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- Tasks: Lead brand strategy and customer experience for Hollister in EMEA, driving innovative marketing initiatives.
- Company: Join Abercrombie & Fitch Co., a global leader in fashion retail with a vibrant culture.
- Benefits: Enjoy flexible work options, competitive pay, wellness programs, and career advancement opportunities.
- Why this job: Make a real impact on brand growth while connecting with diverse customers across Europe.
- Qualifications: Strong marketing background and retail experience, with a knack for customer insights.
- Other info: Dynamic team environment with a focus on personal development and community engagement.
The predicted salary is between 36000 - 60000 £ per year.
The EMEA Brand Strategy & Customer Experience Manager, Hollister will lead the development and execution of Marketing Brand Strategy & Customer Experience for the Hollister brand in EMEA, in partnership with the EMEA Brand Strategy & Customer Experience Director. The Manager will work closely with the A & F Global Home Office and EMEA Brand Strategy & Customer Experience Director to drive innovative ways to connect with EMEA customers across all owned channels to accelerate growth in the region. This job is located at our EMEA Home Office in London, UK.
What Will You Be Doing?
- Leverage regional expertise to optimise global messaging and strategy to suit the EMEA customer, centered around the focus markets of UK, Germany & the Middle East but crafting a launch plan for strategic new entry markets where required (e.g. France).
- Play a key role in the Strategy & Experience Sprint processes for EMEA, identifying customer, cultural & product nuances that require bespoke content or timing adaptations in region and centered around the 3 strategic Marketing brand pillars of Music, Football & Students.
- Direct supervision of a Customer Experience Specialist, building and developing their skills and overseeing local executional excellence across all customer touchpoints in our owned channels, including New Store Openings and Audience Strategy.
- Interface with cross-functional EMEA teams (Product, Planning, Promotions, Customer Insight, Finance etc.) to identify key regional products, seasonal trends & customer insights.
- Work with key Global Home Office teams like Procurement & Legal to ensure compliance in all regional contracts & activations.
- Develop and manage relationships with external regional partners ensuring they deliver according to their contractual obligations.
- Production of analytics on the success / ROI of regional marketing initiatives and support EMEA Brand Strategy & Customer Experience Director to leverage results to update regional strategy and improve operations.
- Provide business updates regularly for EMEA Leadership and monthly to the Global Home Office to share high-level takeaways and best practices.
- Travel within EMEA to build customer intimacy & activate the brands locally.
What Do You Need To Bring?
- Strong academic credentials in Marketing Strategy or equivalent.
- Strong retail or related industry experience.
- Proven ability to utilize customer research to develop and execute brand strategy.
- Successful track record of brand market penetration and/or product sales growth.
- Familiarity and experience across different marketing spectrums (media, experiential, performance, etc.).
- Proven critical thinking and analytical ability.
- Ability to travel frequently within European region.
Benefits & Perks
- Incentive bonus program.
- Annual companywide review process.
- Medical, dental and vision insurance.
- Life and disability insurance.
- Associate assistance program.
- Paid parental and adoption leave.
- Access to fertility and adoption benefits through Carrot.
- Access to mental health and wellness app, Headspace.
- Paid time off and one paid volunteer day per year, allowing you to give back to your community.
- Work from anywhere (Mondays and Fridays are "work from anywhere" days for most roles and six work from anywhere weeks per year).
- Seven associate wellness half days per year.
- Merchandise discount on all of our brands.
- Opportunities for career advancement, we believe in promoting from within.
- Access to multiple Associate Resource Groups.
- Global team of people who will celebrate you for being YOU!
Brand Strategy & Customer Experience Manager, Hollister - EMEA in London employer: Abercrombie and Fitch Co.
Contact Detail:
Abercrombie and Fitch Co. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Strategy & Customer Experience Manager, Hollister - EMEA in London
✨Tip Number 1
Network like a pro! Reach out to current or former employees at Hollister on LinkedIn. A friendly chat can give us insider info and maybe even a referral, which can really boost our chances.
✨Tip Number 2
Prepare for the interview by researching the brand's recent campaigns and customer experience strategies. We want to show that we’re not just interested in the role but also passionate about the brand and its mission.
✨Tip Number 3
Practice common interview questions, especially those related to brand strategy and customer experience. We should be ready to share specific examples from our past experiences that highlight our skills and achievements.
✨Tip Number 4
Don’t forget to follow up after the interview! A quick thank-you email can keep us fresh in their minds and show our enthusiasm for the position. Plus, it’s a great chance to reiterate why we’re the perfect fit!
We think you need these skills to ace Brand Strategy & Customer Experience Manager, Hollister - EMEA in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Brand Strategy & Customer Experience Manager role. Highlight your relevant experience in marketing strategy and customer insights, especially in the EMEA region.
Showcase Your Achievements: Don’t just list your responsibilities; share specific examples of how you’ve driven brand growth or improved customer experiences in previous roles. Numbers and results speak volumes!
Research the Company: Get to know Abercrombie & Fitch Co. and the Hollister brand inside out. Understanding their values and culture will help you align your application with what they’re looking for.
Apply Through Our Website: We encourage you to submit your application through our official website. It’s the best way to ensure your application gets the attention it deserves and reaches the right people!
How to prepare for a job interview at Abercrombie and Fitch Co.
✨Know Your Brand Inside Out
Before the interview, dive deep into Hollister's brand values and recent campaigns. Understand their target audience in the EMEA region, especially in key markets like the UK, Germany, and the Middle East. This knowledge will help you demonstrate how your experience aligns with their brand strategy.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used customer research to inform brand strategies in the past. Bring examples of how you've measured success and ROI on marketing initiatives. This will highlight your critical thinking and analytical abilities, which are crucial for this role.
✨Demonstrate Cross-Functional Collaboration
Since the role involves interfacing with various teams, share specific examples of how you've successfully collaborated with cross-functional teams in previous positions. Highlight any experiences where you’ve worked with product, planning, or customer insight teams to drive results.
✨Prepare for Travel Discussions
As travel within the EMEA region is a part of the job, be ready to discuss your flexibility and willingness to travel. Share any relevant experiences where travel has helped you build customer relationships or activate brands locally, showcasing your commitment to understanding the market.