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- Tasks: Analyse web traffic and optimise digital campaigns to drive insights and inform strategies.
- Company: Abcam is a leading life sciences company dedicated to accelerating scientific breakthroughs.
- Benefits: Enjoy a collaborative work environment with opportunities for professional growth and impactful projects.
- Why this job: Join a dynamic team making real-world impacts in science and technology through data-driven decisions.
- Qualifications: 5+ years in web/marketing analytics with strong skills in Google Analytics and digital marketing channels.
- Other info: This role is based in Cambridge, UK, and offers a chance to work on innovative projects.
The predicted salary is between 36000 - 60000 £ per year.
For over 25 years, Abcam has been providing tools the scientific community needs to enable faster breakthroughs in critical areas like cancer, neurological disorders, infectious diseases, and metabolic disorders. We believe that to continue making progress, we need to work together, each bringing our own unique perspectives to make an impact on the world. This community needs people like you: dedicated, agile and above all audacious so we can truly drive science forward.
The Senior Web Analyst is responsible for providing a deep understanding of web analytics, marketing performance, and business strategy. The ideal candidate will play a pivotal role in driving insights, optimising digital campaigns, and informing strategic decisions through data analysis. This position reports to the Director, Performance Marketing and will be on-site in Cambridge, UK.
In this role, you will have the opportunity to:
- Data Analysis and Insights: Analyse web traffic, digital campaign performance, and user behaviour using tools like Google Analytics, Adobe Analytics, and other platforms to provide actionable insights.
- Marketing Performance Optimisation: Collaborate with marketing teams to optimise ROI by assessing campaign performance and identifying growth opportunities across channels like SEO, SEM, email, and social media. Lead A/B testing initiatives to evaluate marketing strategies.
- Dashboard Development: Design and maintain dashboards and reporting tools to track KPIs, campaign metrics, and website performance for stakeholders.
- Cross-functional Collaboration: Work with marketing, product, and development teams to align analytics strategies with broader business goals and ensure data integrity across all platforms.
- Stakeholder Engagement: Effectively communicate SEO strategy, performance insights, and project progress to senior stakeholders, ensuring alignment with broader business goals and gaining buy-in for key initiatives.
The essential requirements of the job include:
- 5+ years of experience in Web/Marketing analytics with a proven track record of driving growth in traffic and ROI, preferably in a fast-growing large catalogue.
- Analytical Expertise: Strong proficiency in web analytics tools (e.g., Google Analytics (GA4), Adobe Analytics) and data visualization tools (e.g., Tableau, Power BI).
- Marketing Knowledge: In-depth understanding of digital marketing channels, including PPC, SEO, social media, email campaigns, and conversion rate optimization.
- Technical Proficiency: Familiarity with tag management systems (e.g., Google Tag Manager), SQL, and Python or R for advanced data analysis is highly preferred.
- Problem-solving and Communication: Exceptional ability to interpret complex data, present insights clearly to non-technical stakeholders, and recommend data-driven solutions.
Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.
At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
Senior Web Analyst employer: Abcam
Contact Detail:
Abcam Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Web Analyst
✨Tip Number 1
Familiarise yourself with the specific web analytics tools mentioned in the job description, such as Google Analytics and Adobe Analytics. Having hands-on experience or certifications in these tools can set you apart from other candidates.
✨Tip Number 2
Showcase your ability to drive growth through data analysis by preparing case studies or examples of past projects where your insights led to significant improvements in marketing performance. This will demonstrate your practical experience and analytical expertise.
✨Tip Number 3
Network with professionals in the life sciences and digital marketing sectors. Engaging with industry-specific groups on platforms like LinkedIn can help you gain insights into the company culture at Abcam and potentially connect you with current employees.
✨Tip Number 4
Prepare to discuss how you would approach cross-functional collaboration. Think of examples where you've successfully worked with different teams to align analytics strategies with business goals, as this is a key aspect of the role.
We think you need these skills to ace Senior Web Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in web analytics and digital marketing. Focus on specific achievements, such as driving growth in traffic or ROI, and mention the tools you've used like Google Analytics or Adobe Analytics.
Craft a Compelling Cover Letter: In your cover letter, express your passion for data analysis and how it can drive business strategy. Mention your understanding of Abcam's mission and how your skills align with their goals, particularly in optimising digital campaigns.
Showcase Analytical Skills: Provide examples of past projects where you successfully analysed data to inform marketing strategies. Highlight your proficiency in tools like Tableau or Power BI, and any experience with A/B testing initiatives.
Prepare for Technical Questions: Be ready to discuss your technical skills in SQL, Python, or R during the interview process. Prepare to explain how you've used these skills in previous roles to solve complex problems or improve campaign performance.
How to prepare for a job interview at Abcam
✨Showcase Your Analytical Skills
As a Senior Web Analyst, your ability to analyse data is crucial. Be prepared to discuss specific examples of how you've used tools like Google Analytics or Adobe Analytics to drive insights and optimise campaigns. Highlight any successful projects where your analysis led to measurable improvements.
✨Understand the Marketing Landscape
Familiarise yourself with various digital marketing channels such as SEO, PPC, and social media. During the interview, demonstrate your knowledge of how these channels work together and how you can leverage them to enhance marketing performance. This will show that you can contribute to the broader marketing strategy.
✨Prepare for Technical Questions
Given the technical requirements of the role, be ready to answer questions about SQL, Python, or R. You might be asked to solve a problem or interpret a dataset on the spot, so brush up on your technical skills and be ready to showcase your proficiency.
✨Communicate Clearly and Effectively
You'll need to present complex data insights to non-technical stakeholders. Practice explaining your past projects in simple terms, focusing on the impact of your findings. This will demonstrate your communication skills and your ability to engage with diverse teams.
