At a Glance
- Tasks: Lead digital strategies and consumer engagement for a global aesthetics brand.
- Company: Join AbbVie, a leader in innovative aesthetics solutions.
- Benefits: Competitive salary, diverse work culture, and opportunities for professional growth.
- Other info: Dynamic role with a focus on innovation and collaboration across global teams.
- Why this job: Shape the future of digital marketing in the beauty industry and make a real impact.
- Qualifications: 10+ years in digital marketing with international experience; leadership skills required.
The predicted salary is between 100000 - 130000 £ per year.
About AbbVie At Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products. Our aesthetics portfolio includes facial injectables, body contouring, plastics, skin care, and more. Our goal is to consistently provide our customers with innovation, education, exceptional service, and a commitment to excellence, all with a personal touch.
The Digital and consumer lead is a senior leadership role responsible for setting and executing the digital and consumer engagement agenda internationally, serving as a key advisor to senior leadership and driving competitive advantage for the AA brands. Responsible for designing and leading the strategy for consumer engagement through digital channels/platforms, including potential CRM, DTC and B2B2C digital initiatives.
Lead the strategy to define and implement a unique and superior digital consumer experience (multichannel), generating data and insights and constantly raising the bar to enable growth acceleration through acquisition, engagement and retention of different stakeholders (DTC, B2B2C), where and when they are most receptive. This role will lead the development, execution and roll‑out of the AA brands customer digital campaigns and assets, and supporting brand and portfolio leads in the maximization of their consumer strategies, ensuring that they are industry leading in both creative content and impactful delivery.
They will be responsible for developing the consumer digital ecosystem and CRM strategy supporting our B2B2C initiatives and support the elevation of AA as a partner of choice for customers working closely with International Brands leads, Customer Experience team, Comms team, Area leads and countries.
Reporting to Vice President of International Brand Marketing. One direct report: Consumer lead
- Lead the design and execution of our consumer strategy across AA International
- Create vision for DTC strategies and plans for International markets, prioritizing investment by ROI and growth opportunities.
- Collaborate and advise on budget allocation based on proven media channels and leverage proven best practices from established markets, including engaging and aligning with the IALT Leadership team
- Scale‑up the digital consumer engagement in selected markets aligned with country and respective brand strategies. Supporting co‑creation of digital assets and ensuring tactics implementation.
- Advise and educate senior leadership and key stakeholders on digital best practices and emerging trends
- Collaborate with the US and China to leverage best practices, solutions across to International markets
- Define, implement and roll‑out new tools to engage and educate consumers in selected markets. Management of International media agencies.
- Be an international knowledge leader for consumer acquisition across the Allergan aesthetics portfolio, keeping up to date on key marketing trends, market developments, market regulations, market research (proprietary & secondary) and making recommendations on how to evolve campaigns
- Execute the digital footprint of the AA Brands and signature portfolio strategy with customers
- Partner with Customer Experience team to set the vision and drive capabilities to enhance digital customer engagement, enhance our brand and portfolio visibility and our Partner of Choice strategy
- Collaborate with and influence marketing, communications, MLOR and other functions to fuel the creation of compelling content and resources that deliver customer value
- Lead the development, execution and roll‑out of the facial brands digital campaigns and assets.
- Connect consumer strategy with customer engagement, ensuring opportunities for B2B2C are optimized where possible
- Collaborate with PR/Comms on messaging consistency, but not draft or own external comms, press materials, or manage media relations
- Support portfolio initiatives such as congresses, to amplify reach and digital engagement
- Foster a culture of Innovation & data
- Support Social listening projects to gather insights & spot new trends, in collaboration with the Market analytics and Business Insights team
- Champion and pilot the use of new technologies such as AI and advance our innovation mindset
- Generate frameworks to support decision making and ROI impact
- Collaborate with Commercial Analytics to develop and install metrics frameworks to drive depth of customer engagement, track success and measure business impact that would inform channel mix optimisation decisions
- Support new go‑to‑market models in the digital space
Capabilities & Experiences
- Substantial experience in Digital Marketing for both consumers and customers audience, including experience at area/International level.
- Minimum 10 years of progressively more responsible experience in physician/consumer marketing management for a medical device or beauty company.
- Minimum 5 years in senior marketing positions with international responsibility.
- Experience in leading the strategic and tactical planning function in a team environment, including strategy formulation, competitive and customer analysis, tactical program development, budget formulation and management, and proven strategy execution skills.
- Experience managing large DTC campaigns with strong knowledge of digital platforms
- Proven track record of leading digital transformation at scale
- Experience in the cosmetic/aesthetic medical device field is desirable.
- Team management experience
- Recognized capabilities in building relationships in cross functional and matrix environment, able to influence and to lead without direct supervision.
- Experience in developing international omnichannel digital campaigns, as well as designing, executing and scaling‑up a CRM strategy for both consumers and customers
- Experience in managing digital and media agencies.
- Understanding of AI and applications in digital marketing
- Proficient with assets approval process and systems such as VEEVA, ZINC etc.
- Experience working in regulated HCP and consumer environments
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.
Global Digital & Consumer Growth Leader in Marlow employer: AbbVie
At AbbVie, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. Our commitment to employee growth is evident through comprehensive training programmes and leadership opportunities, particularly in our vibrant international setting. Join us to be part of a forward-thinking team that values creativity and excellence in the aesthetics industry.
StudySmarter Expert Advice🤫
We think this is how you could land Global Digital & Consumer Growth Leader in Marlow
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A personal connection can often get you further than a CV alone.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your experience aligns with their goals, especially in digital marketing and consumer engagement.
✨Tip Number 3
Showcase your skills through a portfolio or case studies. If you've led successful campaigns or projects, share those stories to demonstrate your impact and expertise.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining us.
We think you need these skills to ace Global Digital & Consumer Growth Leader in Marlow
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Global Digital & Consumer Growth Leader role. Highlight your experience in digital marketing and consumer engagement, and show us how you can bring value to our team at AbbVie.
Showcase Your Achievements:Don’t just list your responsibilities; we want to see your impact! Use numbers and specific examples to demonstrate how you've driven growth or led successful campaigns in your previous roles.
Keep It Professional Yet Personal:While we love a professional tone, don’t be afraid to let your personality shine through. Share your passion for digital marketing and how it aligns with our mission at AbbVie. We’re looking for someone who fits in with our culture!
Apply Through Our Website:We encourage you to submit your application directly through our website. This way, you’ll ensure that your application gets to the right people and stands out in the process. Plus, it’s super easy!
How to prepare for a job interview at AbbVie
✨Know Your Digital Landscape
Before the interview, dive deep into the latest trends in digital marketing, especially in the aesthetics and healthcare sectors. Familiarise yourself with successful DTC campaigns and be ready to discuss how you can leverage these insights for AbbVie's brands.
✨Showcase Your Strategic Mindset
Prepare to discuss your experience in developing and executing digital strategies. Bring examples of how you've driven consumer engagement and growth in previous roles, particularly in international markets. This will demonstrate your ability to lead the digital agenda effectively.
✨Emphasise Collaboration Skills
This role requires working closely with various teams. Be ready to share examples of how you've successfully collaborated across functions to achieve common goals. Highlight your ability to influence without direct authority, as this is crucial for driving initiatives at AbbVie.
✨Prepare Insightful Questions
At the end of the interview, have a few thoughtful questions ready about AbbVie's digital strategy and future initiatives. This shows your genuine interest in the role and helps you assess if the company aligns with your career goals.
