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- Tasks: Lead brand strategy across EMEA, optimising global messaging for local markets.
- Company: Join Abercrombie & Fitch, a global leader in fashion retail.
- Benefits: Enjoy competitive pay, flexible work options, and wellness programmes.
- Other info: Opportunities for career advancement and a supportive, inclusive culture.
- Why this job: Make a real impact on brand growth and customer experience in a dynamic environment.
- Qualifications: 10+ years in retail marketing, strong leadership, and analytical skills required.
The predicted salary is between 80000 - 100000 £ per year.
The EMEA Brand Strategy Director, Abercrombie & Fitch will be responsible for leading the development, direction, and execution of regional brand strategy, ensuring that the brand's purpose, customer priorities, and commercial objectives are consistently delivered across the EMEA region. This role reports directly into the VP Marketing EMEA and partners closely with the A&F Global Home Office while operating with a high degree of independence to drive innovative, customer-centric brand expression and strategic growth across key markets. This job is located at our EMEA Home Office in London, UK.
What You Will Be Doing
- Leverage regional expertise to optimise global messaging and strategy to suit the EMEA customer, centered around the focus markets of UK, Germany & the Middle East, while crafting a launch plan for strategic new entry markets where required (e.g. France).
- Lead the regional Strategy & Experience Sprint processes for EMEA, identifying customer, cultural & product nuances that require bespoke content or timing adaptations in region.
- Supervise, build & develop a high-performance team of 4 dedicated brand associate resources (3 direct reports) and oversee local executional excellence across multiple marketing disciplines, including: Influencers, Activations & Events, Audience Strategy, and Customer Experience.
- Interface with cross-functional EMEA teams (Product, Planning, Promotions, Customer Insight, Finance, etc.) to identify key regional products, seasonal trends & customer insights.
- Work with key Global Home Office teams like Procurement & Legal to ensure compliance in all regional contracts & activations.
- Develop and manage relationships with external regional partners ensuring they deliver according to their contractual obligations.
- Own analytics on the success / ROI of regional marketing initiatives and leverage results to update regional strategy and improve operations.
- Provide business updates regularly for EMEA Leadership and monthly to the Global Home Office to share high-level takeaways and best practices.
- Some travel to Columbus, Ohio to participate in key Global Home Office meetings and travel within EMEA to build customer intimacy & activate the brands locally.
- Successfully oversee a substantial marketing spend process, working closely with Finance to adapt and adjust according to changes in budget.
What Do You Need To Bring
- Strong academic credentials in Marketing Strategy or equivalent.
- Minimum of ten (10) years of retail or related industry experience.
- Proven ability to utilize customer research to develop and execute brand strategy.
- Fluency in English.
- Experience managing teams.
- Successful track record of brand market penetration and/or product sales growth.
- Familiarity and experience across different marketing spectrums (media, experiential, performance, etc.).
- Proven critical thinking and analytical ability.
- Ability to travel frequently within European region.
About Abercrombie & Fitch Co.
Abercrombie & Fitch Co. is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for their specific lifestyle needs. The company operates a family of brands, including Abercrombie & Fitch, YPB, abercrombie kids, Hollister and Gilly Hicks, each sharing a commitment to offer products of enduring quality and exceptional comfort. Abercrombie & Fitch Co. operates over 750 stores across North America, Europe, Asia and the Middle East, as well as the e-commerce sites abercrombie.com, abercrombiekids.com, and hollisterco.com.
Benefits & Perks
As an Abercrombie & Fitch Co. associate, you'll be eligible to participate in a variety of benefit programs designed to fit you and your lifestyle. The company offers competitive and comprehensive benefits aligned with our culture and values, including:
- Incentive bonus program
- 401(K) savings plan with company match
- Annual companywide review process
- Flexible spending accounts
- Medical, dental and vision insurance
- Life and disability insurance
- Associate assistance program
- Paid parental and adoption leave
- Access to fertility and adoption benefits through Carrot
- Access to mental health and wellness app, Headspace
- Paid Caregiver Leave
- Mobile Stipend
- Paid time off and one paid volunteer day per year
- Work from anywhere (Mondays and Fridays are "work from anywhere" days for most roles and six work from anywhere weeks per year)
- Seven associate wellness half days per year
- Merchandise discount on all of our brands
- Opportunities for career advancement, we promote from within
- Access to multiple Associate Resource Groups
- Global team of people who will celebrate you for being YOU
EEO Statement: ABERCROMBIE & FITCH CO. IS AN EQUAL OPPORTUNITY EMPLOYER
Director, EMEA Brand Strategy – Abercrombie & Fitch employer: ABERCROMBIE AND FITCH
Contact Detail:
ABERCROMBIE AND FITCH Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director, EMEA Brand Strategy – Abercrombie & Fitch
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Abercrombie & Fitch. Use LinkedIn to connect and engage with them; you never know who might have the inside scoop on job openings.
✨Tip Number 2
Prepare for interviews by researching the brand's recent campaigns and strategies. Show us that you understand their market and can bring fresh ideas to the table. Tailor your responses to highlight how your experience aligns with their goals.
✨Tip Number 3
Don’t just apply and wait! Follow up on your application through our website. A quick email or message can show your enthusiasm and keep you on the radar of hiring managers.
✨Tip Number 4
Be ready to showcase your analytical skills. Prepare examples of how you've used data to drive brand strategy in the past. We want to see how you can leverage insights to make impactful decisions at Abercrombie & Fitch.
We think you need these skills to ace Director, EMEA Brand Strategy – Abercrombie & Fitch
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of EMEA Brand Strategy Director. Highlight your experience in brand strategy, team management, and any relevant market insights that align with our focus on the UK, Germany, and the Middle East.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for brand strategy and how your background makes you the perfect fit for this role. Don’t forget to mention why you’re excited about working with Abercrombie & Fitch!
Showcase Your Analytical Skills: Since this role involves a lot of analytics, be sure to include examples of how you've used data to drive marketing decisions in the past. We love seeing how you’ve turned insights into action!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at ABERCROMBIE AND FITCH
✨Know Your Brand Inside Out
Before the interview, dive deep into Abercrombie & Fitch's brand values, recent campaigns, and market positioning. Understanding their ethos will help you articulate how your vision aligns with their goals, especially in the EMEA context.
✨Showcase Your Regional Expertise
Be prepared to discuss specific insights about the EMEA markets, particularly the UK, Germany, and the Middle East. Highlight any previous experiences where you've successfully adapted strategies to meet local customer needs, as this will demonstrate your ability to optimise global messaging.
✨Demonstrate Leadership Skills
Since this role involves managing a team, come ready with examples of how you've built and developed high-performance teams in the past. Discuss your leadership style and how you foster collaboration across different marketing disciplines.
✨Prepare for Analytical Discussions
Expect questions around analytics and ROI on marketing initiatives. Brush up on how you've used data to inform strategy and improve operations in previous roles. Being able to speak confidently about metrics will show your analytical prowess and strategic thinking.