Strategic Financial Services Events Lead

At Aberdeen, our ambition is to be the UK’s leading Wealth & Investments group. Strengthening talent and culture is a strategic priority for us, as we strive to make Aberdeen a great place to work and attract the industry’s best talent.

The platform marketing team sits within the Adviser business and plays a central role in supporting the growth, engagement, and advocacy of financial advisers using the wrap platform. The team is responsible for developing and delivering marketing activity that positions the platform as a trusted, high-quality, differentiated solution, supporting new business acquisition and existing adviser relationships.

The Senior Events Manager is responsible for the strategy, planning and end‑to‑end delivery of adviser‑focused events, including webinars and face‑to‑face events. The role owns the design and execution of a high‑quality events programme that supports commercial objectives with a strong emphasis on adviser relevance and measurable outcomes, including lead generation.

• Develop and own the adviser events strategy, ensuring alignment with commercial objectives.
• Plan and manage an annual schedule of events, including technical and regulatory webinars, best‑practice sessions and face‑to‑face adviser roadshows.
• Lead the end‑to‑end delivery of all events, from concept and content development to live delivery and post‑event follow‑up.
• Act as the primary owner and subject‑matter expert for event platforms and suppliers including BrightTALK and Cvent.
• Work closely with Distribution and Technical to shape relevant adviser‑centric content, and with Compliance and Risk to ensure events meet regulatory and governance requirements.
• Manage external suppliers, venues and production partners, ensuring high‑quality delivery and value for money.
• Own the events budget, forecasting costs and managing spend effectively.
• Define and track success measures for events, using data and adviser feedback to continuously improve content, format and performance.
• Provide clear reporting and insight to stakeholders on engagement, outcomes and learnings.

About the Candidate

• Significant experience delivering events within financial services, ideally in platforms.
• Proven experience delivering both webinars and face‑to‑face events at scale.
• Proficient in event technology with hands‑on experience of using BrightTALK and Cvent; experience using Salesforce and Marketing Cloud desirable.
• Strong project‑management skills and attention to detail, with the ability to manage multiple events and priorities at the same time.
• Excellent stakeholder‑management skills with the confidence to influence and challenge senior stakeholders.
• A collaborative, proactive and highly organised approach.
• Good understanding of the UK financial adviser market and the requirements of a regulated environment.
• Ability to work flexible hours to support events in line with business needs and able to travel to fulfil event requirements.

We are proud to be a Disability Confident Committed employer. We are committed to providing an inclusive workplace where all forms of difference are valued and free from any form of unfair or unlawful treatment.

When you join us, your reward will be one of the best around. This includes 40 days’ annual leave, a 16% employer pension contribution, discretionary performance‑based bonus (where applicable), private healthcare and a range of flexible benefits including gym discounts, season ticket loans and access to an employee discount portal.