At a Glance
- Tasks: Lead marketing strategies for ABBYY's FineReader, targeting developers and enhancing visibility.
- Company: Join ABBYY, a leader in AI and document processing with a focus on innovation.
- Benefits: Enjoy hybrid work, private health insurance, pension contributions, and volunteering time off.
- Other info: Diverse workplace valuing unique perspectives and offering excellent career growth.
- Why this job: Make an impact in the developer ecosystem while working with cutting-edge technology.
- Qualifications: 5-8 years in Product or Developer Marketing with strong technical literacy required.
The predicted salary is between 60000 - 75000 £ per year.
We are hiring a Product Marketing Manager focused on the Developer Ecosystem to lead positioning, messaging, and go-to-market strategy for FineReader Product Line, ABBYY’s Document Parser and SDK. This role is responsible for making ABBYY top‑of‑mind within the developer ecosystem, with Fine Reader as the primary growth vehicle. Focus is developer visibility, technical credibility, ecosystem presence, and long-term category influence.
Job Responsibilities:
- Own core messaging and positioning for FineReader Product Line, tailored to technical buyers, architects, and developers.
- Translate technical capabilities into compelling value narratives without oversimplification.
- Define differentiation versus competing Document Parsers / SDKs and open‑source alternatives.
- Maintain up‑to‑date battlecards and competitive briefs relevant to developer decision‑making in unison with Competitive Intelligence.
- Develop and execute a strategy to increase awareness and credibility within developer communities.
- Partner with Engineering to identify priority channels (GitHub, Stack Overflow, technical blogs, conferences).
- Define a presence strategy for technical events and developer‑focused conferences.
- Ensure FineReader is visible in relevant ecosystem conversations (AI SDKs, OCR, IDP, Document Parsers, document processing pipelines).
- Drive creation of developer‑oriented content including technical blogs, solution briefs, use‑case deep dives, benchmarks, and architecture guidance.
- Collaborate with Engineering and Product Management to ensure documentation aligns with market positioning and is easy to navigate.
- Ensure messaging consistency across documentation portals, landing pages, and code repositories.
- Partner with Growth Marketing to design campaigns targeting developers and technical decision‑makers.
- Define ICP segmentation for Parser and SDK buyers (ISVs, enterprise development teams, system integrators).
- Support pricing and packaging clarity for consumption models.
- Align messaging with broader ABBYY Document AI and Process AI narratives without diluting technical precision.
- Gather structured feedback from developers, partners, and technical customers.
- Monitor competitor releases and roadmap evolution.
- Feed ecosystem insights back into Product to influence roadmap priorities.
Job Requirements:
- 5–8 years of experience in Product Marketing, Developer Marketing, or Technical Marketing within B2B SaaS or Enterprise AI.
- Strong technical literacy (APIs, SDKs, cloud environments, developer workflows).
- Ability to communicate effectively with both engineers and commercial stakeholders.
- Experience with marketing APIs, SDKs, or developer platforms is highly preferred.
- Demonstrated ability to operate in fast‑moving, technical environments.
- Clear writing skills and structured thinking.
Benefits:
- Hybrid or remote work options.
- Private health insurance.
- Private pension contributions (up to 5% employees and 4% employers).
- Volunteering time off: 2 days per year.
ABBYY is an Equal Employment Opportunity employer that values the strength that diversity brings to the workplace.
Product Marketing Manager – Developer Ecosystem employer: ABBYY
ABBYY is an exceptional employer that fosters a dynamic and inclusive work culture, particularly for the Product Marketing Manager role in London. With a strong emphasis on employee growth, ABBYY offers hybrid work options, private health insurance, and generous pension contributions, alongside unique benefits like volunteering time off. This environment not only encourages collaboration with technical teams but also empowers employees to make a significant impact within the developer ecosystem.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager – Developer Ecosystem
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for ABBYY and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like ABBYY are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with ABBYY on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at ABBYY. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Manager – Developer Ecosystem
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit ABBYY. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of ABBYY:Show us that you’ve done your homework! In your application, briefly mention what you admire about ABBYY’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at ABBYY
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at ABBYY will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At ABBYY, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
