LinkedIn Strategist (Remote US) - Future Opening in London

Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Then you may be the Senior Social Media Strategist of our dreams! Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. If you're ready to be part of something bold and transformational, this is the role for you!

We have experienced significant growth over the last few years and have stayed true to our culture – the best idea wins. We're future-focused and are looking for the right Senior Strategist with a growth mindset to join our evolving team! We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. This role reports to the Associate Director and is a crucial part of the social media team. This role has a unique opportunity to be on the ground floor of a fast-growing specialty agency.

Role & Responsibilities

• Oversee and lead a collection of Social Media accounts
• Serve as direct support to client contacts
• Weekly communication with vendors or operational partners to ensure alignment
• Build strategies for clients each quarter
• Create, maintain, and optimize budgets for paid media campaigns
• Deeply understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Responsible for personal productivity and utilization
• Work directly with Associate Director to achieve internal and client goals
• Understand the value of Programmatic campaigns
• Drive cross‐sells, upsells and referrals via client relationships and professional network
• Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI

What You Offer

• 2+ years experience working at a performance/digital marketing agency, with hands‐on experience supporting B2B clients
• Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
• Understanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, CTV and more
• Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, ZoomInfo, 6Sense and more
• Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel or other analytics platforms to make data‐driven decisions and optimize performance
• Ability to drive results and measure via OCT
• Experience with audience segmentation by tier, job title etc.
• Proven and measurable success with mid‐market or enterprise accounts
• Ability to translate and articulate strategy and tell stories with data
• Equal parts competitive and curious; a true problem solver
• Live on the cutting edge of the industry, always looking for opportunities to grow and share
• Ability to organize, prioritize and manage multiple projects simultaneously
• Quality‐obsessed and has not lost the soul for advertising
• Travel to visit clients approximately once per year, per client or as needed

What Success Looks Like

• Encompass core values through every interaction, internally and externally
• Effectively manage approximately five mid‐tier and enterprise accounts
• Meet and exceed department level KPIs, such as client growth and goal attainment. Core KPIs: client NSMs and Client Satisfaction scores
• Build client trust and relationships that create consistent renewals
• Cross‐sell services aligning with client goals and objectives
• Clearly communicate results with client point of contact and executives
• Exceptional decision making, as it relates to strategic direction for accounts

Benefits

• Set living wage; annual base salary range $70,000–$80,000 USD for US based.
• Medical, dental, vision plans, disability, and life insurance coverage for you and your family. Includes 100% employer‐paid plan for you and 50% employer contribution for dependents.
• Mental – access to certified therapists via Spring Health, membership to Headspace
• Physical – physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care
• Time Off – unlimited PTO (2‐week minimum), paid company holidays, birthday off, end‐of‐year recharge (closed Dec 24 – Jan 1), paid parental leave
• Financial – Traditional and Roth 401(k) with a 3% company match
• Bonus – annual bonus based on tenure, scaling in total amount over time

Work Environment Requirements

As a remote‐first company, you'll have the ability to work from anywhere in the US, with the option to enjoy our state‐of‐the‐art offices in Irvine, California. For some positions, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country. This role operates 100% virtually from your home office. We collaborate mainly through virtual meetings (Zoom) and Slack. You will be required to operate a laptop computer (PC or Mac) and other office productivity tools as necessary. Due to the nature of this role, you must remain stationary for extended periods, interpret written and/or verbal communication, have reliable internet access, and a professional background.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. If you require reasonable accommodations in completing this application, interviewing, completing any pre‐employment testing, or otherwise participating in the employee selection process, direct your inquiries to careers@directiveconsulting.com.

Equal Opportunity Employment

At Abe, one of our core values is People First. We're committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Seniority Level: Mid‐Senior level

Employment Type: Full‐time

Job Function: Business Development and Sales

Industries: Advertising Services