Manager, Influencer Marketing – A&F

Job Description Human-led brand advocacy efforts are a key pillar of focus for our brands moving forward and our influencer team is regarded industry-wide as one of the best in the business, recently receiving the “Influencer Marketers of the Year” Award from LTK. Company Description Reporting to the Senior Brand Manager, this individual will work closely with cross-functional partners (Legal, Strategy, Creative, Social and Product) to bring long-term strategies and holistic brand campaigns to life. What Will You Be Doing? Responsible for growing our Abercrombie influencer marketing programs with a particular focus on new and emerging platforms, while still maintaining the integrity of each brand’s respective DNA Identify new areas of opportunity for forming influencer relationships in efforts to grow brand affinity, increase awareness of Abercrombie’s product and purpose initiatives Lead the team in retaining its position as being an industry leader in social selling—testing, learning and utilizing proven strategies to ensure all influencer campaigns are innovative and drive results Collaborate with multiple external and internal partners to execute all influencer activations Act as primary liaison between internal teams and external agencies Support cross-functional teams in amplifying performance for areas of influencer marketing opportunity across the business (women’s and men’s) Closely partner with Creative teams to ensure total pull-through of influencer marketing initiatives and visibility of talent/content throughout the creative development funnel Audit ambassador coordinate contract reviews with legal team to ensure compliance to all advertising regulations maintain open communication throughout execution to ensure cohesion with other brand tactics is maintained Integrate program plans and deliverables into existing cross-functional processes Drive clear program performance goals and reporting, including weekly, monthly, seasonal, and status/hindsight deliverables for Marketing milestones Accurately deliver against established annual budget Continuously monitor industry trends, consumer behavior, and competitor activity to ensure the brands stay at the forefront of influencer marketing What Do You Need To Bring? Bachelor’s degree in Marketing, Communications, Public Relations, Advertising or related field Experience in Marketing, preferably for large lifestyle / fashion brands Experience social media program management, influencer program management, and/or ambassador program management Proven track record of identifying new trends and opportunities at the forefront of influencer marketing Demonstrated depth of knowledge of all platforms appropriate for Influencer Marketing with particular attention paid to candidates who have experience in TikTok Demonstrated understanding of Millennial and Gen-Z consumers of all genders Experience managing an external agency vendor/partner High level of critical thinking ability and curiosity, particularly in balancing multiple projects and priorities Very strong project management skills (including timeline development/management, budget) Strong relationship development/management and written/verbal communication skills Superb presentation skills and comfortable ideating/presenting ideas with all levels of an organization (up to/including C-level) Our Company Abercrombie