODUCT LAUNCH
MANAGER
Salary : to £70,000 + 15% bonus (
£10,500) + car and other benefits
Location : London
Work style: Office based
The Company : Fast growth automotive business
The role : This is a particularly exciting role because it sits
right at the point where a new passenger car goes from being a
product on paper to becoming a commercial reality in the UK! The
job is part product strategist, part commercial leader and part
launch conductor. You will be responsible for making sure that
every part of the business comes together successfully for the UK
vehicle launch. You don't just launch the car — you help make
the car commercially viable. This role has considerable
visibility and gives you a career-defining piece of experience.
Duties
· Create a master launch plan.
· Look at critical milestones: vehicle availability, dealer
readiness, training, logistics, digital, media, aftersales and
finance.
· Get the relevant teams moving
· Analyse the UK competitive landscape.
· Research how the new car compares with its key rivals?
Check the product’s positioning
· Work with Finance and RV partners to adjust the
proposition before launch.
· Coordinate the launch making sure everybody else delivers
their part of the event
· Present the vehicle strategy to dealers, and attend dealer
events and liaise with the media
Requirements
· Significant UK passenger-car OEM experience
· You must have personally led major vehicle launches
· Excellent automotive finance knowledge – PCP/PCH ( a good
understanding of PCP, PCH, APR, deposits, GFVs and
monthly-payment competitiveness is essential )
· Understanding of vehicle insurance ratings
Product Launch Manager - AUTOMOTIVE in London employer: ABL Recruitment Careers
As a Regional Manager in the automotive sector, you will join a dynamic and innovative team dedicated to building a brand from the ground up. With a focus on collaboration and recognition of good ideas, this role offers a unique opportunity to shape the aftersales culture and processes while enjoying a competitive salary, bonus, and the flexibility of remote work across South England. The company fosters a supportive work environment that prioritises employee growth and visibility, making it an excellent employer for those seeking meaningful and impactful careers.
