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- Tasks: Join our influencer team to grow brand awareness and manage exciting campaigns.
- Company: Abercrombie & Fitch Co. is a leading global retailer of lifestyle apparel and accessories.
- Benefits: Enjoy flexible work options, competitive pay, and wellness programs tailored for you.
- Why this job: Be part of an innovative team shaping the future of influencer marketing in fashion.
- Qualifications: A degree in Marketing or relevant experience, plus a passion for social media trends.
- Other info: Work from anywhere on Mondays and Fridays, plus enjoy generous paid time off.
The predicted salary is between 36000 - 60000 £ per year.
Company Description
Job Description
Human-led brand advocacy efforts are a key pillar of focus for our brands moving forward and our influencer team is regarded industry-wide as one of the best in the business
Reporting to the Influencer Manager, this individual will work closely with cross-functional partners (Legal, Strategy, Creative, Social and Product) to bring long-term strategies and holistic brand campaigns to life.
This job is located at our EMEA Home Office London, England.
What Will You Be Doing?
- Responsible for growing our influencer marketing programs with a particular focus on new and emerging platforms, while still maintaining the integrity Abercrombie\’s respective DNA.
- Identify new areas of opportunity for forming influencer relationships in efforts to grow brand affinity, increase awareness of Abercrombie\’s product and purpose initiatives.
- Assist the team in retaining its position as being an industry leader in social selling – testing, learning and utilizing proven strategies to ensure all influencer campaigns are innovative and drive results
- Collaborate with multiple external and internal partners to execute all influencer activations
- Act as liaison between internal teams and external agencies
- Assist cross-functional teams in amplifying performance for areas of influencer marketing opportunity across the business (women\’s and men\’s)
- Closely partner with Creative teams to ensure total pull-through of influencer marketing initiatives and visibility of talent/content throughout the creative development funnel
- Audit ambassador & influencer deliverables for completion, brand standard compliance, and performance
- Establish/negotiate influencer obligations and costing; coordinate contract reviews with legal team to ensure compliance to all advertising regulations & labour laws
- Assist with on-going gifting, ordering, packing and shipping product to influencers and brand advocates
- Partner with other channel owners (social, paid media, creative direction, e-comm, etc.) to maximize exposure of influencer content
- Collaborate with PR and Product Strategy team for product delivery/gifting consistent with merchandising priorities
- Assist in seasonal brainstorm and planning sessions to integrate influencer activations into the overarching marketing campaign; maintain open communication throughout execution to ensure cohesion brand tactics is maintained
- Integrate program plans and deliverables into existing cross-functional processes
- Drive clear program performance goals and reporting, including weekly, monthly, seasonal, and status/hindsight deliverables for Marketing milestones
- Accurately deliver against established annual budget
- Continuously monitor industry trends, consumer behaviour, and competitor activity to ensure Abercrombie is at the forefront of influencer marketing
What Do You Need To Bring?
- Bachelor\’s degree in Marketing, Communications, Public Relations, Advertising or relevant experience
- Experience in Marketing, preferably for large lifestyle, beauty or fashion brands
- Experience in social media program management, influencer program management, and/or ambassador program management
- Proven track record of identifying new trends and opportunities at the forefront of influencer marketing
- Demonstrated depth of knowledge of all platforms appropriate for Influencer Marketing with particular attention candidates who have paid experience in Instagram and TikTok
- Demonstrated understanding of Millennial and Gen-Z consumers of all genders
- Experience managing an external agency, vendor and partners
- High level of critical thinking ability and curiosity particularly in balancing multiple projects and priorities
- Very strong project management skills (including timeline development/budget management)
- Strong relationship development/management and written/verbal communication skills
- Superb presentation skills and comfortable ideating/presenting ideas with all levels of an organization (up to/including C-level)
Our Company
Abercrombie & Fitch Co. is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for their specific lifestyle needs.
The company operates a family of brands, including Abercrombie & Fitch, YPB, abercrombie kids, Hollister and Gilly Hicks, each sharing a commitment to offer products of enduring quality and exceptional comfort that support global customers on their journey to being and becoming who they are. Abercrombie & Fitch Co. operates over 750 stores under these brands across North America, Europe, Asia and the Middle East, as well as the e-commerce sites abercrombie.com, abercrombiekids.com, and hollisterco.com.
