Senior Paid Social Strategist (Remote US) - Future Opening in London

Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Then you may be the Senior Social Media Strategist of our dreams!

Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. We have experienced significant growth over the last few years and have stayed true to our culture, the best idea wins. We’re future‐focused and are looking for the right Senior Strategist with a growth mindset to join our evolving team.

We use Customer Generation, a marketing methodology developed by us which focuses on SQLs and customers instead of traditional metrics like MQLs. This role reports to the Associate Director and is a crucial part of the social media team, offering a unique opportunity to be on the ground floor of a fast‐growing specialty agency.

Roles & Responsibilities

• Oversee and lead a collection of Social Media accounts
• Serve as direct support to client contacts
• Weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and improvement opportunities
• Build strategies for clients each quarter
• Create, maintain, and optimize budgets for paid media campaigns
• Provide fractional support for internal marketing in support of a boutique agency within Directive
• Deeply understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Responsible for personal productivity and utilization
• Work directly with Associate Director to ensure internal and client goals are being achieved
• Understand the value of Programmatic campaigns
• Drive cross‐sells, upsells and referrals via client relationships and professional network
• Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI

What You Offer

• 4+ years experience working at a performance/digital marketing agency, with hands‐on experience supporting B2B clients
• Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
• Understanding of different ad units within the LinkedIn platform such as conversation ads, document ads, CTV and more
• Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, ZoomInfo, 6Sense, and more
• Ability to delegate to junior team members to ensure joint success
• Strong understanding of paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data‐driven decisions and optimize campaign performance
• Ability to drive results and measure via OCT
• Experience with audience segmentation by tier, job title etc.
• Proven and measurable success with mid‐market or enterprise accounts
• Ability to translate and articulate strategy and tell stories with data
• Equal parts competitive and curious; a true problem solver
• Live on the cutting edge of the industry, always looking for opportunities to grow and share
• Ability to organize, prioritize and manage multiple projects simultaneously
• Quality‐obsessed and not lost in advertising glory
• Travel to visit clients approximately once per year, per client or as needed

What Success Looks Like

• Encompass core values through every interaction; internally and externally
• Effectively manage approximately five mid‐tier and enterprise accounts
• Meet and exceed department‐level KPIs, such as client growth and goal attainment. Core KPIs include client NSMs (North Star Metrics) and Client Satisfaction scores.
• Build client trust and relationships that create consistent renewals
• Cross‐sell services that align with client goals and objectives
• Clearly communicate results with client point of contact and executives
• Exceptional decision making, as it relates to strategic direction for accounts

Benefits

• Living wage at Abe; annual base salary range for this U.S. position is $85,000‐$95,000 USD (estimate; may vary based on compensation practices, job‐related skills, and depth of experience).
• Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle, including a 100% employer‐paid plan for you and a 50% employer contribution for dependents.
• Mental – Access to certified therapists through Spring Health, membership to Headspace.
• Physical – Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care.
• Time Off – Unlimited PTO (2‐week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24‐January 1), Paid Parental Leave.
• Financial – Traditional and Roth 401(k) with a 3% company match.
• Bonus – Annual bonus based on tenure, which scales in total amount over time.

Work Environment Requirements

As a remote‐first company, you'll have the ability to work from anywhere in the U.S., with the option to enjoy our state‐of‐the‐art offices in Irvine, California. For some positions, global opportunities are available where we have established businesses, including Canada, the U.K., and Australia. For global locations, you must have established and current work authorization and permanently reside in that country. This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with colleagues through virtual meetings (Zoom) and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, and must have reliable internet access and a professional background.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. If you require reasonable accommodations in completing this application, interviewing, completing any pre‐employment testing, or otherwise participating in the employee selection process, direct your inquiries to careers@directiveconsulting.com.

Additional Information

At Abe, one of our core values is People First. We're committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Seniority level: Mid‐Senior level

Employment type: Full‐time

Job function: Marketing and Sales

Industries: Advertising Services