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- Tasks: Lead brand strategy for Abercrombie & Fitch across the EMEA region.
- Company: Join a global leader in fashion with a focus on purpose and people.
- Benefits: Enjoy flexible work options, competitive pay, and wellness support.
- Other info: Dynamic role with opportunities for travel and career advancement.
- Why this job: Make a real impact on brand growth and customer experience in diverse markets.
- Qualifications: 10+ years in retail marketing and proven team management skills required.
The predicted salary is between 80000 - 100000 ÂŁ per year.
The Director of Brand Strategy will be responsible for leading the development, direction, and execution of regional brand strategy, ensuring that the Abercrombie & Fitch brand’s purpose, customer priorities, and commercial objectives are consistently delivered across the EMEA region. This role reports directly into the VP Marketing EMEA and partners closely with the A&F Global Home Office whilst operating with a high degree of independence to drive innovative, customer‑centric brand expression and strategic growth across key markets.
This job is located at our EMEA Home Office in London, UK.
What Will You Be Doing?
- Leverage regional expertise to optimise global messaging and strategy to suit the EMEA customer, centered around the focus markets of UK, Germany & the Middle East but crafting a launch plan for strategic new entry markets where required (e.g. France).
- Lead the regional Strategy & Experience Sprint processes for EMEA, identifying customer, cultural & product nuances that require bespoke content or timing adaptations in region.
- Supervise, build & develop a high‑performance team of 4 dedicated brand associate resources (3 direct reports) and oversee local executional excellence across multiple marketing disciplines, including: Influencers, Activations & Events, Audience Strategy, and Customer Experience.
- Interface with cross‑functional EMEA teams (Product, Planning, Promotions, Customer Insight, Finance etc.) to identify key regional products, seasonal trends & customer insights.
- Work with key Global Home Office teams like Procurement & Legal to ensure compliance in all regional contracts & activations.
- Develop and manage relationships with external regional partners ensuring they deliver according to their contractual obligations.
- Own analytics on the success / ROI of regional marketing initiatives and leverage results to update regional strategy and improve operations.
- Provide business updates regularly for EMEA Leadership and monthly to the Global Home Office to share high‑level takeaways and best practices.
- Some travel to Columbus, Ohio to participate in key Global Home Office meetings and travel within EMEA to build customer intimacy & activate the brands locally.
- Successfully oversee a substantial marketing spend process, working closely with Finance to adapt and adjust according to changes in budget.
What Do You Need To Bring?
- Strong academic credentials in Marketing Strategy or equivalent.
- Minimum of ten (10) years of retail or related industry experience.
- Proven ability to utilize customer research to develop and execute brand strategy.
- Fluency in English.
- Experience managing teams.
- Successful track record of brand market penetration and/or product sales growth.
- Familiarity and experience across different marketing spectrums (media, experiential, performance, etc.).
- Proven critical thinking and analytical ability.
- Ability to travel frequently within European region.
Our Company
Abercrombie & Fitch Co. is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for their specific lifestyle needs. The company operates a family of brands, including Abercrombie & Fitch, YPB, abercrombie kids, Hollister and Gilly Hicks, each sharing a commitment to offer products of enduring quality and exceptional comfort that support global customers on their journey to being and becoming who they are. Abercrombie & Fitch Co. operates over 750 stores under these brands across North America, Europe, Asia and the Middle East, as well as the e‑commerce sites abercrombie.com, abercrombiekids.com, and hollisterco.com.
At Abercrombie & Fitch Co., we lead with purpose and always put our people first. We’re proud to offer equitable compensation and benefits, including flexibility and competitive Paid Time Off, as well as education and engagement events, including various Associate Resource Groups, volunteer opportunities and additional time off to give back to our global communities.
Benefits & Perks
- Incentive bonus program
- 401(K) savings plan with company match
- Annual companywide review process
- Flexible spending accounts
- Medical, dental and vision insurance
- Life and disability insurance
- Associate assistance program
- Paid parental and adoption leave
- Access to fertility and adoption benefits through Carrot
- Access to mental health and wellness app, Headspace
- Paid Caregiver Leave
- Mobile stipend
- Paid time off and one paid volunteer day per year, allowing you to give back to your community
- Work from anywhere (Mondays and Fridays are “work from anywhere” days for most roles and six work from anywhere weeks per year)
- Seven associate wellness half days per year
- Merchandise discount on all of our brands
- Opportunities for career advancement, we believe in promoting from within
- Access to multiple Associate Resource Groups
- Global team of people who will celebrate you for being YOU!
Director, EMEA Brand Strategy - Abercrombie & Fitch in London employer: Abercrombie & Fitch Co.
Contact Detail:
Abercrombie & Fitch Co. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director, EMEA Brand Strategy - Abercrombie & Fitch in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Abercrombie & Fitch. Use LinkedIn to connect and engage with them; you never know who might have the inside scoop on job openings.
✨Tip Number 2
Prepare for interviews by researching the brand's recent campaigns and strategies. Show us that you understand their mission and how your experience aligns with their goals. Tailor your responses to highlight your relevant skills!
✨Tip Number 3
Don’t just apply and wait! Follow up on your applications through our website. A quick email or message can show your enthusiasm and keep you on their radar. It’s all about making that connection!
✨Tip Number 4
Practice makes perfect! Conduct mock interviews with friends or mentors to refine your pitch. Focus on articulating your vision for brand strategy and how you can drive growth in the EMEA region.
We think you need these skills to ace Director, EMEA Brand Strategy - Abercrombie & Fitch in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to reflect the specific skills and experiences that align with the Director of Brand Strategy role. Highlight your expertise in brand strategy and any relevant regional experience, especially in EMEA markets.
Showcase Your Leadership Skills: Since this role involves managing a high-performance team, be sure to include examples of your leadership style and successes in team management. We want to see how you've built and developed teams in the past!
Demonstrate Analytical Thinking: The job requires a strong analytical ability, so don’t shy away from sharing specific instances where you’ve used data to drive brand strategy or improve marketing initiatives. Numbers speak volumes!
Apply Through Our Website: We encourage you to submit your application through our website for the best chance of being noticed. It’s the easiest way for us to keep track of your application and ensure it gets to the right people!
How to prepare for a job interview at Abercrombie & Fitch Co.
✨Know Your Brand Inside Out
Before the interview, dive deep into Abercrombie & Fitch's brand values, recent campaigns, and market positioning. Understanding their ethos will help you articulate how your vision aligns with theirs, especially in the EMEA context.
✨Showcase Your Leadership Skills
As a Director, you'll be leading a team. Prepare examples of how you've successfully managed teams in the past, focusing on your ability to inspire and drive performance. Highlight any specific achievements that demonstrate your leadership style.
✨Be Ready to Discuss Market Nuances
Given the focus on the EMEA region, be prepared to discuss cultural and customer insights relevant to the UK, Germany, and the Middle East. Show how you can tailor global strategies to meet local needs, and bring examples of how you've done this before.
✨Prepare for Analytical Questions
Expect questions about how you measure the success of marketing initiatives. Be ready to discuss specific metrics you've used in the past and how you've leveraged data to inform strategy. This will demonstrate your analytical prowess and strategic thinking.