At a Glance
- Tasks: Lead marketing operations, turning strategy into scalable execution and improving efficiency.
- Company: Join a forward-thinking financial services firm focused on growth and innovation.
- Benefits: Enjoy 40 days' annual leave, a generous pension contribution, and private healthcare.
- Other info: Embrace a blended working approach in an inclusive culture that values diversity.
- Why this job: Shape the future of marketing operations and make a real impact in a dynamic environment.
- Qualifications: Strong B2B marketing operations experience and hands-on skills with marketing automation platforms.
The predicted salary is between 49500 - 60500 £ per year.
Job Description As Head of Marketing Operations, you will help bring this purpose to life by building the foundations that support growth, stronger adviser relationships and better outcomes for clients while investing in your tomorrow.
Aberdeen Adviser is investing in its marketing capability as part of a wider growth and transformation strategy.
The team combines deep industry knowledge with modern B2B marketing practices to strengthen adviser engagement, support commercial growth and deliver measurable impact.
Working collaboratively across Marketing, Data, Technology, CRM and Sales, the team plays a key role in helping enable our clients to be better investors.
About the Role
This is a high-impact leadership opportunity for a hands‑on marketing operations professional who enjoys turning strategy into scalable execution.
You will lead the marketing operations roadmap across marketing technology, data, automation, reporting and campaign operations while managing a small team and influencing a broad network of stakeholders.
Working within an established technology and CRM environment, you will build practical solutions that improve efficiency, targeting and commercial insight.
This role offers the opportunity to shape how marketing operates across Aberdeen Adviser and develop capabilities that support long‑term growth.
Key Responsibilities
- Own the marketing operations roadmap across martech, data, segmentation, lifecycle automation, campaign operations, reporting and attribution.
- Translate marketing strategy into practical system, data, process and reporting.
- Build scalable audience segmentation, lifecycle journeys, lead scoring principles, nurture programmes and sales hand‑off processes.
- Establish operating standards for campaign execution, governance, QA, templates, journey design and self‑service enablement.
- Develop trusted reporting and attribution frameworks that demonstrate engagement, pipeline influence and commercial impact.
- Continuously improve processes, technology usage and operational effectiveness through innovation and optimisation.
- About the Candidate
- Strong marketing operations experience within a B2B environment.
- Hands‑on experience with Salesforce Marketing Cloud or a comparable enterprise marketing automation platform.
- Experience improving marketing operations within established or scaling organisations with shared ownership across teams.
- Ability to translate commercial goals into practical data, process, audience and reporting solutions.
- Strong stakeholder management skills with the ability to influence across Marketing, Sales, Data, Technology and Compliance.
- A collaborative and delivery‑focused approach with strong problem‑solving capability.
- Salesforce Data Cloud, SQL, Power BI or similar reporting and analytics experience.
- Financial services, wealth management, fintech, Saa S or another regulated B2B sector experience.
- Experience connecting marketing engagement data with behavioural or commercial outcomes.
- Working with agencies, consultants or technology partners.
- Use of AI, automation or low‑code tools to improve operational efficiency.
- We’re proud to be a Disability Confident Committed employer
We are proud to be a Disability Confident Committed employer.
Our Benefits
There’s more to working life than coming home with a good salary.
We have an environment where you can learn, get involved and be supported.
When you join us, your reward will be one of the best around.
You can read more about our benefits here.
- 40 days' annual leave
- a 16% employer pension contribution
- a discretionary performance-based bonus (where applicable)
- private healthcare
- a range of flexible benefits - including gym discounts, season ticket loans and access to an employee discount portal
- An Inclusive Way of Working
Whatever way you like to work, if you have the talent and commitment to join our team, we’d like to hear from you.
At Aberdeen we’ve adopted a ‘blended working’ approach.
This approach combines the benefits of face‑to‑face collaboration, coaching and connecting in our offices with the flexibility of working from home.
It enables colleagues to find a balance that works for their roles, their teams, our clients and our business.
An inclusive culture, where diverse perspectives drive our actions, is at the core of who we are and what we do.
Inclusive Workplace & Diversity
We’re committed to providing an inclusive workplace where all forms of difference are valued and which is free from any form of unfair or unlawful treatment.
We define diversity in its broadest sense - this includes but is not limited to our diversity of educational and professional backgrounds, experience, cognitive and neurodiversity, age, gender, gender identity, sexual orientation, disability, religion or belief and ethnicity and geographical provenance.
We support a culture that values meritocracy, fairness and transparency and welcomes enquiries from everyone.
Our Business
Enabling our clients to be better investors drives everything we do.
Our business is structured around three distinct areas - our vectors of growth - focused on our clients’ changing needs.
You can find out more about what we do here.
Our Ambition
At Aberdeen, our ambition is to be the UK’s leading Wealth & Investments group.
We are focused on growing our direct and advised wealth platforms and repositioning our specialist asset management business to meet client demand.
We are committed to providing excellent client service, supported by leading technology and talent.
You can find out more about what we do here.
Corporate Structure
Aberdeen comprises three businesses, interactive investor (ii), Investments and Adviser, each of which focuses on meeting and adapting to our clients’ evolving needs.
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Head of Marketing Operations employer: Aberdeen Standard Investments
Aberdeen is an exceptional employer, offering a dynamic work environment that prioritises employee growth and inclusivity. With generous benefits such as 40 days of annual leave, a substantial pension contribution, and a commitment to flexible working arrangements, employees are empowered to thrive both personally and professionally. The company's focus on collaboration and diverse perspectives fosters a culture where every team member can contribute meaningfully to our mission of enabling clients to be better investors.
Contact Details:
Aberdeen Standard Investments Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing Operations
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Aberdeen Standard Investments and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Aberdeen Standard Investments are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Aberdeen Standard Investments on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Aberdeen Standard Investments. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing Operations
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Aberdeen Standard Investments. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Aberdeen Standard Investments:Show us that you’ve done your homework! In your application, briefly mention what you admire about Aberdeen Standard Investments’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Aberdeen Standard Investments
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Aberdeen Standard Investments will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Aberdeen Standard Investments, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
