Global Social Media Executive

We are looking for a talented Social Media Executive to support the planning and delivery of the global social media presence for our esteemed brands in the A&K Travel Group (AKTG). This role is hands‑on and execution‑focused: you will help translate the global organic social strategy into channel plans, content calendars, posting, community management and reporting, working closely with global and local teams to ensure a consistent, high‑quality and effective social media presence.

Responsibilities

• Strategy and Planning: Support the Global Head of Social Media and markets in managing and growing social media channels across Crystal Cruises, A&K, C&K and Sanctuary by assisting with the implementation of a global organic social media strategy that aligns to the ‘One A&K’ vision while tailoring activity to each brand. Monitor platform updates, trends and competitor activity, bringing a strong creative perspective to spot emerging opportunities, support social storytelling and develop fresh ideas for testing new features and formats. Coordinate with Communications and Marketing teams to align social plans to key messaging and distribution, and maximise storytelling opportunities across channels. Track performance against agreed goals and KPIs (brand awareness and engagement, follower growth, relevant traffic and conversion signals) and help identify optimisation opportunities. Support the brand media agency and Global Head of Social Media with data collection and reporting inputs so that paid, owned and earned touchpoints are captured and fed into wider reporting and planning tools.
• Content: Own day‑to‑day management of the social content calendar for A&K’s global channels, ensuring planned content integrates key campaigns, press and influencer activity, events, product launches and wider marketing priorities. Create, adapt and schedule engaging and optimised social‑first content - informed by channel and audience insight - across all social platforms. Coordinate with Brand, Creative and Copy teams to ensure content aligns with brand guidelines, and maintain content approval and roll‑out workflows, keeping stakeholders informed and ensuring deliverables are met on time. Ensure all content posted/reposted (including UGC) is legally compliant and used with the correct rights/permissions.
• Paid Social: Support Global Head of Social Media with paid social campaign delivery (briefing inputs, asset coordination, copy, creative specs and timely approvals). Support ongoing optimisations by sharing organic learnings on performance. Assist with day‑to‑day coordination of paid social activity with markets and agency counterparts, ensuring it aligns with commercial objectives and wider digital and paid media plans. Support alignment across paid, owned and earned activity by maintaining shared calendars, objectives, KPIs and deliverables in collaboration with stakeholders.
• Influencers: Support the Global Communications Director and regional Communications teams with KOL, VIP and influencer activity (research, briefing, content and coordination). Assist Communications and Product teams with the execution of influencer trips and activations, including schedules, logistics and asset capture requirements. Track influencer deliverables and performance, using the influencer management tool to support reporting on ROI and media value.
• Performance, Stakeholder Management & Optimisation: Feed into the social reporting framework and tracking of measurable KPIs across all social channels, ensuring data accuracy and consistency. Deliver regular dashboards and performance updates in line with the agreed reporting cadence and in collaboration with agency partners. Generate and share clear, actionable insights and recommendations with stakeholders, using performance data (e.g. traffic, leads and assisted conversions) to optimise organic and paid activity, inform testing strategies and inform future investment and content priorities.
• Community Management: Own day‑to‑day community management across platforms: monitoring and responding to comments and DMs appropriately and escalating where needed. Coordinate with Client Relations, Communications, Crisis and other relevant teams to route enquiries and support customer service and issue management on social channels, following agreed processes. Use the social listening tool to monitor brand mentions and sentiment, flagging potential risks or opportunities to relevant stakeholders.

Requirements

• As a luxury travel company, you’ll be surrounded by people with an infectious love of travel, so a healthy dose of wanderlust would be an advantage.
• Experience in a social media, digital marketing or content role (ideally 3+ years), preferably in travel, hospitality or another luxury brand.
• Solid knowledge of major social media platforms (Instagram, Facebook, TikTok, YouTube, Pinterest, LinkedIn) with hands‑on experience of using social scheduling, community management, and analytics tools.
• A creative eye and passion for social‑first storytelling, with both the instinct and insight to understand what makes content resonate and perform across platforms.
• Insight‑driven and curious, confident presenting insights clearly as well as using data to optimise content and guide creative strategy.
• Strong copywriting, proofreading and attention to detail, with the ability to adapt tone of voice for different audiences and markets.
• Confident communicator and collaborator, able to work effectively with multiple global and regional stakeholders, coordinating approvals and workflows.
• Highly organised with the ability to manage multiple deadlines, calendars and workflows.

What We Offer

• Competitive salary plus annual bonus plan.
• Company pension plan from start of employment, with employer contributions increasing after 5 and 10 years of service.
• 25 days annual leave – in addition to bank holidays, plus the ability to buy an additional 5 days or sell 5 days.
• Discounted trips through A&K Travel Group Travel Benefit Program (includes friends and family).
• Discounted Gym Membership – we offer a contribution of up to £35 a month at either Virgin Active Gym (London) or to other gyms through GymFlex.
• Private Healthcare through BUPA paid through a salary sacrifice deduction using our corporate rates – covers individual and family cover.
• Life Assurance.
• Hybrid working – we value collaboration and ask employees to come to the office for a minimum of 4 days per week.
• Enhanced Paid Parental Leave – 18 weeks full pay regardless of gender.
• Employee Assistance Program – includes access to wellbeing resources and counselling.
• £1,000 Recruitment Referral Bonus.
• Cycle to work scheme.
• Season Ticket Loans.
• Regular Social Events.

EEO Statement

Abercrombie & Kent is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.