At a Glance
- Tasks: Lead marketing strategies for ABBYY's FineReader, targeting developers and technical buyers.
- Company: Join ABBYY, a leader in AI and document processing solutions.
- Benefits: Enjoy hybrid work, private health insurance, pension contributions, and volunteering time off.
- Other info: Diverse workplace with opportunities for growth and influence in the tech community.
- Why this job: Make an impact in the developer ecosystem with innovative products and strategies.
- Qualifications: 5-8 years in Product Marketing with strong technical literacy and communication skills.
The predicted salary is between 60000 - 75000 £ per year.
Location: London, United Kingdom (Hybrid)
We are hiring a Product Marketing Manager focused on the Developer Ecosystem to lead positioning, messaging, and go-to-market strategy for FineReader Product Line, ABBYY’s Document Parser and SDK. This role is responsible for making ABBYY top‑of‑mind within the developer ecosystem, with Fine Reader as the primary growth vehicle. Focus is developer visibility, technical credibility, ecosystem presence, and long-term category influence.
Job Responsibilities:
- Own core messaging and positioning for FineReader Product Line, tailored to technical buyers, architects, and developers.
- Translate technical capabilities into compelling value narratives without oversimplification.
- Define differentiation versus competing Document Parsers / SDKs and open‑source alternatives.
- Maintain up‑to‑date battlecards and competitive briefs relevant to developer decision‑making in unison with Competitive Intelligence.
- Develop and execute a strategy to increase awareness and credibility within developer communities.
- Partner with Engineering to identify priority channels (GitHub, Stack Overflow, technical blogs, conferences).
- Define a presence strategy for technical events and developer‑focused conferences.
- Ensure FineReader is visible in relevant ecosystem conversations (AI SDKs, OCR, IDP, Document Parsers, document processing pipelines).
- Drive creation of developer‑oriented content including technical blogs, solution briefs, use‑case deep dives, benchmarks, and architecture guidance.
- Collaborate with Engineering and Product Management to ensure documentation aligns with market positioning and is easy to navigate.
- Ensure messaging consistency across documentation portals, landing pages, and code repositories.
- Partner with Growth Marketing to design campaigns targeting developers and technical decision‑makers.
- Define ICP segmentation for Parser and SDK buyers (ISVs, enterprise development teams, system integrators).
- Support pricing and packaging clarity for consumption models.
- Align messaging with broader ABBYY Document AI and Process AI narratives without diluting technical precision.
- Gather structured feedback from developers, partners, and technical customers.
- Monitor competitor releases and roadmap evolution.
- Feed ecosystem insights back into Product to influence roadmap priorities.
Job Requirements:
- 5–8 years of experience in Product Marketing, Developer Marketing, or Technical Marketing within B2B SaaS or Enterprise AI.
- Strong technical literacy (APIs, SDKs, cloud environments, developer workflows).
- Ability to communicate effectively with both engineers and commercial stakeholders.
- Experience with marketing APIs, SDKs, or developer platforms is highly preferred.
- Demonstrated ability to operate in fast‑moving, technical environments.
- Clear writing skills and structured thinking.
Benefits:
- Hybrid or remote work options.
- Private health insurance.
- Private pension contributions (up to 5% employees and 4% employers).
- Volunteering time off: 2 days per year.
ABBYY is an Equal Employment Opportunity employer that values the strength that diversity brings to the workplace.
Product Marketing Manager Developer Ecosystem in London employer: ABBYY
ABBYY is an exceptional employer located in the vibrant city of London, offering a dynamic work culture that fosters innovation and collaboration. Employees benefit from comprehensive growth opportunities, including professional development and the chance to work on cutting-edge AI technologies. With a strong emphasis on community engagement and a commitment to employee well-being, ABBYY stands out as a rewarding place for those looking to make a meaningful impact in the tech industry.
