At a Glance
- Tasks: Lead innovative marketing strategies to drive customer growth and optimise performance.
- Company: Join Abel & Cole, a pioneer in organic and sustainable food delivery.
- Benefits: Enjoy flexible working, 33 days holiday, and discounts on products.
- Other info: Collaborative culture with opportunities for personal and professional development.
- Why this job: Make a real impact in a purpose-led brand while developing your skills.
- Qualifications: Experience in driving customer growth and expertise in marketing channels.
The predicted salary is between 55000 - 55000 £ per year.
About Us
Who we are?
Abel & Cole has pioneered organic, ethical and sustainable food delivery for over 30 years.
Doing things better is our bread and butter: from replacing single-use plastic bags with reusable delivery boxes, to finding alternatives to plastic long before it hit the headlines.
We are proud to be B Corp certified, recognising our commitment to putting people and planet before profit while continuing to challenge ourselves to do business in the most positive way possible.
We are a team of almost 600 people and believe our people make the difference.
We recognise, develop and promote from within, and trust people to bring ideas that help our entrepreneurial spirit thrive.
Want to see more?
Check us out at: www. abelandcole. co. uk (http://www. abelandcole. co. uk/), https://bcorporation. net/directory/abel-cole (https://bcorporation. net/directory/abel-cole), and Instagram (https://www. instagram. com/abelandcole/)
Role Summary
We are looking for a strategic and commercially minded Growth Marketing Lead to play a pivotal role in the next stage of Abel & Cole's growth.
This is an exciting opportunity for someone who thrives on finding new opportunities, testing bold ideas, and turning insight into action.
Leading a team of two channel specialists, you'll optimise some of our most important growth levers.
We are a team of 25 marketeers with a full inhouse creative team, so you'll see your work from end to end.
You'll partner with some agencies to help us strategize and execute our above the line plan.
From data and insight, concept, execute and deliver, you have full end to end responsibility.
If you love uncovering opportunities, balancing challenging the status quo versus having a tried and tested plan, and seeing your ideas deliver measurable results, this role offers the chance to make a real impact in a purpose-led brand.
Key Responsibilities & Objectives
- Leading new customer strategy across Direct Mail, Door Drop, PPC, Affiliate Marketing, Referrals, Website Conversion and Outbound Calling.
- Own performance reporting and (£3m) budget management, balancing commercial results with long-term growth opportunities.
- Team leadership and coaching of two channel specialists, helping them deliver their full potential while driving exceptional results.
- Lead a culture of testing, learning and optimisation, building the evidence and confidence needed to deliver ambitious customer acquisition targets.
- Turn data and insight into actionable recommendations, influencing and consulting stakeholders and securing alignment behind growth initiatives.
- A key member of our SEO project team, improving discoverability and helping more customers find Abel & Cole.
- Work closely with our inhouse designers, copywriters, analysts and digital specialists to deliver innovative campaigns and exceptional customer experiences.
Essential Skills and Experience
- Proven success driving new customer growth within a DTC or subscription-based business.
- Strong expertise across customer acquisition channels, particularly PPC, SEO and conversion rate optimisation.
- Experience partnering with Product and Digital teams to improve website performance and customer journeys.
- Excellent communication and influencing skills, able to bring stakeholders together around a clear plan.
- A collaborative leader who enjoys developing people, challenging thinking and creating high-performing teams.
- Commercially driven, with experience managing significant budgets and confidently reporting on ROI and P&L performance.
What we offer
- This is a full-time position working Monday to Friday, 37.5 hours per week.
- Our core working hours are 9.00am - 5.30pm, however, we offer flexibility.
- You will be based in our Puntey office but we have a hybrid working environment, with two days in the office required, on site, per week.
- 33 days inclusive of bank holidays (FTE)
- A free box of fruit and veg every week
- Up to 35% discount on A&C products
- Cycle to Work Scheme
- Contributory pension scheme
- Grant on team sports
- Up to £55,000 per annum (FTE), depending on experience
Abel & Cole promotes equal opportunities for all employees.
We want our employees to feel they can be themselves at work and develop their talents to the full.
Members of staff are expected to take personal responsibility for keeping our workplace free from discrimination, harassment, and bullying - a place where everyone is treated fairly and respectfully.
To support Abel & Cole's commitment to inclusion and diversity, we ask that you remove all personal details from your CV.
This includes removal of home address, D.
B and place of education.
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Growth Marketing Lead at Abel & Cole employer: Abel & Cole
Abel & Cole is an exceptional employer, offering a vibrant work culture that values collaboration, innovation, and personal growth. As a Senior Full-Stack Developer, you'll be part of a dynamic team in London, where you can enhance your skills across web and mobile technologies while contributing to meaningful projects that impact thousands of customers. With a commitment to sustainability and a supportive environment, Abel & Cole fosters a sense of belonging and encourages employees to take ownership of their work, making it a truly rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing Lead at Abel & Cole
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Abel & Cole and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Abel & Cole are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Abel & Cole on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Abel & Cole. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Growth Marketing Lead at Abel & Cole
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Abel & Cole. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Abel & Cole:Show us that you’ve done your homework! In your application, briefly mention what you admire about Abel & Cole’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Abel & Cole
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Abel & Cole will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Abel & Cole, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
