Senior Copywriter (Creative Agency) in Loanhead, Midlothian

Aberdeen Adviser is investing in its marketing capability as part of a wider growth and transformation strategy. We’re combining deep industry expertise with modern B2B marketing capability to strengthen adviser relationships, support growth and help define what great marketing looks like in the UK platform market. As Senior Copywriter, you’ll define how Aberdeen sounds. You’ll own and evolve our tone of voice and house style, shape brand campaigns and adviser facing communications, and raise the quality of written communication across the business. We’re looking for someone with exceptional taste, strong creative judgement and a genuine passion for copycraft. Someone who can recognise the difference between good and great writing, articulate why it matters, and help others produce their best work. This is a highly autonomous role for someone who is equally comfortable creating original work, editing the work of others and building the standards that help great communication scale across the business. Define, own and evolve Aberdeen’s tone of voice and house style across brand, marketing and client communications. Write and edit copy across brand campaigns, CRM, web pages, sales enablement, advertising, social media, thought leadership and client communications. Act as the editorial quality bar, improving copy produced by marketers, agencies and subject matter experts while keeping brand voice, clarity and commercial impact consistent. Build scalable writing frameworks, prompts and AI-enabled tools that help embed tone of voice across the marketing team and wider business. Exceptional writing and editing skills across multiple formats, including brand campaigns, digital journeys, sales enablement, long-form and client communications. Experience collaborating with designers, content specialists, product marketers, sales, agencies and senior stakeholders. Strong desire to produce differentiated, high-quality, compelling work that cuts through the sea of sameness prevalent in traditional financial services. Experience in financial services, fintech, SaaS or another complex B2B environment. Understanding of financial promotions governance and regulated marketing requirements. Experience developing creative campaigns across digital, social, print or out-of home channels. Experience writing for professional audiences and senior decision-makers. Experience building editorial governance, content standards or writing frameworks. We are proud to be a Disability Confident Committed employer. If you have a disability and would like to apply to one of our UK roles under the Disability Confident Scheme, please notify us by completing the relevant section in our candidate questionnaire. Sharing your diversity information helps us understand the reach and impact of our hiring practices, and build a workplace where all people can thrive and belong. There's more to working life than coming home with a good salary. This includes 40 days’ annual leave, a 16% employer pension contribution, a discretionary performance-based bonus (where applicable), private healthcare and a range of flexible benefits – including gym discounts, season ticket loans and access to an employee discount portal. Whatever way you like to work, if you have the talent and commitment to join our team, we’d like to hear from you. This approach combines the benefits of face-to-face collaboration, coaching and connecting in our offices with the flexibility of working from home. If you need assistance with your application, or a reasonable adjustment to your interview arrangements – for example, because you are neurodivergent, or have a physical, sensory, cognitive, mental, visible or invisible disability – please let us know and we’ll be happy to help. #We define diversity in its broadest sense – this includes but is not limited to our diversity of educational and professional backgrounds, experience, cognitive and neurodiversity, age, gender, gender identity, sexual orientation, disability, religion or belief and ethnicity and geographical provenance. If you need assistance or an adjustment due to a disability please let us know as part of your application and we will assist.