Customer Insight Analyst (Marketing) in London

Who we are

Abel & Cole has pioneered organic ethical and sustainable food delivery for over 30 years. We are forever challenging ourselves to find the most positive way to do business and want everyone to eat organic because it's one way to save the future. It's these values that enabled us to become B Corp certified; an optional audit we've gone through to recognise how we put people and planet before profit as well as help us find room for further improvement.

We're looking for more people to join our team of almost 600 to share our passion for doing the right thing even bigger and better in a fast-paced and competitive market. We've learnt how important it is to recognise, develop and promote from within; and that trusting people lets them come up with the best ideas and that helps our entrepreneurial spirit to thrive.

Role Summary

We are looking for an Analyst with a commercial and insight-driven approach. This role will focus on driving LTV by understanding performance, spotting opportunities for growth, and working with our Marketing and Trading teams to test and learn to drive incrementality. You will be used to discussing all things customer quality from acquisition to retention and what tactics we can action to encourage repeat purchases. This role is embedded into our Marketing team, working alongside our Acquisition Leads, Performance Marketing Managers, and CRM and Retention Lead. You will bring numbers and data to the forefront of every decision we make, ensuring all team members understand performance.

Key Responsibilities & Objectives

• Report on and deliver actionable insight on profitability of marketing spend including Acquisition, Retention, and Upselling campaigns.
• Ideate robust testing plans with the teams to drive print, digital, and in-box campaigns that drive incremental sales delivering directly into LTV.
• Have a strong understanding of our NPS, brand awareness, and customer satisfaction scores to help inform customer performance using both leading and lagging KPIs.
• Lead and assist with ad-hoc pieces of analysis based on opportunities you and the team spot dedicated to driving performance.
• Feed into our Department OKRs on a seasonal cadence both in terms of reporting against them and developing what we should be reporting against to drive success.

Essential Skills and Experience

• Excellent Excel skills.
• Building SQL queries from scratch.
• Experience in marketing spend payback and profitability.
• Extensive offer modelling and predictive payback.
• Experience in D2C FMCG business.
• Ability to work on a range of different projects and ad-hoc pieces of work that require commercial thinking to protect and grow business profit.
• Ability to present complex data clearly to a range of audiences.
• Excellent relationship building skills.
• Demonstrate integrity, dependability, responsibility, and accountability.

Nice to Have Skills and Experience

• Exposure to a CRM system.
• Experience in a food or subscription brand.
• Involvement with implementation of segmentation within a business or use of pre-existing segmentation.

Personal Attributes

• Data driven.
• Natural problem solver.
• Effective communication and organisational skills.
• Confident and proactive.
• Excellent team player.
• Self-starter and takes initiative.
• Highly analytical and inquisitive approach with an eye for detail.
• Flexible attitude and able to respond well to pressure and changing priorities.

What we offer

• This is a full-time position working Monday to Friday, 37.5 hours per week. Our core working hours are 9.00am - 5.30pm; however, we offer flexibility.
• You will be based in our Putney office but we have a hybrid working environment with two days in the office required on-site per week.
• 33 days inclusive of bank holidays (FTE).
• A free box of fruit and veg every week.
• Up to 35% discount on A&C products.
• Discounted staff shop.
• Cycle to Work Scheme.
• Wellbeing and Rewards platform with access to discounts, GP service, and Employee Assistance Programme.
• Contributory pension scheme.

Equal Opportunity Statement

Abel & Cole promotes equal opportunities for all employees. We want our employees to feel they can be themselves at work and develop their talents to the full. Members of staff are expected to take personal responsibility for keeping our workplace free from discrimination, harassment, and bullying - a place where everyone is treated fairly and respectfully.

To support Abel & Cole's commitment to inclusion and diversity, we ask that you remove all personal details from your CV. This includes removal of home address, D.O.B, and place of education.

Employment Details

• Employment Type: Full-Time
• Department / Functional Area: Marketing
• Experience: years
• Vacancy: 1
• Yearly Salary: 40 - 45