Senior LinkedIn Strategist (Remote US)

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Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. This role reports to the Associate Director and is a crucial part of the social media team. This is an on-the-ground opportunity in a fast-growing specialty agency.

Roles & Responsibilities

• Oversee and lead a collection of Social Media accounts
• Serve as direct support to client contacts
• Weekly communication with vendors or operational partners to ensure alignment on tasks, quality, and improvements
• Build strategies for clients each quarter
• Create, maintain, and optimize budgets for paid media campaigns
• Provide fractional support for internal marketing in support of a boutique agency within Directive
• Understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Responsible for personal productivity and utilization
• Work with the Associate Director to ensure internal and client goals are achieved
• Understand the value of Programmatic campaigns
• Drive cross-sells, upsells and referrals via client relationships
• Execute and optimize LinkedIn advertising campaigns including ad copywriting, TAM development, and targeting to maximize ROI

What You Offer

• 4+ years experience at a performance/digital marketing agency, with hands-on experience supporting B2B clients
• Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
• Understanding of LinkedIn Ad Units such as conversation ads, document ads, CTV and more
• Proficiency with advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense
• Ability to delegate to junior team members to ensure joint success
• Strong understanding of paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel for data-driven decisions
• Ability to drive results and measure via OCT
• Experience with audience segmentation by tier, job title, etc.
• Proven success with mid-market or enterprise accounts
• Ability to translate and articulate strategy and tell stories with data
• Competitive and curious problem solver
• Constant learner, staying on the cutting edge of the industry
• Ability to organize, prioritize, and manage multiple projects concurrently
• Quality-focused with passion for advertising
• Travel to visit clients approximately once per year, per client or as needed

What Success Looks Like

• Demonstrate Abe’s core values in every interaction
• Effectively manage approximately five mid-tier and enterprise accounts
• Meet and exceed department KPIs, including client growth and satisfaction
• Build client trust and renewals; cross-sell services aligned with client goals
• Clearly communicate results with client contacts and executives
• Make exceptional decisions shaping strategic direction for accounts

Benefits

• Salary range: $85,000 – $95,000 USD with potential for bonus eligibility (based in the United States; exact salary may vary)
• Medical, dental, vision plans; disability, and life insurance for you and your family
• Employer-paid plan for you and partial employer contribution for dependents
• Mental health benefits: Spring Health, Headspace; physical health: Omada, fertility support, virtual workouts, One Medical
• Unlimited PTO (2-week minimum), paid holidays, Your Birthday Off, End of Year Recharge, Paid Parental Leave
• Traditional and Roth 401(k) with a 3% company match
• Annual bonus based on tenure

Work Environment Requirements

As a remote-first company, you can work from anywhere in the US, with optional offices in Irvine, CA. Global opportunities may be available where we have established offices. You must have work authorization for the location and reside there permanently.

This role is remote-first and primarily uses Zoom and Slack. You will need a laptop (PC or Mac), stable internet, and a professional background. Reasonable accommodations may be provided for qualified individuals with disabilities during the application process.

For accommodations in completing the application or participating in the process, please contact careers@directiveconsulting.com.

Additional Information

At Abe, People First is a core value. We are committed to a diverse and inclusive culture. All qualified applicants will receive consideration without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Business Development and Sales

Industries

• Advertising Services

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