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- Tasks: Create buzz for Abel & Cole through PR and social media strategies.
- Company: Join a pioneering organic food delivery company committed to sustainability.
- Benefits: Up to £33,000 salary, 30 days holiday, and a vibrant work culture.
- Why this job: Be part of a team that values people and planet over profit.
- Qualifications: 1+ year in PR with a passion for storytelling and social media.
- Other info: Dynamic environment with opportunities for creativity and growth.
The predicted salary is between 33000 - 33000 £ per year.
Who are we? Abel & Cole has pioneered organic, ethical and sustainable food delivery for over 30 years. We are forever challenging ourselves to find the most positive way to do business and want everyone to eat organic because it’s one way to save the future. It’s these values that enabled us to become B Corp certified; an optional audit we’ve gone through to recognise how we put people and planet before profit.
Role Summary
The PR and Social Media Executive will help us to create more fame for the Abel & Cole brand. Sitting in the Brand & Creative Team, Marketing Department, your role will span two channels. Following our annual PR strategy, you’ll be our ‘boots on the ground’, drafting press releases, organising press mailings, building relationships with journalists, and responding to reactive journalist requests. You’ll also help to activate our organic social media strategy. This is a craft-focused role, for someone who is excited to turn ideas into action. You’ll plan out our social calendar, draft social media captions, brief our designers and videographers, and schedule our content.
Skills and characteristics
- You’re a natural storyteller, with excellent written and verbal communication skills.
- You’re able to identify a single-minded, engaging hook for a release or social post, and execute it with strong attention to detail for accuracy.
- You’re confident in your ability to pitch ideas and win over hearts and minds.
- At least a year of experience in PR, either agency side or in-house, with examples of food PR campaigns where your outreach has achieved positive coverage.
- You have an up-to-date network of relevant foodie journalists.
- Interest in social media and curiosity in what makes social media content fly.
- You’re an energetic self-starter who thrives in fast-paced, collaborative environments.
- You’re bursting with ideas, with your finger on the pulse of trends and the news agenda.
Desirable
- Solid understanding of the role that Digital PR plays in strengthening SEO and GEO performance, with examples from own campaign work.
- Social media experience creating or supporting on the delivery of content for a brand across multiple platforms.
What we offer
Salary up to £33,000 per annum, DOE. 30 days holiday, inclusive of...
PR and Social Media Executive in London employer: Abel & Cole
Contact Detail:
Abel & Cole Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PR and Social Media Executive in London
✨Tip Number 1
Get your networking game on! Connect with people in the industry, especially those who work at Abel & Cole. Attend events, join online forums, and don’t be shy to slide into DMs on social media. Building relationships can open doors that a CV just can’t.
✨Tip Number 2
Show off your creativity! When you get the chance to chat with someone from the team, come prepared with ideas for their PR and social media strategy. This shows you’re not just interested in the role but are already thinking about how to make an impact.
✨Tip Number 3
Stay updated on trends! Follow food PR campaigns and social media trends closely. Being able to discuss recent successful campaigns or viral content during interviews will demonstrate your passion and knowledge of the field.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the Abel & Cole family. Don’t miss out on this opportunity!
We think you need these skills to ace PR and Social Media Executive in London
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for organic and sustainable food shine through. We want to see that you share our values and are excited about the role!
Tailor Your Experience: Make sure to highlight your relevant PR experience, especially any food-related campaigns you've worked on. We love seeing how your past work aligns with what we do at Abel & Cole.
Be Creative: This role is all about creativity, so don’t be afraid to showcase your storytelling skills in your application. Use engaging language and examples that reflect your unique voice and ideas.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Abel & Cole
✨Know Your Stuff
Before the interview, dive deep into Abel & Cole's mission and values. Familiarise yourself with their PR strategies and recent campaigns. This will not only show your genuine interest but also help you align your answers with their ethos.
✨Showcase Your Creativity
Prepare to discuss specific examples of your past PR campaigns, especially those related to food. Bring along ideas for potential campaigns that could elevate Abel & Cole’s brand presence. This demonstrates your proactive approach and creativity.
✨Engage with Social Media Trends
Stay updated on the latest social media trends and be ready to discuss how they can be applied to Abel & Cole’s strategy. Share examples of successful content you've created or seen that resonates with audiences, showing your finger on the pulse of social media culture.
✨Build Rapport with Interviewers
During the interview, focus on building a connection with your interviewers. Ask them about their experiences at Abel & Cole and share your enthusiasm for the role. A friendly, engaging conversation can leave a lasting impression and highlight your collaborative spirit.