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- Tasks: Lead exciting media campaigns and collaborate with creative teams to connect with our customers.
- Company: Join Abercrombie & Fitch Co., a global leader in fashion and lifestyle retail.
- Benefits: Enjoy flexible work options, competitive pay, and wellness programs that prioritise your health.
- Why this job: Be part of a dynamic team driving innovative marketing strategies in a fast-paced environment.
- Qualifications: Experience in marketing and media planning, with strong organisational and problem-solving skills.
- Other info: Opportunities for career growth and a supportive community celebrating diversity.
The predicted salary is between 28800 - 48000 ÂŁ per year.
Company Description
Abercrombie & Fitch Co. is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for their specific lifestyle needs. The company operates a family of brands, including Abercrombie & Fitch, YPB, abercrombie kids, Hollister and Gilly Hicks, each sharing a commitment to offer products of enduring quality and exceptional comfort that support global customers on their journey to being and becoming who they are. Abercrombie & Fitch Co. operates over 750 stores under these brands across North America, Europe, Asia and the Middle East, as well as the e-commerce sites abercrombie.com, abercrombiekids.com, and hollisterco.com.
At Abercrombie & Fitch Co., we lead with purpose and always put our people first. We’re proud to offer equitable compensation and benefits, including flexibility and competitive Paid Time Off, as well as education and engagement events, including various Associate Resource Groups, volunteer opportunities and additional time off to give back to our global communities.
Job Description
Our Marketing team has the essential responsibility of connecting our customers with our dynamic and ever-evolving brands. Their ownership of immersive campaigns through in‑store, digital, social, event marketing and PR channels brings our brands’ vision to the world. This diverse and collaborative team of creative, strategic, and curious individuals are constantly looking for new ways to learn about our consumer and push the envelope in our efforts to reach them.
The Performance Marketing Strategist is responsible for ensuring all marketing campaigns and e‑commerce initiatives are supported globally with paid media across multiple channels. This person works closely with internal brand strategy, customer marketing, creative design teams, and other cross‑functional partners as well as our external advertising agency, social media partners and media companies to drive brand‑right consumer experiences that achieve campaign‑specific KPIs. This position will focus primarily on full‑funnel media strategy and execution across both traditional and digital placements, media partnerships and tactics. The ideal candidate is an innovative thinker, collaborative, and highly organized.
What will you be doing?
- Own seasonal media campaign planning and calendar process with ad agency and other external partners from start to finish
- Analyze media campaign performance and recommend placement & creative optimizations focused on effectiveness & efficiencies
- Hindsight weekly & seasonal campaign performance and provide insights to the broader marketing team on areas of opportunity
- Lead weekly media campaign management from campaign planning to creative concepting, working with internal & external design partners, & campaign trafficking & flighting in partnership with advertising agency
- Manage campaign asset coordination & organization to ensure all design & launch dates are met
- Act as liaison with promotions team to communicate & maintain promotional calendar for internal & external counterparts
- Partner with copywriters for requests on campaign assets & social media posts, as well as submission & tracking of foreign language translations for international markets
- Ensure 100% accuracy of creative with overall business standards & creative direction
- Partner with Analytics team &/or advertising agency to perform ad hoc seasonal & project hindsight for distribution to leadership
- Conduct ongoing competitor analysis & tracking
- Proactively identify new capabilities & market trends, & facilitate the evaluation of vendor proposals with key stakeholders
What will you need to bring?
- Marketing experience with a specific emphasis in media planning and execution, and/or complementary agency roles
- Bachelor’s Degree in Marketing, Advertising or related experience
- Digital marketing experience in a fast paced, multi‑channel, retail environment a plus
- Familiar with display & social media advertising products and Brand Lift Measurement Studies
- Proven track record of working across and within a matrixed structure - creative, analytics, and CRM
- Highly organized with strong problem‑solving capabilities
- Strong project management and inter‑departmental coordination skills
- Highly motivated with ability to thrive in a fluid and demanding environment
Benefits & Perks
- Incentive bonus program
- Annual company-wide review process
- Medical, dental and vision insurance
- Life and disability insurance
- Associate assistance program
- Paid parental and adoption leave
- Access to fertility and adoption benefits through Carrot
- Access to mental health and wellness app, Headspace
- Paid time off and one paid volunteer day per year, allowing you to give back to your community
- Work from anywhere (Mondays and Fridays are “work from anywhere” days for most roles and six work from anywhere weeks per year)
- Seven associate wellness half days per year
- Merchandise discount on all of our brands
- Opportunities for career advancement, we believe in promoting from within
- Access to multiple Associate Resource Groups
- Global team of people who will celebrate you for being YOU!
Additional Information
ABERCROMBIE & FITCH CO. IS AN EQUAL OPPORTUNITY EMPLOYER
Performance Marketing Strategist, Hollister - EMEA employer: Abercrombie & Fitch Co.
Contact Detail:
Abercrombie & Fitch Co. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Strategist, Hollister - EMEA
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current employees at Abercrombie & Fitch Co. on LinkedIn. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing projects and campaigns. This is your chance to demonstrate your creativity and strategic thinking beyond the application.
✨Tip Number 3
Prepare for interviews by researching the company culture and values. Abercrombie & Fitch Co. puts people first, so be ready to discuss how you align with their mission and how you can contribute to their dynamic team.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're genuinely interested in being part of the Abercrombie & Fitch Co. family.
We think you need these skills to ace Performance Marketing Strategist, Hollister - EMEA
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Performance Marketing Strategist role. Highlight your relevant experience in media planning and execution, and don’t forget to mention any specific campaigns you've worked on that align with our brand values.
Show Off Your Creativity: We love innovative thinkers! Use your application to showcase your creative side. Whether it’s through a unique layout or an engaging narrative about your past experiences, let your personality shine through.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your skills and experiences are easy to spot. Avoid jargon unless it’s relevant to the role – we want to see your genuine self!
Apply Through Our Website: Don’t forget to submit your application through our official website. It’s the best way to ensure it gets into the right hands. Plus, you’ll find all the details you need about the role and our company culture there!
How to prepare for a job interview at Abercrombie & Fitch Co.
✨Know Your Stuff
Before the interview, dive deep into Abercrombie & Fitch Co.'s brands and their marketing strategies. Familiarise yourself with their recent campaigns and how they connect with their target audience. This will show your genuine interest and help you speak their language.
✨Showcase Your Creativity
As a Performance Marketing Strategist, creativity is key! Prepare examples of past campaigns you've worked on, highlighting your innovative ideas and how they drove results. Be ready to discuss how you can bring fresh concepts to their marketing efforts.
✨Be Data-Driven
Since the role involves analysing media campaign performance, brush up on your analytical skills. Be prepared to discuss how you've used data to optimise campaigns in the past. Bring specific metrics or case studies to illustrate your impact.
✨Emphasise Collaboration
This position requires working closely with various teams. Share experiences where you've successfully collaborated with creative, analytics, or external partners. Highlight your communication skills and how you ensure everyone is aligned towards common goals.