PR and Social Media Executive

Who are we? Abel & Cole has pioneered organic, ethical and sustainable food delivery for over 30 years. Doing things better is our bread and butter; from saving over 60 million plastic bags by using reusable boxes for our food deliveries, to finding alternatives to plastic long before it hit the headlines. We are forever challenging ourselves to find the most positive way to do business and want everyone to eat organic because it’s one way to save the future. It’s these values that enabled us to become B Corp certified; an optional audit we’ve gone through to recognise how we put people and planet before profit, as well as help us find room for further improvement. We’re looking for more people to join our team of over 600, to share our passion for doing the right thing even bigger and better than we do already. In a fast paced and competitive market, we know it’s our people who make the difference. We’ve learnt how important it is to recognise, develop and promote from within; and that trusting people lets them come up with the best ideas and that helps our entrepreneurial spirit to thrive.

Role Summary

The PR and Social Media Executive will help us to create more fame for the Abel & Cole brand. Sitting in the Brand & Creative Team, Marketing Department, your role will span two channels. Following our annual PR strategy, you’ll be our ‘boots on the ground’, drafting press releases, organising press mailings, spending time building relationships with journalists, and responding to reactive journalist requests. You’ll also help to activate our organic social media strategy. This is a craft-focused role, for someone who is excited to turn ideas into action. You’ll plan out our social calendar, draft social media captions, brief our designers and videographers, and schedule our content. We’re looking for someone to get stuck in who is bursting with energy and ideas.

Skills and characteristics

• You’re a natural storyteller, with excellent written and verbal communication skills.
• You’re able to identify a single‑minded, engaging hook for a release or social post, and execute it with strong attention to detail for accuracy.
• You’re confident in your ability to pitch ideas and win over hearts and minds.
• At least a year of experience in PR, either agency side or in‑house, with examples of food PR campaigns where your outreach has achieved positive coverage.
• You have an up‑to‑date network of relevant foodie journalists.
• Interest in social media and curiosity in what makes social media content fly.
• You’re up to speed with social media culture and trends.
• You’re an energetic self‑starter who thrives in fast‑paced, collaborative environments that require you to balance both proactive and reactive work.
• You’re bursting with ideas, with your finger on the pulse of trends and the news agenda.

Desirable

• Solid understanding of the role that Digital PR plays in strengthening SEO and GEO performance, with examples from own campaign work.
• Social media experience creating or supporting on the delivery of content for a brand across multiple platforms.
• You have examples of social media content that has achieved brand targets.

What we offer

• Salary up to £33,000 per annum, DOE
• 30 days holiday, inclusive of bank holidays
• Hybrid working (minimum of two days per week in Putney office plus regular visits to Andover and Mitcham sites)
• A free box of fruit and veg every week (It’s pretty delicious!)
• Up to 35% discount on A&C products
• Cycle to Work Scheme
• Contributory pension scheme.

Closing date, 12th April 2026. Abel & Cole promotes equal opportunities for all employees. We want our employees to feel they can be themselves at work and develop their talents to the full. Members of staff are expected to take personal responsibility for keeping our workplace free from discrimination, harassment and bullying – a place where everyone is treated respectfully. To support Abel & Cole’s commitment to inclusion and diversity, we ask that you remove all personal details from your CV. This includes removal of home address, D.O.B and place of education.