At a Glance
- Tasks: Lead marketing operations to drive growth and enhance adviser relationships.
- Company: Join a forward-thinking financial services firm focused on innovation.
- Benefits: Enjoy 40 days of annual leave, private healthcare, and a generous pension contribution.
- Other info: Flexible working options and a commitment to inclusivity for all applicants.
- Why this job: Shape the future of marketing in a dynamic environment with real impact.
- Qualifications: Experience in B2B marketing operations and strong stakeholder management skills.
The predicted salary is between 49500 - 60500 £ per year.
As Head of Marketing Operations, you will help bring this purpose to life by building the foundations that support growth, stronger adviser relationships and better outcomes for clients while investing in your tomorrow. Aberdeen Adviser is investing in its marketing capability as part of a wider growth and transformation strategy. The team combines deep industry knowledge with modern B2B marketing practices to strengthen adviser engagement, support commercial growth and deliver measurable impact. Working collaboratively across Marketing, Data, Technology, CRM and Sales, the team plays a key role in helping enable our clients to be better investors.
About the Role: This is a high-impact leadership opportunity for a hands-on marketing operations professional who enjoys turning strategy into scalable execution. You will lead the marketing operations roadmap across marketing technology, data, automation, reporting and campaign operations while managing a small team and influencing a broad network of stakeholders. Working within an established technology and CRM environment, you will build practical solutions that improve efficiency, targeting and commercial insight. This role offers the opportunity to shape how marketing operates across Aberdeen Adviser and develop capabilities that support long-term growth.
Key Responsibilities:
- Own the marketing operations roadmap across martech, data, segmentation, lifecycle automation, campaign operations, reporting and attribution.
- Translate marketing strategy into practical system, data, process and reporting.
- Build scalable audience segmentation, lifecycle journeys, lead scoring principles, nurture programmes and sales hand-off processes.
- Establish operating standards for campaign execution, governance, QA, templates, journey design and self-service enablement.
- Develop trusted reporting and attribution frameworks that demonstrate engagement, pipeline influence and commercial impact.
- Continuously improve processes, technology usage and operational effectiveness through innovation and optimisation.
About the Candidate:
- Strong marketing operations experience within a B2B environment.
- Hands-on experience with Salesforce Marketing Cloud or a comparable enterprise marketing automation platform.
- Experience improving marketing operations within established or scaling organisations with shared ownership across teams.
- Ability to translate commercial goals into practical data, process, audience and reporting solutions.
- Strong stakeholder management skills with the ability to influence across Marketing, Sales, Data, Technology and Compliance.
- A collaborative and delivery-focused approach with strong problem-solving capability.
- Salesforce Data Cloud, SQL, Power BI or similar reporting and analytics experience.
- Financial services, wealth management, fintech, SaaS or another regulated B2B sector experience.
- Experience connecting marketing engagement data with behavioural or commercial outcomes.
- Working with agencies, consultants or technology partners.
- Use of AI, automation or low-code tools to improve operational efficiency.
We are proud to be a Disability Confident Committed employer. If you have a disability and would like to apply to one of our UK roles under the Disability Confident Scheme, please notify us by completing the relevant section in our candidate questionnaire. One of our team will reach out to support you through your application process.
Our benefits: There's more to working life than coming home with a good salary. We have an environment where you can learn, get involved and be supported. When you join us, your reward will be one of the best around. This includes 40 days’ annual leave, a 16% employer pension contribution, a discretionary performance-based bonus (where applicable), private healthcare and a range of flexible benefits – including gym discounts, season ticket loans and access to an employee discount portal.
Our business: Enabling our clients to be better investors drives everything we do. Our business is structured around three distinct areas – our vectors of growth – focused on our clients’ changing needs.
An inclusive way of working: Whatever way you like to work, if you have the talent and commitment to join our team, we’d like to hear from you. At Aberdeen we’ve adopted a ‘blended working’ approach. This approach combines the benefits of face-to-face collaboration, coaching and connecting in our offices with the flexibility of working from home. It enables colleagues to find a balance that works for their roles, their teams, our clients and our business.
An inclusive culture, where diverse perspectives drive our actions, is at the core of who we are and what we do. If you need assistance with your application, or a reasonable adjustment to your interview arrangements – for example, because you are neurodivergent, or have a physical, sensory, cognitive, mental, visible or invisible disability – please let us know and we’ll be happy to help.
We’re committed to providing an inclusive workplace where all forms of difference are valued and which is free from any form of unfair or unlawful treatment. We define diversity in its broadest sense – this includes but is not limited to our diversity of educational and professional backgrounds, experience, cognitive and neurodiversity, age, gender, gender identity, sexual orientation, disability, religion or belief and ethnicity and geographical provenance. We support a culture that values meritocracy, fairness and transparency and welcomes enquiries from everyone.
If you need assistance or an adjustment due to a disability please let us know as part of your application and we will assist.
Head of Marketing Operations in Edinburgh employer: Aberdeen
Aberdeen plc is an exceptional employer, offering a vibrant work culture that prioritises collaboration, innovation, and continuous learning. With a generous benefits package including 40 days of annual leave, a substantial pension contribution, and a commitment to inclusivity, employees are empowered to grow both personally and professionally in a supportive environment. The Edinburgh location enhances this experience with a blended working approach, allowing for flexibility while fostering strong team connections.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing Operations in Edinburgh
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Aberdeen and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Aberdeen are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Aberdeen on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Aberdeen. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing Operations in Edinburgh
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Aberdeen. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Aberdeen:Show us that you’ve done your homework! In your application, briefly mention what you admire about Aberdeen’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Aberdeen
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Aberdeen will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Aberdeen, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
