At a Glance
- Tasks: Lead innovative ABM campaigns for strategic accounts and drive impactful marketing initiatives.
- Company: Dynamic company shaping the future of account-based marketing in the UK.
- Benefits: Enjoy 40 days' leave, generous pension contributions, private healthcare, and gym discounts.
- Other info: Join a forward-thinking team with opportunities for personal and professional growth.
- Why this job: Make a real impact while collaborating with diverse teams in a flexible work environment.
- Qualifications: Experience in ABM, strategic marketing, and a strong analytical mindset required.
The predicted salary is between 59400 - 72600 £ per year.
You will lead a modern ABM programme for strategic UK target accounts, shaping 1:1 and 1:few campaigns with personalised content and coordinated sales activation. You’ll work with Sales, Product Marketing, Content, Events and Ops to design targeted journeys and measure impact on pipeline and commercial outcomes. This role defines ABM standards in the UK platform market and connects marketing investment to growth. It offers collaborative, flexible work with opportunities for development and real impact.
Pay / Benefits
- 40 days’ annual leave
- 16% employer pension contribution
- discretionary performance-based bonus
- private healthcare
- gym discounts
- season ticket loans
Responsibilities
- Own the annual ABM roadmap and end-to-end delivery for strategic accounts and priority growth opportunities.
- Develop 1:1 and 1:few campaigns using account insight, stakeholder mapping and personalisation with aligned sales engagement.
- Collaborate with Sales, Product Marketing, Content, Events and Marketing Operations to design targeted account journeys and activation plans.
- Lead execution across content, email, events, paid media, direct outreach and sales enablement for a coherent account experience.
- Measure engagement, buying committee penetration, pipeline progression and commercial impact; optimise based on findings.
- Champion ABM best practice and embed data-driven targeting, personalisation and strong sales alignment.
Key requirements
- Deep understanding of consolidators, networks or private equity in the UK advice market.
- Strong experience in ABM, strategic account marketing, demand generation or B2B growth marketing.
- Experience creating personalised campaigns for specific accounts, segments or buying groups.
- Commercial mindset with understanding of how marketing drives account growth and revenue.
- Ability to align with Sales around account priorities and objectives.
- Strong analytical capability using account insight and performance data to improve effectiveness.
- Experience in financial services, fintech, software as a service or other complex B2B environments.
- Knowledge of financial promotions governance and regulated marketing requirements.
- Experience with ABM platforms, CRMs, marketing automation or intent data solutions.
- Experience supporting strategic account programmes or enterprise sales models.
- Experience using AI, automation or modern marketing tech to enhance account intelligence, personalisation or reporting.
- Experience with buying committee frameworks and enterprise purchasing journeys.
- collaboration
- analytical thinking
- commercial mindset
- ABM platforms
- customer relationship management systems
- marketing automation
Senior Campaign Manager (ABM) employer: Aberdeen Group
Aberdeen plc is an exceptional employer, offering a supportive and inclusive work culture that prioritises employee well-being and professional growth. With generous benefits such as 40 days of annual leave, a substantial pension contribution, and flexible working arrangements, employees are empowered to thrive both personally and professionally in the vibrant city of Edinburgh. Join us to make a meaningful impact while investing in your future within a forward-thinking organisation dedicated to excellence.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Campaign Manager (ABM)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Aberdeen Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Aberdeen Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Aberdeen Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Aberdeen Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Campaign Manager (ABM)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Aberdeen Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Aberdeen Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Aberdeen Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Aberdeen Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Aberdeen Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Aberdeen Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
