At a Glance
- Tasks: Create engaging content for social media and manage digital campaigns to drive referrals.
- Company: Join a dynamic marketing team at ABL Health in Nottinghamshire.
- Benefits: Competitive salary, inclusive culture, and opportunities for creativity and growth.
- Other info: Exciting role with travel opportunities and a focus on innovative marketing strategies.
- Why this job: Make a real impact in healthcare marketing while honing your creative skills.
- Qualifications: Experience in content creation, video editing, and social media management.
The predicted salary is between 27000 - 27000 £ per year.
The role is based in the Mansfield office and is part of an experienced marketing team that delivers high‑quality campaigns across all ABL regional services, supporting referral and attendance targets.
Key responsibilities include creating engaging content for multiple social‑media channels, managing paid digital media and email nurture campaigns to drive referrals, and developing website and app content in collaboration with regional teams, web specialists and software developers.
- Produce end‑to‑end social‑media content (video, photos, written copy and scheduling) and manage publication schedules.
- Visit local areas where ABL services are delivered to capture video and photo content.
- Manage email campaigns to drive referrals and enhance B2B relationships.
- Support lead‑generation activity through paid media, creative optimisation and audience targeting.
- Create a regular newsletter for the local service to showcase work and achievements.
- Develop new website content and landing‑page optimisation, coordinating requirements with regional teams and developers.
- Compile and analyse marketing performance reports, using insights to optimise campaigns and marketing efforts.
- Co‑create tailored marketing plans with regional stakeholders to meet local service targets.
- Act as an embedded business partner, collaborating closely with the Nottinghamshire regional operations and engagement teams.
Qualifications & Requirements:
- Hands‑on experience creating, filming, editing and publishing video content (or experience managing paid‑media campaign platforms such as Meta or LinkedIn).
- Strong content creation and video skills, including filming and editing of staff and service‑user stories.
- Experience planning, producing, scheduling and engaging audiences across multiple social‑media profiles.
- Knowledge of AI tools for copy, video and imagery creation is advantageous.
- Data‑driven marketing mindset – ability to review analytics, derive insights and inform content and media planning.
- Healthcare‑marketing experience or exposure to emotive storytelling with direct interaction with service users is beneficial.
- Comfortable working in an office and building relationships with regional stakeholders; willing to travel across Nottinghamshire (own car required, mileage reimbursed).
- Technical proficiency with filming and photography equipment, video‑editing software, Canva, Adobe Creative Cloud, WordPress and Google Analytics.
- Active interest in AI and how it can produce content for marketing.
Location & Salary: Mansfield office – Nottinghamshire. Base salary £27,000. No sponsorship available for this role.
Equal Opportunity Statement: ABL Health is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Marketing Executive employer: ABL Health Ltd
ABL Health is an exceptional employer, offering a dynamic work environment in the heart of Nottinghamshire. With a strong focus on employee growth and development, our marketing team thrives on collaboration and creativity, providing opportunities to engage with local communities and make a meaningful impact through innovative campaigns. We celebrate diversity and inclusivity, ensuring that every team member feels valued and empowered to contribute their unique talents.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Executive
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend local events, and connect with professionals on LinkedIn. You never know who might have a lead on that perfect Marketing Executive role!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best social media content, videos, and campaigns. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Don’t just apply – engage! When you find a job on our website, tailor your approach by mentioning specific projects or campaigns you admire from the company. It shows you’ve done your homework and are genuinely interested.
✨Tip Number 4
Follow up after interviews! A quick thank-you email reiterating your enthusiasm for the role can set you apart from other candidates. Plus, it keeps you fresh in their minds!
We think you need these skills to ace Marketing Executive
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that match the Marketing Executive role. Highlight your content creation, social media management, and any relevant healthcare marketing experience to catch our eye!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Share your passion for marketing and how your background aligns with our mission at ABL Health. Don’t forget to mention any hands-on experience with video content or digital campaigns.
Showcase Your Creativity:We love creativity! Include links to your previous work, whether it’s social media posts, videos, or newsletters. This gives us a taste of your style and what you can bring to our team.
Apply Through Our Website:To make sure your application gets to us directly, apply through our website. It’s the best way to ensure we see your amazing skills and experiences right away!
How to prepare for a job interview at ABL Health Ltd
✨Know Your Content Creation Tools
Familiarise yourself with the tools mentioned in the job description, like Canva and Adobe Creative Cloud. Bring examples of your previous work, especially any video content you've created, as this will showcase your hands-on experience.
✨Showcase Your Data-Driven Mindset
Be prepared to discuss how you've used analytics to inform your marketing strategies. Think of specific examples where you derived insights from data to optimise campaigns, as this aligns perfectly with what they’re looking for.
✨Engage with Local Knowledge
Since the role involves visiting local areas, demonstrate your understanding of the Nottinghamshire region. Mention any relevant experiences or ideas you have for engaging with the community through marketing efforts.
✨Prepare for Collaborative Questions
Expect questions about teamwork and collaboration, especially with regional stakeholders. Think of instances where you’ve successfully worked with others to achieve a common goal, as this will highlight your ability to act as an embedded business partner.
