At a Glance
- Tasks: Analyse customer data to provide actionable insights for marketing strategies.
- Company: Join a dynamic marketing team in a collaborative environment.
- Benefits: Flexible working hours, 33 days holiday, and discounts on products.
- Other info: Hybrid working model with opportunities for professional growth.
- Why this job: Kickstart your analytics career and make a real impact on marketing decisions.
- Qualifications: Basic Excel skills and a curious mindset; some exposure to SQL is a plus.
The predicted salary is between 35000 - 35000 £ per year.
We are looking for a curious and commercially minded Junior Customer Insight Analyst to join our Marketing team. This is a brilliant opportunity for someone at the start of their insight or analytics career who enjoys working with data, questions and turning numbers into clear, useful recommendations. You will support analysis across customer acquisition, retention, upsell and lifetime value, helping the team understand campaign performance, spot opportunities for growth and contribute to test-and-learn activity across print, digital, in-box and CRM campaigns. Gain hands-on experience of how customer quality, payback, profitability, NPS, brand awareness and customer satisfaction measures help shape marketing decisions. Working closely with our brilliant marketing specialists, you'll build confidence in Excel, SQL, reporting, storytelling and commercial thinking.
Key Responsibilities & Objectives:
- Report on and deliver actionable insight on profitability of marketing spend, including Acquisition, Retention and Upselling campaigns.
- Help turn campaign data into clear, actionable insight for the Marketing and Trading teams.
- Assist with test-and-learn plans for print, digital, in-box and CRM activity, helping the team understand what is driving incremental sales.
- Analyse customer quality measures, including who we acquire, how we retain them and what encourages customers to buy more.
- Support analysis of NPS, brand awareness and customer satisfaction measures, using both leading and lagging KPIs to build a fuller view of performance.
- Contribute to ad hoc analysis where the team spots commercial opportunities or performance questions that need exploring.
Essential Skills and Experience:
- Foundational Excel skills with the appetite and commitment to build them quickly.
- Some exposure to SQL, data tools, statistics, marketing analytics, commercial analysis or customer.
- A naturally inquisitive approach: you enjoy asking why something happened and what the business can do next.
- Great communication skills, with the ability to explain data clearly.
- A collaborative style and the confidence to work with people across Marketing, Trading and other teams.
- Comfortable working as part of a team and asking for support when needed.
What we offer:
- This is a full-time position working Monday to Friday, 37.5 hours per week.
- Our core working hours are 9.00am - 5.30pm, however, we offer flexibility.
- You will be based in our Putney office but we have a hybrid working environment, with two days in the office required, on site, per week.
- 33 days inclusive of bank holidays (FTE).
- A free box of fruit and veg every week.
- Up to 35% discount on A&C products.
- Cycle to Work Scheme.
- Contributory pension scheme.
- Grant on team sports.
- Up to £35,000 (FTE).
Marketing (Customer Insight) Analyst in Putney employer: Abel & Cole
Abel & Cole is an excellent employer that values its employees by offering a supportive work culture and a commitment to professional growth. With flexible working options, generous benefits such as 33 days of holiday, and a contributory pension scheme, the company fosters an environment where financial insights drive meaningful business performance. Join us in a role that not only enhances your analytical skills but also contributes to our mission of delivering exceptional service.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing (Customer Insight) Analyst in Putney
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Abel & Cole and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Abel & Cole are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Abel & Cole on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Abel & Cole. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing (Customer Insight) Analyst in Putney
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Abel & Cole. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Abel & Cole:Show us that you’ve done your homework! In your application, briefly mention what you admire about Abel & Cole’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Abel & Cole
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Abel & Cole will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Abel & Cole, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
