- Own the annual roadmap and end-to-end delivery of account-based marketing programmes for strategic target accounts and priority growth opportunities
- Develop 1:1 and 1:few campaigns using account insight, stakeholder and buying committee mapping, personalisation and coordinated sales engagement
- Partner with Sales, Product Marketing, Content, Events and Marketing Operations to design targeted account journeys and activation plans
- Lead execution across content, email, events, paid media, direct outreach and sales enablement, ensuring a coherent experience for each account
- Measure account engagement, buying committee penetration, pipeline progression and commercial impact, then use the findings to optimise investment
- Champion ABM best practice and embed data-driven targeting, personalisation and strong sales alignment across platform marketing
Benefits
- Salary sacrifice pension arrangement
- Private health insurance
- Life Assurance
- 40 days holiday if you work full time
- Dental insurance
- Health assessments
- Critical illness cover
- Will writing
- Power of attorney
- Financial Guidance and Advice
- Holiday buy
- Discounted gym memberships
- Cycle to work
- Interest free season ticket loan
- Electric car lease scheme
- Travel insurance
- Personal accident insurance
- Share Plans
- Give As You Earn (GAYE)
- Volunteering
- Long service awards
- Subscription to Interactive Investor
- Subscription to Finimize
- Employee Assistance Programme (EAP)
- Supportive parental leave policies , delivered regionally (e.g. 26 weeks paid leave in UK for primary and secondary caregivers)
- Employee discount site
- Discounted parking
Experience
- Experience in financial services, fintech, software as a service or another complex business-to-business environment
- Experience with buying committee frameworks, stakeholder mapping or enterprise purchasing journeys
- Deep understanding of consolidators, networks or private equity businesses in the UK advice market
- Experience using artificial intelligence, automation or modern marketing technology to improve account intelligence, personalisation or reporting
- Experience developing personalised campaigns for specific accounts, segments or buying groups
- Knowledge of financial promotions governance and regulated marketing requirements
- A strong commercial mindset and a clear understanding of how marketing supports account growth, opportunity creation and revenue outcomes
- Strong analytical capability, using account insight, engagement data and performance measures to improve effectiveness, alongside a drive to create differentiated, compelling work
- The ability to align closely with Sales teams around account priorities and commercial objectives
- Strong experience in account-based marketing, strategic account marketing, demand generation or business-to-business growth marketing
- Experience supporting strategic account programmes, enterprise sales teams or relationship-led go-to-market models
- Experience with ABM platforms, customer relationship management systems, marketing automation or intent data solutions
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Senior Campaign Manager (ABM) employer: Aberdeen
Aberdeen plc is an exceptional employer, offering a vibrant work culture that prioritises collaboration, innovation, and continuous learning. With a generous benefits package including 40 days of annual leave, a substantial pension contribution, and a commitment to inclusivity, employees are empowered to grow both personally and professionally in a supportive environment. The Edinburgh location enhances this experience with a blended working approach, allowing for flexibility while fostering strong team connections.
