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For Companies At a Glance
- Tasks: Create engaging content and manage social media to promote life-changing health services.
- Company: Join ABL, a dynamic community health organisation making a real difference.
- Benefits: Flexible working, competitive salary, and opportunities for professional growth.
- Why this job: Be part of a passionate team that tells impactful stories and drives community engagement.
- Qualifications: Experience in content creation or paid media campaigns; creativity is key!
- Other info: Work remotely while collaborating with regional teams and stakeholders.
The predicted salary is between 21600 - 36000 £ per year.
As part of a newly created team, we are looking for a Marketing Executive with a strong focus on content creation and social media, alongside other core marketing activities such as email, PPC, PR, website management, printed media and internal communications. This role is tasked with bringing our life-changing services to life online, telling the stories of the people and communities that benefit from this change.
Main duties of the job:
- Work as part of an experienced marketing team to deliver high-quality marketing campaigns across all ABL regional services, including Your Health, BeU and Healthy Lifestyles, supporting the achievement of referral and attendance targets.
- Create engaging content for multiple social media channels.
- Manage paid digital media and email nurture campaigns to drive referrals.
- Develop website and app content in collaboration with regional teams, web specialists and software developers.
- Work closely with regional stakeholders to understand local needs and co-create tailored marketing plans.
- Contribute to the development of an effective, best-in-class marketing function.
About You:
- A dynamic, creative mindset with the ability to positively contribute to a team with ideas, passion and enthusiasm.
- Experience managing content planning, production, scheduling and engagement across multiple social profiles.
- Strong content creation and video skills, including filming and editing.
- Experience managing multiple highly targeted, paid social media campaigns and optimising according to performance data.
- Experience using AI tools for content creation.
- Comfortable taking a performance marketing approach; reviewing analytics and data to help shape content execution and media planning.
- Experience of healthcare marketing or an environment requiring emotive storytelling is beneficial.
- Comfortable working remotely and developing close relationships with regional stakeholders.
- Experience with some of the following: Meta Business Suite, LinkedIn Ads, Adobe Creative Cloud, Canva, Wordpress, Sanity, Google Analytics, video editing software.
Standard Information:
- Employees of ABL Health must comply with the provisions of GDPR and the Data Protection Act 2018.
- The postholder must not disclose any information relating to service users or employees.
- The postholder will be required to comply with the processing of requests under the Freedom of Information Act 2000.
- The postholder must comply with ABL's policies that protect the information assets of the organisation.
- The postholder will be responsible for maintaining clinical and/or corporate records to the standards in ABL's records management policies.
Health & Safety:
- Compliance with the Health & Safety at Work Act 1974 is required.
- The postholder is required to fulfil a proactive role towards the management of risk.
Safeguarding:
- ABL has a responsibility to ensure that all children/young people and adults are adequately safeguarded and protected.
Training:
- The postholder must attend any training that is identified as mandatory to their role.
Equality, Diversity & Human Rights:
- It is the responsibility of every person to act in ways to support equality and diversity and to respect human rights.
- ABL is an equal opportunities employer and aims to challenge discrimination, promote equality and respect human rights.
Person Specification:
- Hands-on experience of creating video content OR hands-on experience of paid media campaign management platforms.
- An active interest in AI and how it can produce content for marketing.
Disclosure and Barring Service Check:
- This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975.
Contract: Permanent
Working pattern: Full-time, Flexible working, Home or remote working
Marketing Executive in Bolton employer: ABL Health Ltd
Contact Detail:
ABL Health Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive in Bolton
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best content creation and social media work. This is your chance to shine and demonstrate how you can bring ABL's life-changing services to life online.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to appear. Reach out directly to ABL and express your interest in the Marketing Executive role. A little initiative can go a long way in making a memorable impression.
✨Tip Number 4
Stay updated on industry trends! Follow relevant blogs, podcasts, and social media accounts to keep your finger on the pulse of marketing. This knowledge will not only help you in interviews but also show that you're genuinely passionate about the field.
We think you need these skills to ace Marketing Executive in Bolton
Some tips for your application 🫡
Show Your Creative Side: When you're crafting your application, let your creativity shine through! Use engaging language and showcase your content creation skills right from the start. Remember, we want to see how you can bring our life-changing services to life online.
Tailor Your Application: Make sure to tailor your application to the specific role of Marketing Executive. Highlight your experience with social media, content creation, and any relevant marketing campaigns you've worked on. We love seeing how your background aligns with what we're looking for!
Be Authentic: Don't be afraid to let your personality come through in your application. We value passion and enthusiasm, so share your story and why you're excited about joining our team at ABL. Authenticity goes a long way in making a memorable impression!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us that you're serious about wanting to be part of our amazing team!
How to prepare for a job interview at ABL Health Ltd
✨Know Your Content
Before the interview, brush up on your content creation skills. Be ready to discuss specific examples of engaging content you've created for social media or other platforms. Highlight how your work has driven engagement or referrals, as this aligns perfectly with the role's focus.
✨Showcase Your Campaign Experience
Prepare to talk about your experience managing paid digital media campaigns. Bring data or case studies that demonstrate how you optimised campaigns based on performance metrics. This will show your analytical skills and understanding of performance marketing, which is crucial for the position.
✨Understand ABL's Mission
Familiarise yourself with ABL's services and their impact on communities. Be ready to discuss how your marketing strategies can help tell the stories of those benefiting from these services. Showing genuine passion for their mission will set you apart from other candidates.
✨Be Ready to Collaborate
Since the role involves working closely with regional teams, prepare examples of how you've successfully collaborated in the past. Discuss how you’ve co-created marketing plans or content with stakeholders, demonstrating your ability to adapt to local needs and work as part of a team.
