Senior Paid Social Strategist (Remote US)

Overview

Senior Paid Social Strategist (Remote US) role at Abe. This is part of a bold expansion within the Directive family: a specialized consultancy focused exclusively on social media advertising for B2B clients. The agency will offer a distinct identity within Directive, built to push the boundaries of social media marketing. The Senior Paid Social Strategist will work on LinkedIn advertising initiatives, helping clients reach, engage, and convert their target audiences. This role reports to the Associate Director and is a crucial part of the LinkedIn media team.

Responsibilities

• Oversee and lead a collection of Social Media accounts
• Serve as direct support to client contacts
• Weekly communication with vendors or operational partners to ensure alignment on tasks, quality, and improvements
• Build strategies for clients each quarter
• Create, maintain, and optimize budgets for paid media campaigns
• Provide fractional support for internal marketing in support of a boutique agency within Directive
• Deeply understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Responsible for personal productivity and utilization
• Work directly with the Associate Director to ensure internal and client goals are achieved
• Understand the value of programmatic campaigns
• Drive cross-sells, upsells and referrals via client relationships and professional network
• Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI
• Travel to visit clients approximately once per year, per client or as needed

What You Offer

• 4+ years experience working at a performance/digital marketing agency, with hands-on experience supporting B2B clients
• Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
• Understanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, ctv and more
• Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more
• Ability to delegate to junior team members to ensure joint success
• Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance
• Ability to drive results and measure via OCT
• Experience with audience segmentation by tier, job title etc.
• Proven and measurable success with mid-market or enterprise accounts
• Ability to translate and articulate strategy and tell stories with data
• Equal parts competitive and curious; you’re a true problem solver
• You live on the cutting edge of the industry, always looking for opportunities to grow and share
• Ability to organize, prioritize and manage multiple projects simultaneously
• You’re quality-obsessed and have not lost your soul for advertising
• Travel to visit clients approximately once per year, per client or as needed

What Success Looks Like

• You encompass our core values through every interaction; internally and externally
• Effectively manage approximately five mid-tier and enterprise accounts
• Meet and exceed department level KPIs, such as client growth and goal attainment. Your core KPIs will be client NSMs (North Star Metrics) and Client Satisfaction scores.
• Build client trust and relationships that create consistent renewals
• Cross-sell services that align with client goals and objectives
• Clearly communicate results with client point of contact and executives
• Exceptional decision making, as it relates to strategic direction for accounts

Benefits

• We have a set living wage at Directive; The annual base salary range for this position based in the United States is $85,000- $95,000 USD with potential for bonus eligibility. This salary range is an estimate, and the actual salary may vary based on Directive\’s compensation practices, job related skills, and depth of experience.
• Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
• Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents
• Benefits to Support the Whole Person:
• Mental – Access to certified therapists through Spring Health, membership to Headspace
• Physical – Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care
• Time Off – Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 – January 1), Paid Parental Leave
• Financial – Traditional and Roth 401(k) with a 3% company match
• Bonus – Annual bonus based on tenure, which scales in total amount over time

Work Environment Requirements

As a remote-first company, you’ll be able to work from anywhere in the US, with the option to enjoy our offices in Irvine, California. Global opportunities may be available where we have established operations, including Canada, the UK, and Australia; if applicable, you must have established and current work authorization and reside in that country.

This role can operate 100% virtually from your home office. We primarily collaborate through Zoom and Slack. You will need a laptop computer (PC or Mac), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.

Reasonable accommodations may be provided to enable qualified individuals to perform essential job duties. If you require accommodations in applying or interviewing, please contact careers@directiveconsulting.com.

Additional Information

At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Advertising Services

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