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- Tasks: Lead multi-channel communications and engage with patient organisations to enhance AbbVie's brand reputation.
- Company: AbbVie is dedicated to innovative medicines that tackle serious health issues and improve lives.
- Benefits: Enjoy hybrid working, a supportive environment, and access to assistive technologies.
- Why this job: Make a real impact on patient access while collaborating with diverse stakeholders in healthcare.
- Qualifications: Experience in pharmaceutical communications and strong digital expertise are essential.
- Other info: AbbVie promotes an inclusive culture with accessible workspaces and prioritises employee well-being.
The predicted salary is between 42000 - 84000 £ per year.
Senior Brand Communications & Patient Relations Manager – NEW
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Senior Brand Communications & Patient Relations Manager – NEW
Join to apply for the Senior Brand Communications & Patient Relations Manager – NEW role at AbbVie
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Company Description
AbbVie\’s mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people\’s lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.
Company Description
AbbVie\’s mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people\’s lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.
Job Description
NEW Senior Brand Communications & Patient Relations Manager
- Based at our Maidenhead offices (hybrid working 3 days office, 2 days flexible)
- Reporting to Head of Brand Communications and Patient Relations
Job Overview
As a Senior Brand Communications and Patient Relations Manager, you will have experience of managing multi-channel communications programmes, a strong understanding of the UK media environment and the NHS and knows how to strategically and compliantly engage with patient organisations. This person will lead, shape and execute multi-stakeholder strategies in full alignment with AbbVie’s business priorities with a focus on supporting patient access to medicines and building AbbVie’s external profile in key therapeutic areas.
Key Responsibilities
- Build positive brand and therapy area awareness to enhance the reputation of AbbVie in the UK
- Identify opportunities to proactively place/pitch media stories for key brands/therapy areas to positively impact the perception of the brand or raise awareness of particular diseases (within the parameters of the ABPI Code of Practice)
- Ensure robust KPI/metric setting and evaluation of all communications activities
- Act as the digital champion within the BCPR team, generating excitement to try new ideas and challenge what we have done previously
- Be the main point of contact for the patient organisations that are aligned to your therapy areas
- Work with the Global and Europe Public Affairs leads to co-create external engagement strategies and collaborate on key above country initiatives
- Manage and expand AbbVie’s reputation with a diverse range of stakeholders (journalists, patients, patient organisations and healthcare professionals) alongside functional colleagues and ensure these relationships allow for robust and transparent dialogue
- Efficiently manage any external agencies or vendors, ensuring good budget management and identifying opportunities to maximise AbbVie’s resources further
- Successfully work in a matrix operational structure, alongside Marketing, Market Access, Medical, External Affairs and other functions, including members of the in-field team, building consensus on BCPR activities and contribute beyond the function to enhance AbbVie’s business priorities
Qualifications
Experience
- Previous experience of working in a similar in-house pharmaceutical or healthcare communications agency role with some in-house experience essential
- Strong digital expertise is also essential
- Experience of developing and leading patient relations and integrated communications strategies
- Demonstrated success in the implementation of multi-channel communication campaigns and external stakeholder engagement, especially patient organisations and journalists
- Consumer healthcare experience desirable
Competencies
- Consolidated communications programming and media relations expertise
- Knowledge of the UK healthcare system, including the National Health Service, Department of Health, National Institute for Health and Care Excellence (NICE) and Scottish Medicines Consortium (SMC)
- Proven track record of establishing and maintaining relationships with patient organisations, patient communities and healthcare journalists
- Competencies in managing integrated multi-stakeholder and multi-channel programmes
- Excellent communication skills (verbal, written and presentation) to develop and convey strategies and communications plans succinctly and in a compelling manner to ensure buy-in from the brand teams
- Strong decision-making and leadership skills when dealing with any issues, ensuring they are handled in a timely and sensitive manner
- Drive, enthusiasm and the ability to manage uncertainty whilst challenging strategy
- Ability to inspire confidence and influence senior leadership and external stakeholders
- Excellent understanding of the ABPI Code of Practice in the key areas of relevance to this role to ensure the highest compliance standards
Additional Information
AbbVie\’s UK offices in Maidenhead prioritize accessibility and employee well-being, creating a welcoming environment for everyone. The office includes a large car park for easy access, as well as step-free entry, accessible restrooms, and elevators to accommodate individuals with mobility challenges.
The workspace features assistive technologies and adaptable workstations, fostering an inclusive culture. Additionally, there is a dedicated quiet zone for those who prefer to work without distraction. This area maximizes natural light and is strategically positioned for easy access with minimal noise disturbances. If you need specific information or have questions about accessibility arrangements, please let us know during the process.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only – to learn more, visit & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
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Mid-Senior level
Employment type
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Employment type
Full-time
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Job function
Marketing and Sales
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Industries
Pharmaceutical Manufacturing and Biotechnology Research
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Senior Brand Communications & Patient Relations Manager - NEW employer: AbbVie
Contact Detail:
AbbVie Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Communications & Patient Relations Manager - NEW
✨Tip Number 1
Familiarise yourself with AbbVie's mission and values. Understanding their focus on innovative medicines and patient care will help you align your communication strategies with their goals, making you a more attractive candidate.
✨Tip Number 2
Network with professionals in the pharmaceutical and healthcare communications sectors. Engaging with individuals who have experience in similar roles can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Stay updated on current trends in the UK media environment and NHS policies. This knowledge will enable you to discuss relevant topics during interviews and demonstrate your expertise in managing multi-channel communications.
✨Tip Number 4
Prepare examples of successful multi-stakeholder strategies you've implemented in the past. Being able to showcase your experience in engaging with patient organisations and journalists will set you apart from other candidates.
We think you need these skills to ace Senior Brand Communications & Patient Relations Manager - NEW
Some tips for your application 🫡
Understand the Role: Before applying, make sure you thoroughly understand the responsibilities and qualifications for the Senior Brand Communications & Patient Relations Manager position. Tailor your application to highlight relevant experience in managing multi-channel communications and engaging with patient organisations.
Craft a Compelling CV: Your CV should clearly showcase your experience in pharmaceutical or healthcare communications. Emphasise your digital expertise and any successful multi-channel campaigns you've led. Use quantifiable achievements to demonstrate your impact in previous roles.
Write a Strong Cover Letter: In your cover letter, express your passion for AbbVie's mission and how your skills align with their goals. Highlight specific examples of your work with patient organisations and your understanding of the UK healthcare system, including the NHS.
Proofread and Edit: Before submitting your application, take the time to proofread your documents. Check for spelling and grammatical errors, and ensure that your writing is clear and concise. A polished application reflects your attention to detail and professionalism.
How to prepare for a job interview at AbbVie
✨Know AbbVie Inside Out
Before your interview, make sure you research AbbVie thoroughly. Understand their mission, key therapeutic areas, and recent news. This will help you align your answers with their values and demonstrate your genuine interest in the company.
✨Showcase Your Multi-Channel Experience
As a Senior Brand Communications & Patient Relations Manager, you'll need to highlight your experience in managing multi-channel communications. Prepare specific examples of campaigns you've led, focusing on how they engaged stakeholders and achieved measurable results.
✨Understand the UK Healthcare Landscape
Familiarise yourself with the UK healthcare system, including the NHS and relevant regulatory bodies. Being able to discuss how these elements impact patient relations and communications strategies will show your expertise and readiness for the role.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that assess your problem-solving and decision-making skills. Think of situations where you've had to manage stakeholder relationships or navigate compliance issues, and be ready to explain your thought process and outcomes.
