Meta Ads Creative Strategist - DTC eCommerce (Remote)

Meta Ads Creative Strategist – DTC eCommerce (Remote)

About the Role We are a US-based personal care ecommerce brand seeking an experienced Creative Strategist to lead our Meta ad creative strategy. This fully remote position focuses on developing high-converting direct response campaigns.

Key Responsibilities

• Develop creative strategies and briefs for Meta ad campaigns
• Analyze performance data to identify winning creative patterns
• Conduct competitor and market research to inform creative direction
• Collaborate with designers/editors to produce scroll‑stopping ads
• Test new creative formats and systematically scale winners
• Bridge the gap between creative and media buying teams

Required Experience & Qualifications

• 3+ years in paid social creative strategy with Meta platform
• Proven track record creating successful DTC ad campaigns
• Strong analytical skills with data‑driven decision making
• Experience with direct response marketing principles
• Expert in creating native-feeling ads that convert
• Fluent English with strong copywriting skills
• Strong drive and ambition to continuously improve results
• Self‑starter thriving in fast‑paced environments
• Deep understanding of Facebook/Instagram/TikTok platforms and trends
• Proven ability to deliver measurable performance improvements (provide specific accounts with clear metrics)

What We Offer

• Monthly salary $3,000–$4,500 based on experience
• Performance‑based bonuses
• Access to creative/ads training programs
• Fully remote work (8 hours a day, 5 days, flexible schedule)
• Growth opportunities in a scaling brand

Interview Process

• Initial application review and assessment
• Test project: creative brief and campaign concept
• Final interview: team fit, culture alignment, and reference check

Seniority level: Mid‑Senior level

Employment type: Full‑time

Job Function: Marketing and Sales