International Digital & Consumer Lead in Marlow

About AbbVie: At Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products. Our aesthetics portfolio includes facial injectables, body contouring, plastics, skin care, and more. Our goal is to consistently provide our customers with innovation, education, exceptional service, and a commitment to excellence, all with a personal touch.

The Digital and Consumer Lead is a senior leadership role responsible for setting and executing the digital and consumer engagement agenda internationally, serving as a key advisor to senior leadership and driving competitive advantage for the AA brands. Responsibilities include:

• Designing and leading the strategy for consumer engagement through digital channels/platforms, including potential CRM, DTC and B2B2C digital initiatives.
• Leading the strategy to define and implement a unique and superior digital consumer experience (multichannel), generating data and insights to enable growth acceleration through acquisition, engagement and retention of different stakeholders.
• Developing, executing and rolling out the AA brands customer digital campaigns and assets, supporting brand and portfolio leads in maximising their consumer strategies.
• Developing the consumer digital ecosystem and CRM strategy supporting B2B2C initiatives.
• Collaborating with International Brands leads, Customer Experience team, Comms team, Area leads and countries.

Reporting to the Vice President of International Brand Marketing, with one direct report: Consumer Lead.

Key responsibilities include:

• Leading the design and execution of the consumer strategy across AA International.
• Creating vision for DTC strategies and plans for International markets, prioritising investment by ROI and growth opportunities.
• Collaborating and advising on budget allocation based on proven media channels.
• Scaling up digital consumer engagement in selected markets aligned with country and respective brand strategies.
• Advising and educating senior leadership and key stakeholders on digital best practices and emerging trends.
• Defining, implementing and rolling out new tools to engage and educate consumers in selected markets.
• Managing International media agencies.
• Being an international knowledge leader for consumer acquisition across the Allergan aesthetics portfolio.
• Executing the digital footprint of the AA Brands and signature portfolio strategy with customers.
• Partnering with the Customer Experience team to enhance digital customer engagement.
• Collaborating with marketing, communications, MLOR and other functions to create compelling content and resources.
• Leading the development, execution and roll-out of the facial brands digital campaigns and assets.
• Connecting consumer strategy with customer engagement.
• Supporting portfolio initiatives such as congresses to amplify reach and digital engagement.
• Fostering a culture of Innovation & data.
• Championing and piloting the use of new technologies such as AI.
• Generating frameworks to support decision making and ROI impact.
• Collaborating with Commercial Analytics to develop metrics frameworks to drive customer engagement.
• Supporting new go-to-market models in the digital space.

Capabilities & Experiences:

• Substantial experience in Digital Marketing for both consumers and customers audience, including experience at area/International level.
• Minimum 10 years of progressively more responsible experience in physician/consumer marketing management for a medical device or beauty company.
• Minimum 5 years in senior marketing positions with international responsibility.
• Experience in leading strategic and tactical planning functions in a team environment.
• Experience managing large DTC campaigns with strong knowledge of digital platforms.
• Proven track record of leading digital transformation at scale.
• Experience in the cosmetic/aesthetic medical device field is desirable.
• Team management experience.
• Recognized capabilities in building relationships in cross functional and matrix environments.
• Experience in developing international omnichannel digital campaigns.
• Understanding of AI and applications in digital marketing.
• Proficient with assets approval process and systems such as VEEVA, ZINC etc.
• Experience working in regulated HCP and consumer environments.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.