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For Companies At a Glance
- Tasks: Lead media campaigns and optimise performance with creative strategies.
- Company: Join Abercrombie & Fitch Co., a global leader in fashion retail.
- Benefits: Enjoy flexible work options, health insurance, and a bonus programme.
- Why this job: Make an impact in a dynamic environment while growing your marketing skills.
- Qualifications: Marketing experience and a degree in Marketing or Advertising preferred.
- Other info: Be part of a diverse team that celebrates individuality and promotes from within.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Abercrombie & Fitch Co. is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for their specific lifestyle needs. The company operates a family of brands, including Abercrombie & Fitch, YPB, abercrombie kids, Hollister and Gilly Hicks, each sharing a commitment to offer products of enduring quality and exceptional comfort that support global customers on their journey to being and becoming who they are. Abercrombie & Fitch Co. operates over 750 stores under these brands across North America, Europe, Asia and the Middle East, as well as the e-commerce sites abercrombie.com, abercrombiekids.com, and hollisterco.com.
What will you be doing?
- Own seasonal media campaign planning and calendar process with ad agency and other external partners from start to finish
- Analyze media campaign performance and recommend placement & creative optimizations focused on effectiveness & efficiencies
- Hindsight weekly & seasonal campaign performance and provide insights to the broader marketing team on areas of opportunity
- Lead weekly media campaign management from campaign planning to creative concepting, working with internal & external design partners, & campaign trafficking & flighting in partnership with advertising agency
- Manage campaign asset coordination & organization to ensure all design & launch dates are met
- Act as liaison with promotions team to communicate & maintain promotional calendar for internal & external counterparts
- Partner with copywriters for requests on campaign assets & social media posts, as well as submission & tracking of foreign language translations for international markets
- Ensure 100% accuracy of creative with overall business standards & creative direction
- Partner with Analytics team &/or advertising agency to perform ad hoc seasonal & project hindsight for distribution to leadership
- Conduct ongoing competitor analysis & tracking
- Proactively identify new capabilities & market trends, & facilitate the evaluation of vendor proposals with key stakeholders
What will you need to bring?
- Marketing experience with a specific emphasis in media planning and execution, and/or complementary agency roles
- Bachelor\’s Degree in Marketing, Advertising or related experience
- Digital marketing experience in a fast paced, multi-channel, retail environment a plus
- Familiar with display & social media advertising products and Brand Lift Measurement Studies
- Proven track record of working across and within a matrixed structure – creative, analytics, and CRM
- Highly organized with strong problem-solving capabilities
- Strong project management and inter-departmental coordination skills
- Highly motivated with ability to thrive in a fluid and demanding environment
Benefits & Perks
- Incentive bonus program
- Annual companywide review process
- Medical, dental and vision insurance
- Life and disability insurance
- Associate assistance program
- Paid parental and adoption leave
- Access to fertility and adoption benefits through Carrot
- Access to mental health and wellness app, Headspace
- Paid time off and one paid volunteer day per year, allowing you to give back to your community
- Work from anywhere (Mondays and Fridays are \”work from anywhere\” days for most roles and six work from anywhere weeks per year)
- Seven associate wellness half days per year
- Merchandise discount on all of our brands
- Opportunities for career advancement, we believe in promoting from within
- Access to multiple Associate Resource Groups
- Global team of people who will celebrate you for being YOU!
ABERCROMBIE & FITCH CO. IS AN EQUAL OPPORTUNITY EMPLOYER
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Paid Media Specialist, EMEA employer: ABERCROMBIE AND FITCH
Contact Detail:
ABERCROMBIE AND FITCH Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Media Specialist, EMEA
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, especially those who work at Abercrombie & Fitch Co. or similar companies. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past media campaigns and successes. This is your chance to shine and demonstrate how you can bring value to the team.
✨Tip Number 3
Prepare for interviews like a pro! Research the company’s brands and recent campaigns. Be ready to discuss how your experience aligns with their goals and how you can contribute to their marketing strategies.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team at Abercrombie & Fitch Co.
We think you need these skills to ace Paid Media Specialist, EMEA
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Paid Media Specialist role. Highlight your marketing experience, especially in media planning and execution. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how your background fits with our brand's mission. We love seeing genuine enthusiasm!
Showcase Your Achievements: When detailing your experience, focus on specific achievements and metrics. Did you improve campaign performance? Share those numbers! We appreciate candidates who can demonstrate their impact.
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can't wait to see what you bring to the table!
How to prepare for a job interview at ABERCROMBIE AND FITCH
✨Know Your Media Inside Out
Make sure you brush up on your knowledge of media planning and execution. Understand the latest trends in digital marketing, especially in display and social media advertising. Being able to discuss specific campaigns you've worked on will show your expertise and passion for the role.
✨Showcase Your Analytical Skills
Prepare to talk about how you've analysed campaign performance in the past. Bring examples of how you've made recommendations based on data insights. This will demonstrate your ability to optimise campaigns effectively, which is crucial for the Paid Media Specialist position.
✨Be Organised and Ready to Manage Projects
Since this role involves a lot of project management, come prepared with examples of how you've successfully coordinated multiple tasks or campaigns. Highlight your organisational skills and problem-solving capabilities to show that you can thrive in a fast-paced environment.
✨Understand Abercrombie's Brand Values
Familiarise yourself with Abercrombie & Fitch's family of brands and their commitment to quality and comfort. Be ready to discuss how your values align with theirs and how you can contribute to their mission. This will help you stand out as a candidate who truly understands the company culture.
