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- Tasks: Lead and execute ETF growth strategy across UK and EMEA, driving commercial success.
- Company: Aberdeen, a leading Wealth & Investments group focused on client-centric innovation.
- Benefits: Enjoy 40 days annual leave, 16% pension contribution, private healthcare, and flexible benefits.
- Why this job: Shape the future of ETFs and make a real impact in a dynamic environment.
- Qualifications: Strong ETF knowledge, client-facing skills, and experience in product strategy.
- Other info: Blended working culture with a commitment to inclusivity and diverse perspectives.
The predicted salary is between 80000 - 100000 £ per year.
At Aberdeen, our ambition is to be the UK’s leading Wealth & Investments group. We are focused on growing our direct and advised wealth platforms and repositioning our specialist asset management business to meet client demand. We are committed to providing excellent client service, supported by leading technology and talent. Aberdeen comprises three businesses: Interactive Investor (ii), Investments, and Adviser, each focusing on meeting and adapting to our clients’ evolving needs.
About the Department
Our Global ETFs team leads Aberdeen’s efforts to scale and position our ETF capabilities across regions, supporting our ambition to enable clients to be better investors. We collaborate closely across distribution, product, marketing and investment teams to deliver a consistent global ETF strategy. The department is purpose‑led, highly collaborative and forward‑thinking, with a culture built on clarity, shared ambition and client‑centred innovation.
About the Role
As Head of UK/EMEA ETF Strategy, you will play a senior leadership role responsible for shaping and executing Aberdeen’s ETF growth strategy across the UK and EMEA. Operating at Director level, you will translate global strategy into regional commercial success, acting as the senior partner to the Global Head of ETFs. Based in London or Edinburgh with blended working, the role offers a unique opportunity to drive international ETF expansion, strengthen client engagement and help build the commercial foundation for future UCITS ETF development. This is a key strategic hire that allows you to invest in your tomorrow by influencing a global growth agenda.
Key Responsibilities
- Lead the development and execution of the UK/EMEA ETF commercial strategy, ensuring alignment with global priorities and long‑term growth ambitions.
- Drive commercial outcomes across the region, including net new assets, platform penetration, model portfolio inclusion and strategic partnerships.
- Act as a senior investment specialist for Aberdeen’s ETF range, supporting client engagements, RFPs, DDQs and internal training.
- Build market readiness for future UCITS ETF launches through market assessment, product positioning and distribution planning.
- Strengthen cross‑regional coordination, ensuring consistent messaging, scalable processes and a unified global ETF approach.
About the Candidate
- Strong knowledge of ETFs, including distribution, investment positioning, product strategy or capital markets.
- Credible client‑facing capability, with confidence presenting investment ideas and supporting senior‑level engagements.
- Ability to navigate and influence within a complex global matrix, working collaboratively across geographies and functions.
- Experience contributing to product and commercial strategy, ideally within ETFs or related asset management functions.
- Comfortable wearing multiple hats in a high‑growth environment, with a proactive, solutions‑focused approach.
We are proud to be a Disability Confident Committed employer. If you have a disability and would like to apply to one of our UK roles under the Disability Confident Scheme, please notify us by completing the relevant section in our candidate questionnaire. One of our team will reach out to support you through your application process.
Our Benefits
There's more to working life than coming home with a good salary. We have an environment where you can learn, get involved and be supported. When you join us, your reward will be one of the best around. This includes 40 days’ annual leave, a 16% employer pension contribution, a discretionary performance‑based bonus (where applicable), private healthcare and a range of flexible benefits – including gym discounts, season ticket loans and access to an employee discount portal.
An Inclusive Way of Working
Whatever way you like to work, if you have the talent and commitment to join our team, we’d like to hear from you. At Aberdeen we’ve adopted a ‘blended working’ approach. This approach combines the benefits of face‑to‑face collaboration, coaching and connecting in our offices with the flexibility of working from home. It enables colleagues to find a balance that works for their roles, their teams, our clients and our business. An inclusive culture, where diverse perspectives drive our actions, is at the core of who we are and what we do.
Ready to invest in your tomorrow as Head of UK/EMEA ETF Strategy in London? Apply now and join Aberdeen in enabling our clients to be better investors. We’re committed to providing an inclusive workplace where all forms of difference are valued and which is free from any form of unfair or unlawful treatment. We define diversity in its broadest sense – this includes but is not limited to our diversity of educational and professional backgrounds, experience, cognitive and neurodiversity, age, gender, gender identity, sexual orientation, disability, religion or belief and ethnicity and geographical provenance. We support a culture that values meritocracy, fairness and transparency and welcomes enquiries from everyone. If you need assistance or an adjustment due to a disability please let us know as part of your application and we will assist.
Head of ETF Strategy (UK/EMEA) in London employer: aberdeen
Contact Detail:
aberdeen Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of ETF Strategy (UK/EMEA) in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. The more you engage with others, the better your chances of landing that dream role.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their ETF strategy and be ready to discuss how your experience aligns with their goals. Show them you’re not just another candidate!
✨Tip Number 3
Practice your pitch! Be clear about your strengths and how they relate to the role. A confident presentation can make all the difference when you're trying to impress the hiring team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Head of ETF Strategy (UK/EMEA) in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of ETF Strategy role. Highlight your experience with ETFs, client engagement, and any relevant commercial strategies you've implemented. We want to see how your background aligns with our goals!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about ETFs and how you can contribute to our mission at Aberdeen. Be sure to mention specific examples that showcase your skills and experience.
Showcase Your Collaborative Spirit: Since we value collaboration, make sure to highlight instances where you've worked effectively in teams. Whether it's cross-regional projects or partnerships, we want to see how you can fit into our purpose-led culture.
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Aberdeen!
How to prepare for a job interview at aberdeen
✨Know Your ETFs Inside Out
Make sure you have a solid understanding of ETFs, including their distribution, investment positioning, and product strategy. Be prepared to discuss recent trends in the ETF market and how they relate to Aberdeen's goals.
✨Showcase Your Client Engagement Skills
Since this role involves significant client interaction, practice articulating your investment ideas clearly and confidently. Think of examples where you've successfully engaged with clients or stakeholders to drive outcomes.
✨Demonstrate Strategic Thinking
Prepare to discuss how you would translate global ETF strategies into regional success. Have specific examples ready that showcase your experience in developing and executing commercial strategies in a complex environment.
✨Emphasise Collaboration and Leadership
This position requires working across various teams and regions. Highlight your ability to collaborate effectively and lead initiatives. Share stories that illustrate your experience in building cross-functional relationships and driving team success.