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- Tasks: Lead brand strategy for Abercrombie & Fitch across the EMEA region.
- Company: Join a global leader in fashion with a focus on purpose and people.
- Benefits: Enjoy flexible work options, competitive pay, and wellness support.
- Other info: Dynamic role with opportunities for travel and career advancement.
- Why this job: Make a real impact on brand growth and customer experience in diverse markets.
- Qualifications: 10+ years in retail marketing and proven team management skills required.
The predicted salary is between 80000 - 100000 ÂŁ per year.
The Director of Brand Strategy will be responsible for leading the development, direction, and execution of regional brand strategy, ensuring that the Abercrombie & Fitch brand’s purpose, customer priorities, and commercial objectives are consistently delivered across the EMEA region. This role reports directly into the VP Marketing EMEA and partners closely with the A&F Global Home Office whilst operating with a high degree of independence to drive innovative, customer‑centric brand expression and strategic growth across key markets.
This job is located at our EMEA Home Office in London, UK.
What Will You Be Doing?
- Leverage regional expertise to optimise global messaging and strategy to suit the EMEA customer, centered around the focus markets of UK, Germany & the Middle East but crafting a launch plan for strategic new entry markets where required (e.g. France).
- Lead the regional Strategy & Experience Sprint processes for EMEA, identifying customer, cultural & product nuances that require bespoke content or timing adaptations in region.
- Supervise, build & develop a high‑performance team of 4 dedicated brand associate resources (3 direct reports) and oversee local executional excellence across multiple marketing disciplines, including: Influencers, Activations & Events, Audience Strategy, and Customer Experience.
- Interface with cross‑functional EMEA teams (Product, Planning, Promotions, Customer Insight, Finance etc.) to identify key regional products, seasonal trends & customer insights.
- Work with key Global Home Office teams like Procurement & Legal to ensure compliance in all regional contracts & activations.
- Develop and manage relationships with external regional partners ensuring they deliver according to their contractual obligations.
- Own analytics on the success / ROI of regional marketing initiatives and leverage results to update regional strategy and improve operations.
- Provide business updates regularly for EMEA Leadership and monthly to the Global Home Office to share high‑level takeaways and best practices.
- Some travel to Columbus, Ohio to participate in key Global Home Office meetings and travel within EMEA to build customer intimacy & activate the brands locally.
- Successfully oversee a substantial marketing spend process, working closely with Finance to adapt and adjust according to changes in budget.
What Do You Need To Bring?
- Strong academic credentials in Marketing Strategy or equivalent.
- Minimum of ten (10) years of retail or related industry experience.
- Proven ability to utilize customer research to develop and execute brand strategy.
- Fluency in English.
- Experience managing teams.
- Successful track record of brand market penetration and/or product sales growth.
- Familiarity and experience across different marketing spectrums (media, experiential, performance, etc.).
- Proven critical thinking and analytical ability.
- Ability to travel frequently within European region.
Benefits & Perks
- Incentive bonus program
- 401(K) savings plan with company match
- Annual companywide review process
- Flexible spending accounts
- Medical, dental and vision insurance
- Life and disability insurance
- Associate assistance program
- Paid parental and adoption leave
- Access to fertility and adoption benefits through Carrot
- Access to mental health and wellness app, Headspace
- Paid Caregiver Leave
- Mobile stipend
- Paid time off and one paid volunteer day per year, allowing you to give back to your community
- Work from anywhere (Mondays and Fridays are “work from anywhere” days for most roles and six work from anywhere weeks per year)
- Seven associate wellness half days per year
- Merchandise discount on all of our brands
- Opportunities for career advancement, we believe in promoting from within
- Access to multiple Associate Resource Groups
- Global team of people who will celebrate you for being YOU!
Director, EMEA Brand Strategy - Abercrombie & Fitch employer: Abercrombie & Fitch Co.
Contact Detail:
Abercrombie & Fitch Co. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director, EMEA Brand Strategy - Abercrombie & Fitch
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Abercrombie & Fitch. Use LinkedIn to connect and engage with them; you never know who might have the inside scoop on job openings.
✨Tip Number 2
Prepare for interviews by researching the company culture and recent campaigns. Show us that you understand Abercrombie & Fitch's brand values and how you can contribute to their mission in the EMEA region.
✨Tip Number 3
Practice your pitch! Be ready to articulate your vision for brand strategy and how you can leverage regional insights. We want to hear your ideas on optimising global messaging for the EMEA customer.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows us you’re genuinely interested in being part of the Abercrombie & Fitch family.
We think you need these skills to ace Director, EMEA Brand Strategy - Abercrombie & Fitch
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Director of Brand Strategy role. Highlight your expertise in brand strategy, team management, and customer insights to show us you’re the perfect fit!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about Abercrombie & Fitch and how your background makes you the ideal candidate for this position. Be genuine and let your personality come through!
Showcase Your Achievements: When detailing your experience, focus on specific achievements that demonstrate your ability to drive brand strategy and growth. Numbers speak volumes, so include metrics where possible to back up your claims!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team. We can’t wait to hear from you!
How to prepare for a job interview at Abercrombie & Fitch Co.
✨Know Your Brand Inside Out
Before the interview, dive deep into Abercrombie & Fitch's brand values, recent campaigns, and market positioning. Understanding their ethos will help you articulate how your vision aligns with theirs, especially in the EMEA context.
✨Showcase Your Leadership Skills
Prepare examples that highlight your experience in managing teams and driving strategic initiatives. Be ready to discuss how you've developed high-performance teams and navigated cross-functional collaborations in previous roles.
✨Be Data-Driven
Since analytics play a crucial role in this position, come prepared with insights from your past experiences. Discuss how you've used customer research and data to inform brand strategies and measure success, particularly in retail or related industries.
✨Cultural Nuances Matter
Given the diverse EMEA markets, be ready to talk about how you would tailor global strategies to fit local cultures. Share specific examples of how you've adapted marketing approaches based on regional insights and customer preferences.