Marketing Executive in London

Come and join one of the world’s leading luxury travel brands. A&K Travel Group is a dynamic collection of travel and cruise companies, including Abercrombie & Kent, Crystal, and the world’s oldest travel agency, Cox & Kings. We create unique, immersive travel experiences worldwide. Our people make us a great place to work, fostering a supportive environment with ongoing training and global career opportunities. We also make a difference: Abercrombie & Kent Philanthropy has supported communities for 40 years, and we were recognised by Which? for exceptional client care during the pandemic.

RESPONSIBILITIES:

• Collaborate with the product and sales team to ensure effective promotion of key products and content across all Abercrombie & Kent and A&K Villas marketing communications.
• Work with the creative, product, and sales teams to develop and deliver timely and relevant online and offline campaigns across all tactical channels.
• Create briefs and project manage the roll out of all marketing collateral such as flyers, posters, and other promotional materials both B2B and B2C.
• Support with email marketing, paid media and advertising on a weekly basis.
• Support the wider UK marketing team with the planning, setup and management of all consumer exhibitions and events.
• Collaborate with external partners to deliver joint marketing campaigns aimed at increasing brand awareness, customer enquiries, and bookings.
• Support the trade sales team with producing marketing materials tailored for travel agents and assisting with organising and running agent events.
• Co-ordinate marketing efforts to support the UK TOC across all products and brands.
• Input and develop the global and local marketing calendar to achieve yearly targets.
• Work with operational teams to prepare annual collateral, merchandise requirements and shipments.
• Collaborate on international campaigns with our global marketing team.
• Support the wider UK and global team with paid and organic social campaigns where necessary.
• Monitor booking trends and commercial priorities of the business and create new marketing campaigns to support.
• Raise Purchase Orders as necessary. Track and monitor budget expenditures in a timely and accurate way.
• Track and analyse competitor marketing activities to inform strategy.
• Compile and present weekly and monthly reports on marketing campaign performance.

STANDARDS OF PERFORMANCE:

• Demonstrate a solid understanding of core marketing principles and practices.
• Show enthusiasm, conscientiousness, and a proactive attitude toward learning and development.
• Maintain high levels of accuracy and attention to detail in all tasks.
• Communicate clearly and effectively, with strong written English and copywriting skills.
• Engage confidently with colleagues and stakeholders, fostering open and effective communication.
• Quickly adapt to new systems and processes, demonstrating strong organisational skills.
• Perform well under pressure in a fast-paced team environment, managing multiple priorities efficiently.
• Display a willingness to take on new challenges and expand responsibilities.
• Utilise both traditional and digital marketing experience to support integrated campaigns.
• Ensure all projects are delivered on time and to budget.

EXPERIENCE & QUALIFICATIONS:

• Essential
• Minimum one year’s experience in a marketing role, preferably within the travel industry.
• Experience working with Email Marketing, CRM and analytics tools.
• Good knowledge of marketing concepts and principles.
• Desirable
• Experience in travel industry beneficial.
• Good knowledge of SEO and biddable media best practice.
• Experience of working on both B2B and B2C campaigns.

Person Specification:

• Enthusiastic, conscientious and eager to learn and take on new responsibilities.
• Creative thinker with a keen eye for aesthetics.
• Accurate with excellent attention to detail.
• Good command of English language and excellent writing skills.
• Good communicator.
• Quick to grasp new systems and well-organised.
• Ability to work in a fast-paced team environment.

WHAT WE OFFER:

• Competitive salary plus annual bonus plan.
• Company pension salary exchange plan from start of employment, with employer contributions increasing after 5 and 10 years of service.
• 25 days annual leave – in addition to bank holidays, plus the ability to buy an additional 5 days or sell 5 days.
• Discounted trips through A&K Travel Group Travel Benefit Program (includes friends and family).
• Discounted Gym Membership – we offer a contribution of up to £35 a month at either Virgin Active Gym (London) or to other gyms through GymFlex.
• Private Healthcare through BUPA paid through a salary sacrifice deduction using our corporate rates – covers individual and family cover.
• Life Assurance (2x base salary paid out as a tax-free sum).
• Hybrid working – we value collaboration and ask employees to come to the office for a minimum of 4 days per week.
• Enhanced Paid Parental Leave.
• Employee Assistance Program – includes access to wellbeing resources and counselling.
• £1,000 Recruitment Referral Bonus.
• Cycle to work scheme.
• Season Ticket Loans.
• Regular Social Events.

This Role Profile highlights the key responsibilities but is not intended to be exhaustive.

EEO Statement: Abercrombie & Kent is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.