Manager, Influencer Marketing – A&F

Job Description

Human-led brand advocacy efforts are a key pillar of focus for our brands moving forward and our influencer team is regarded industry-wide as one of the best in the business, recently receiving the “Influencer Marketers of the Year” Award from LTK.

Company Description

Reporting to the Senior Brand Manager, this individual will work closely with cross-functional partners (Legal, Strategy, Creative, Social and Product) to bring long-term strategies and holistic brand campaigns to life.

What Will You Be Doing?

• Responsible for growing our Abercrombie influencer marketing programs with a particular focus on new and emerging platforms, while still maintaining the integrity of each brand’s respective DNA
• Identify new areas of opportunity for forming influencer relationships in efforts to grow brand affinity, increase awareness of Abercrombie’s product and purpose initiatives
• Lead the team in retaining its position as being an industry leader in social selling—testing, learning and utilizing proven strategies to ensure all influencer campaigns are innovative and drive results
• Collaborate with multiple external and internal partners to execute all influencer activations
• Act as primary liaison between internal teams and external agencies
• Support cross-functional teams in amplifying performance for areas of influencer marketing opportunity across the business (women’s and men’s)
• Closely partner with Creative teams to ensure total pull-through of influencer marketing initiatives and visibility of talent/content throughout the creative development funnel
• Audit ambassador & influencer deliverables for completion, brand standard compliance, and performance
• Establish/negotiate influencer obligations and costing; coordinate contract reviews with legal team to ensure compliance to all advertising regulations & labor laws
• Partner with other channel owners (social, paid media, creative direction, e-comm, etc.) to maximize exposure of influencer content
• Collaborate with PR and Product Strategy team for product delivery/gifting consistent with merchandising priorities
• Assist in seasonal brainstorm and planning sessions to integrate influencer activations into the overarching marketing campaign; maintain open communication throughout execution to ensure cohesion with other brand tactics is maintained
• Integrate program plans and deliverables into existing cross-functional processes
• Drive clear program performance goals and reporting, including weekly, monthly, seasonal, and status/hindsight deliverables for Marketing milestones
• Accurately deliver against established annual budget
• Continuously monitor industry trends, consumer behavior, and competitor activity to ensure the brands stay at the forefront of influencer marketing

What Do You Need To Bring?

• Bachelor’s degree in Marketing, Communications, Public Relations, Advertising or related field
• Experience in Marketing, preferably for large lifestyle / fashion brands
• Experience social media program management, influencer program management, and/or ambassador program management
• Proven track record of identifying new trends and opportunities at the forefront of influencer marketing
• Demonstrated depth of knowledge of all platforms appropriate for Influencer Marketing with particular attention paid to candidates who have experience in TikTok
• Demonstrated understanding of Millennial and Gen-Z consumers of all genders
• Experience managing an external agency vendor/partner
• High level of critical thinking ability and curiosity, particularly in balancing multiple projects and priorities
• Very strong project management skills (including timeline development/management, budget)
• Strong relationship development/management and written/verbal communication skills
• Superb presentation skills and comfortable ideating/presenting ideas with all levels of an organization (up to/including C-level)

Our Company

Abercrombie & Fitch Co. is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for their specific lifestyle needs.

The company operates a family of brands, including Abercrombie & Fitch, YPB, abercrombie kids, Hollister and Gilly Hicks, each sharing a commitment to offer products of enduring quality and exceptional comfort that support global customers on their journey to being and becoming who they are. Abercrombie & Fitch Co. operates over 750 stores under these brands across North America, Europe, Asia and the Middle East, as well as the e-commerce sites abercrombie.com, abercrombiekids.com, and hollisterco.com.

At Abercrombie & Fitch Co., we lead with purpose and always put our people first. We’re proud to offer equitable compensation and benefits, including flexibility and competitive Paid Time Off, as well as education and engagement events, including various Associate Resource Groups, volunteer opportunities and additional time off to give back to our global communities.

Benefits & Perks

• Incentive bonus program
• Annual companywide review process
• Medical, dental and vision insurance
• Life and disability insurance
• Associate assistance program
• Paid parental and adoption leave
• Access to fertility and adoption benefits through Carrot
• Access to mental health and wellness app, Headspace
• Paid time off and one paid volunteer day per year, allowing you to give back to your community
• Work from anywhere (Mondays and Fridays are “work from anywhere” days for most roles and six work from anywhere weeks per year)
• Seven associate wellness half days per year
• Merchandise discount on all of our brands
• Opportunities for career advancement, we believe in promoting from within
• Access to multiple Associate Resource Groups
• Global team of people who will celebrate you for being YOU!

Additional Information

ABERCROMBIE & FITCH CO. IS AN EQUAL OPPORTUNITY EMPLOYER