At Abercrombie & Fitch Co., we lead with purpose and always put our people first. We\’re proud to offer equitable compensation and benefits, including flexibility and competitive Paid Time Off, as well as education and engagement events, including various Associate Resource Groups, volunteer opportunities and additional time off to give back to our global communities.
Benefits & Perks
As an Abercrombie & Fitch Co. (A&F Co.) associate, you\’ll be eligible to participate in a variety of benefit programs designed to fit you and your lifestyle. A&F Co. is committed to providing competitive and comprehensive benefits that align with our company\’s culture and values, but most importantly – with you! We also provide competitive incentives to reward the commitment our associates have for moving our global business forward:
- Incentive bonus program
- Annual companywide review process
- Medical, dental and vision insurance
- Life and disability insurance
- Associate assistance program
- Paid parental and adoption leave
- Access to fertility and adoption benefits through Carrot
- Access to mental health and wellness app, Headspace
- Paid time off and one paid volunteer day per year, allowing you to give back to your community
- Work from anywhere (Mondays and Fridays are \”work from anywhere\” days for most roles and six work from anywhere weeks per year)
- Seven associate wellness half days per year
- Merchandise discount on all of our brands
- Opportunities for career advancement, we believe in promoting from within
- Access to multiple Associate Resource Groups
- Global team of people who will celebrate you for being YOU!
Additional Information
ABERCROMBIE & FITCH CO. IS AN EQUAL OPPORTUNITY EMPLOYER
Additional Information
ABERCROMBIE & FITCH CO. IS AN EQUAL OPPORTUNITY EMPLOYER #J-18808-Ljbffr
Influencer Executive, EMEA employer: ABERCROMBIE AND FITCH
Contact Detail:
ABERCROMBIE AND FITCH Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Influencer Executive, EMEA
✨Tip Number 1
Familiarise yourself with the latest trends in influencer marketing, especially on platforms like Instagram and TikTok. Being able to discuss current strategies and emerging influencers during your interview will show that you're proactive and knowledgeable about the industry.
✨Tip Number 2
Network with professionals in the influencer marketing space. Attend industry events or webinars where you can meet people who work in similar roles. This could lead to valuable insights and even potential referrals to our team at StudySmarter.
✨Tip Number 3
Prepare to showcase your project management skills. Think of examples where you've successfully managed multiple campaigns or projects simultaneously. Highlighting your ability to balance priorities will resonate well with our team.
✨Tip Number 4
Research Abercrombie's brand values and recent campaigns. Understanding our brand DNA and how influencer marketing fits into our overall strategy will help you articulate how you can contribute to our goals during the interview process.
We think you need these skills to ace Influencer Executive, EMEA
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in influencer marketing, social media management, and any specific platforms mentioned in the job description, such as Instagram and TikTok. Use keywords from the job listing to align your skills with what Abercrombie is looking for.
Craft a Compelling Cover Letter: In your cover letter, express your passion for influencer marketing and how your background aligns with Abercrombie's brand values. Mention specific examples of past successes in similar roles and how you can contribute to their goals.
Showcase Your Knowledge: Demonstrate your understanding of current trends in influencer marketing and consumer behaviour, particularly among Millennial and Gen-Z audiences. This could be through a brief section in your cover letter or as part of your interview preparation.
Proofread and Edit: Before submitting your application, carefully proofread your documents for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism, which are crucial in marketing roles.
How to prepare for a job interview at ABERCROMBIE AND FITCH
✨Know Your Influencer Platforms
Make sure you have a solid understanding of the latest trends on platforms like Instagram and TikTok. Be prepared to discuss how you would leverage these platforms for influencer marketing, as this role focuses heavily on new and emerging channels.
✨Showcase Your Project Management Skills
This position requires strong project management abilities. Be ready to share examples of how you've successfully managed multiple projects, including timelines and budgets, in your previous roles.
✨Demonstrate Your Knowledge of the Brand
Research Abercrombie's brand values, target audience, and recent campaigns. Show how your personal values align with the brand and how you can contribute to its mission of connecting with Millennial and Gen-Z consumers.
✨Prepare for Collaboration Questions
Since the role involves working closely with various teams, be prepared to discuss your experience collaborating with cross-functional partners. Think of specific examples where you successfully worked with others to achieve a common goal.
