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- Tasks: Lead social media accounts and create custom strategies for B2B clients on LinkedIn.
- Company: Join Abe Agency, a bold new consultancy focused on innovative social media advertising.
- Benefits: Enjoy unlimited PTO, mental health support, and a competitive salary with bonuses.
- Why this job: Be part of a fast-growing agency that values creativity and collaboration in a remote-first environment.
- Qualifications: 2+ years in digital marketing with expertise in LinkedIn Ads and campaign optimisation.
- Other info: Work remotely from anywhere in the US and enjoy a culture that prioritises people.
The predicted salary is between 42000 - 70000 £ per year.
Account Strategist, LinkedIn Advertising (Remote US)
6 days ago Be among the first 25 applicants
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Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Then you may be the LinkedIn Strategist of our dreams!
We’re excited to announce a bold new expansion within the Directive family: the launch of Abe Agency, a specialized consultancy focused exclusively on social media advertising. This new venture will offer a distinct identity within our established brand, built to push the boundaries of social media marketing for B2B clients. This agency will be a hub for innovative strategies, helping clients leverage the full power of LinkedIn to reach, engage, and convert their target audiences. If you\’re ready to be part of something bold and transformational, this is the role for you!
We have experienced significant growth over the last few years and have stayed true to our culture, the best idea wins. We’re future-focused and are looking for the right Strategist with a growth mindset to join our evolving team!
We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. This role reports to the Associate Director and is a crucial part of the LinkedIn media team. This role has a unique opportunity to be on the ground floor of a fast-growing specialty agency. Directive has a proven playbook of GTM product success, with the successful launch of our Start-Up division, the fastest growing department in Directive’s history. We’re applying that same success to this new venture and we want you to be a part of it!
The Account Strategist, LinkedIn Advertising works directly with our mid-market and enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. In this role, you will gain experience creating high-performing LinkedIn strategies for B2B businesses.
Roles & Responsibilities
- Oversee and lead a collection of Social Media accounts
- Serve as direct support to client contacts
- Weekly communication with any vendors or operational partners to ensure we\’re aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic
- Build strategies for clients each quarter
- Have the ability to create, maintain, and optimize budgets for paid media campaigns
- Deeply understand client positioning and unique value propositions
- Confirm lead routing is accurate within a CRM
- Responsible for personal productivity and utilization
- Work directly with Associate Director to ensure internal and client goals are being achieved
- Understand the value of Programmatic campaigns
- Drive cross-sells, upsells and referrals via client relationships and professional network
- Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI
What You Offer
- 2+ years experience working at a performance/digital marketing agency, with hands-on experience supporting B2B clients
- Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
- Understanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, ctv and more
- Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more
- Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
- Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance
- Ability to drive results and measure via OCT
- Experience with audience segmentation by tier, job title etc.
- Proven and measurable success with mid-market or enterprise accounts
- Ability to translate and articulate strategy and tell stories with data
- Equal parts competitive and curious; you’re a true problem solver
- You live on the cutting edge of the industry, always looking for opportunities to grow and share
- Ability to organize, prioritize and manage multiple projects simultaneously
- You’re quality-obsessed and have not lost your soul for advertising
- Travel to visit clients approximately once per year, per client or as needed
What Success Looks Like
- You encompass our core values through every interaction; internally and externally
- Effectively manage approximately five mid-tier and enterprise accounts
- Meet and exceed department level KPIs, such as client growth and goal attainment. Your core KPIs will be client NSMs (North Star Metrics) and Client Satisfaction scores
- Build client trust and relationships that create consistent renewals
- Cross-sell services that align with client goals and objectives
- Clearly communicate results with client point of contact and executives
- Exceptional decision making, as it relates to strategic direction for accounts
Benefits
- We have a set living wage at Directive; The annual base salary range for this position based in the United States is $70,000- $80,000 USD with potential for bonus eligibility. This salary range is an estimate, and the actual salary may vary based on Directive\’s compensation practices, job related skills, and depth of experience.
- Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
- Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents
- Mental – Access to certified therapists through Spring Health, membership to Headspace
- Physical – Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care
- Time Off – Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 – January 1), Paid Parental Leave
- Financial – Traditional and Roth 401(k) with a 3% company match
- Bonus – Annual bonus based on tenure, which scales in total amount over time
Work Environment Requirements
As a remote-first company, you’ll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country.
This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.
To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.
If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to careers@directiveconsulting.com.
Additional Information
At Abe, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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Referrals increase your chances of interviewing at Abe by 2x
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Account Strategist, LinkedIn Advertising (Remote US) employer: ABE
Contact Detail:
ABE Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Account Strategist, LinkedIn Advertising (Remote US)
✨Tip Number 1
Familiarise yourself with LinkedIn's advertising tools and features. Understanding the different ad units, such as conversation ads and document ads, will give you an edge in discussions during interviews.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to optimise campaigns in the past. Be ready to discuss specific metrics and results that demonstrate your impact on previous clients.
✨Tip Number 3
Network with professionals in the B2B marketing space, especially those who have experience with LinkedIn advertising. Engaging in relevant online communities can provide insights and potentially lead to referrals.
✨Tip Number 4
Prepare to discuss your approach to client relationships and how you build trust. Highlight any experiences where you've successfully managed multiple accounts or collaborated with teams to achieve client goals.
We think you need these skills to ace Account Strategist, LinkedIn Advertising (Remote US)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing and social media advertising, particularly with LinkedIn Ads. Use specific metrics to demonstrate your success with B2B clients.
Craft a Compelling Cover Letter: In your cover letter, express your passion for social media advertising and how your skills align with the role. Mention your understanding of the Customer Generation methodology and how you can contribute to the agency's growth.
Showcase Relevant Skills: Emphasise your expertise in using advertising platforms like LinkedIn Campaign Manager and your ability to analyse campaign performance data. Highlight any experience with audience segmentation and budget management.
Demonstrate Cultural Fit: Research Abe Agency's core values and incorporate them into your application. Show that you are a team player who thrives in a collaborative environment and is committed to continuous learning and improvement.
How to prepare for a job interview at ABE
✨Show Your Passion for Social Media Advertising
Make sure to express your enthusiasm for social media advertising during the interview. Share specific examples of campaigns you've worked on, particularly on LinkedIn, and how they achieved success. This will demonstrate your genuine interest in the role and the industry.
✨Understand the Company's Unique Approach
Familiarise yourself with Directive's Customer Generation methodology and how it differs from traditional metrics. Be prepared to discuss how you can apply this approach to help clients achieve their goals, showcasing your understanding of their innovative strategies.
✨Prepare Data-Driven Insights
Since the role involves analysing campaign performance, come equipped with data-driven insights from your previous experiences. Discuss how you've used tools like Google Analytics or LinkedIn Campaign Manager to optimise campaigns and drive results, highlighting your analytical skills.
✨Demonstrate Your Problem-Solving Skills
The ideal candidate is described as competitive and curious. Prepare to share examples of challenges you've faced in past roles and how you approached solving them. This will illustrate your problem-solving abilities and your fit within a growth-focused team.
