- The Adviser Marketing team leads how we position, communicate and engage with UK financial advisers across our advised platform offering and Managed Portfolio Service
- Working across marketing, distribution, product, sales and compliance, the team supports brand, client experience and commercial goals
- We combine industry expertise with modern B2B marketing capability to strengthen adviser relationships and help define excellent marketing in the UK platform market
- Our collaborative culture helps enable our clients to be better investors
- As Senior Marketing Consultant, you will support adviser-facing marketing across the platform marketing team
- This hands-on, senior professional role translates briefs into clear copy, email, web, social and sales enablement assets for acquisition, engagement, growth and retention campaigns
- You will partner with campaign, content, events, product marketing and Sales colleagues, building experience across demand generation, adviser engagement, digital marketing and campaign operations
- Your work will strengthen adviser relationships and support Aberdeen Adviser’s growth and transformation strategy
- The breadth, ownership and learning on offer will help you invest in your tomorrow
- Support integrated marketing campaigns across acquisition, engagement, growth and retention, from planning through delivery
- Create and adapt high-quality email, web, social, adviser communication and sales enablement assets in line with campaign briefs
- Promote and support webinars, events, reports and thought leadership that engage UK financial advisers
- Monitor campaign performance and prepare clear reports that identify results, insights and opportunities for improvement
- Maintain campaign plans, trackers, timelines and documentation, delivering activity to agreed time, scope, budget and quality
- Apply Aberdeen brand, tone of voice and financial promotions governance requirements, while building effective relationships across marketing, distribution, product and compliance
Benefits
- Salary sacrifice pension arrangement
- Private health insurance
- Life Assurance
- 40 days holiday if you work full time
- Dental insurance
- Health assessments
- Will writing
- Critical illness cover
- Power of attorney
- Financial Guidance and Advice
- Holiday buy
- Discounted gym memberships
- Cycle to work
- Interest free season ticket loan
- Electric car lease scheme
- Travel insurance
- Personal accident insurance
- Share Plans
- Give As You Earn (GAYE)
- Volunteering
- Long service awards
- Subscription to Interactive Investor
- Subscription to Finimize
- Employee Assistance Programme (EAP)
- Supportive parental leave policies , delivered regionally (e.g. 26 weeks paid leave in UK for primary and secondary caregivers)
- Employee discount site
- Discounted parking
Proactive ownership, curiosity and a willingness to learn and contribute ideas for continuous improvementExperience in financial services or another regulated environment, with knowledge of financial promotions regulationsComfort working with campaign data, reporting and performance metrics to identify useful insightsExcellent organisation and project coordination skills, with the ability to manage several priorities and deadlinesConfident relationship-building skills and the ability to collaborate effectively with colleagues across different functionsStrong written communication and copywriting skills, with close attention to detail and a consistent commitment to qualityKnowledge of Salesforce, Marketing Cloud or a comparable marketing technology platformUnderstanding of customer journeys, audience segmentation and lead generation principlesExperience in marketing, communications, campaigns, content or digital activity, including support for multi-channel campaigns
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Marketing Executive employer: Aberdeen
Aberdeen plc is an exceptional employer, offering a vibrant work culture that prioritises collaboration, innovation, and continuous learning. With a generous benefits package including 40 days of annual leave, a substantial pension contribution, and a commitment to inclusivity, employees are empowered to grow both personally and professionally in a supportive environment. The Edinburgh location enhances this experience with a blended working approach, allowing for flexibility while fostering strong team connections.
