At a Glance
- Tasks: Create engaging copy to deepen customer connections and drive brand loyalty.
- Company: Join Abel & Cole, a pioneer in organic and sustainable food delivery.
- Benefits: Enjoy a competitive salary, 33 days holiday, and a free box of fresh produce weekly.
- Other info: Collaborative environment with opportunities for personal growth and development.
- Why this job: Be part of a mission-driven team making a positive impact on the planet.
- Qualifications: Creative storyteller with experience in digital and print copywriting.
The predicted salary is between 35000 - 35000 £ per year.
Who are we? Abel & Cole has pioneered organic, ethical and sustainable food delivery for over 30 years. Doing things better is our bread and butter; from saving over 60 million plastic bags by using reusable boxes for our food deliveries, to finding alternatives to plastic long before it hit the headlines. We are forever challenging ourselves to find the most positive way to do business and want everyone to eat organic because it’s one way to save the future. It’s these values that enabled us to become B Corp certified; an optional audit we’ve gone through to recognise how we put people and planet before profit, as well as help us find room for further improvement. We’re looking for more people to join our team of almost 600, to share our passion for doing the right thing even bigger and better than we do already. In a fast paced and competitive market, we know it’s our people who make the difference. We’ve learnt how important it is to recognise, develop and promote from within; and that trusting people lets them come up with the best ideas and that helps our entrepreneurial spirit to thrive.
Role Summary: We’re looking for a creative, energetic Copywriter to help us deepen our customer’s connection to our brand. You’ll join our in-house creative team in the Marketing department and collaborate closely with a squad of marketers focused on improving customer loyalty. For this, your creative ideas will feed into our loyalty strategy, and you’ll bring them to life with engaging copy that keeps current shoppers coming back week after week. From enticing seasonal catalogues to surprise gifts, you’ll play a key role in delivering buckets of joy to our customers. You’ll also get to know the brilliant people behind our products as you attend monthly Buying immersion days and visit our farmers to see first-hand what makes them so special. The role reports into the Brand & Content Lead, and is based in our Head Office in Fulham. We expect a minimum of 2 days per week in the office for this role.
Responsibilities:
- Drive brand loyalty through storytelling across both digital and print, from catalogues and weekly newsletters to email and SMS campaigns and much more!
- Collaborate with other creatives to ideate exciting and commercially effective concepts that shape our joy-led loyalty strategy
- Edit the work of contributors to our high standards – whether that’s from our freelance roster, or our very own internal experts
- Have a thorough understanding of Abel & Cole’s mission, brand values, and tone of voice principles
- Have a thorough understanding of Abel & Cole’s audience segments, using this information to focus all content
- Get stuck into an exciting range of briefs, juggling multiple projects throughout our two-week sprints to deliver them on time and to our high-quality standards
- Proactively stay abreast of content industry updates, competitor activities, and inspirational case studies
- Make the most of training opportunities to help develop your skillset, including tone of voice, UX best practice, and SEO best practice
Required skills:
- Compelling storyteller with creative flair, your portfolio demonstrates your experience working with brand guidelines to produce both print and digital work that achieved commercial results. You’re comfortable working across channels, from short-form copy to longer-form editorial pieces, and can demonstrate writing for an omnichannel campaign (even better if it’s been for a food brand!)
- You’re full of ideas and approach every brief with the same level of creative energy, taking inspiration from a range of sources to enliven your work
- Exceptional standards for accuracy, you take great pride in ensuring all work is on-brief, on-brand, and free from errors at all times
- A thorough understanding of writing digital copy for SEO
- Experience utilising AI to support you in your work
- An editorial eye, able to refine the work of others when needed
- Ability to independently manage own workload and juggle multiple deadlines each week, delivering ahead of deadlines whilst being mindful of other collaborators’ input
- A collaborative and approachable team player, you bring buckets of energy to every concepting brainstorm, always pushing for improvements to get the best possible results
What we offer:
- Salary up to £35,000 per annum (FTE), depending on experience
- 33 days holiday, inclusive of bank holidays (FTE)
- A free box of fruit and veg every week (it’s pretty delicious!)
- Up to 35% discount on A&C products
- Cycle to Work Scheme
- Contributory pension scheme
Abel & Cole promotes equal opportunities for all employees. We want our employees to feel they can be themselves at work and develop their talents to the full. Members of staff are expected to take personal responsibility for keeping our workplace free from discrimination, harassment, and bullying - a place where everyone is treated fairly and respectfully. To support Abel & Cole’s commitment to inclusion and diversity, we ask that you remove all personal details from your CV. This includes removal of home address, D.O.B and place of education.
Copywriter in Putney employer: Abel & Cole
Abel & Cole is an excellent employer that values its employees by offering a supportive work culture and a commitment to professional growth. With flexible working options, generous benefits such as 33 days of holiday, and a contributory pension scheme, the company fosters an environment where financial insights drive meaningful business performance. Join us in a role that not only enhances your analytical skills but also contributes to our mission of delivering exceptional service.
StudySmarter Expert Advice🤫
We think this is how you could land Copywriter in Putney
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Abel & Cole and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Abel & Cole are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Abel & Cole on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Abel & Cole. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Copywriter in Putney
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Abel & Cole. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Abel & Cole:Show us that you’ve done your homework! In your application, briefly mention what you admire about Abel & Cole’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Abel & Cole
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Abel & Cole will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Abel & Cole, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
