Head of EMEA Marketing, Brand Strategy - Abercrombie & Fitch

Abercrombie & Fitch Co. is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for their specific lifestyle needs. We operate a family of brands, including Abercrombie & Fitch, YPB, abercrombie kids, Hollister and Gilly Hicks, each sharing a commitment to offer products of enduring quality and exceptional comfort that support global customers on their journey to being and becoming who they are. Abercrombie & Fitch Co. operates over 750 stores under these brands across North America, Europe, Asia and the Middle East, as well as the e-commerce sites abercrombie.com, abercrombiekids.com, and hollisterco.com. At Abercrombie & Fitch Co., we lead with purpose and always put our people first. We’re proud to offer equitable compensation and benefits, including flexibility and competitive Paid Time Off, as well as education and engagement events, involving various Associate Resource Groups, volunteer opportunities and additional time off to give back to our global communities.

The Head of EMEA Marketing, Brand Strategy - Abercrombie & Fitch is responsible for delivering brand campaign strategies that connect with the customer, while balancing product priorities, brand storytelling and sales objectives into customer-facing campaigns, and delivering upon our brand purpose to create consumer trust, loyalty and brand love. This job is located at our EMEA Home Office in London, UK.

What Will You Be Doing?

• Responsible for developing year-long and seasonal global calendar and product set strategies, leading brainstorms and work sessions with creative partners, and presenting plans to cross-functional teams and leadership.
• Partners with the global marketing channel strategists to ensure annual and seasonal plans are being appropriately and consistently brought to life across the EMEA region.
• Connects with the global marketing leads and team members to ensure the region has the tools and plans necessary to adapt to the EMEA markets and regional needs are incorporated into the planning process.
• Tracks the success of regional marketing efforts and feeds back to the global team to ensure global implementation of key learnings.
• Responsible for gathering data/insights and marketing research via Data & Analytics teammates as necessary inputs into marketing planning efforts, ensuring we stay close to the customer and understand their changing behaviours and perceptions.
• Understands and constantly re-evaluates the customer mindset and regional brand needs to solidify brand relevancy and build effective campaigns that put customers at the centre.
• Deeply understands both brand and merchant priorities and can translate those into business driving, customer-centric marketing campaigns.
• Works to develop new and unique ways to authentically, consistently connect with the core brand demographic.
• Responsible for engaging in and leading brand partnership conversations as appropriate.
• Continually evaluates processes and ways to find efficiency.

Key performance measurements: delivers positive brand health measures, creates regional marketing alignment, can pull actionable insights out of research and information, showcases strong cross-functional partnership, has presence and can command a room, has strong presentation skills, is a champion for the greater team and brand.

Key partners: Marketing Channel Strategists, Marketing Operations, Marketing Creative, Merchandising, Data & Analytics, Research & Insights, Global Promotions, Visual Merchandising, Legal, Corporate Philanthropy, Diversity and Inclusion, Corporate Communications.

What Do You Need To Bring?

• Bachelor’s Degree or related experience, preferably in Marketing or Advertising.
• Marketing experience with a specific emphasis in brand strategy and campaign execution, and/or complementary agency roles.
• Current senior-level experience in global branding is highly desirable.
• Ability to translate brand DNA into meaningful, measurable marketing campaigns, and support them through execution.
• Prior experience leading and contributing to campaign ideation and brainstorming.
• Demonstrated ability to present, articulate and sell concepts to senior leadership by discussing how those concepts meet the brand’s strategic marketing and financial objectives.

Benefits & Perks

• Incentive bonus program
• Annual companywide review process
• Medical, dental and vision insurance
• Life and disability insurance
• Associate assistance program
• Paid parental and adoption leave
• Access to fertility and adoption benefits through Carrot
• Access to mental health and wellness app, Headspace
• Paid time off and one paid volunteer day per year, allowing you to give back to your community
• Work from anywhere (Mondays and Fridays are “work from anywhere” days for most roles and six work from anywhere weeks per year)
• Seven associate wellness half days per year
• Merchandise discount on all of our brands
• Opportunities for career advancement, we believe in promoting from within
• Access to multiple Associate Resource Groups
• Global team of people who will celebrate you for being YOU!

ABERCROMBIE & FITCH CO. IS AN EQUAL OPPORTUNITY EMPLOYER