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- Tasks: Drive innovative marketing strategies for neurological products and engage with key stakeholders.
- Company: Join AbbVie, a leader in healthcare innovation focused on improving lives through groundbreaking medicines.
- Benefits: Enjoy a supportive work environment, career development opportunities, and a focus on employee well-being.
- Why this job: Be part of a passionate team making a real impact in healthcare while growing your marketing skills.
- Qualifications: Relevant marketing experience, preferably in healthcare, with a strong digital background and proven success.
- Other info: AbbVie prioritises accessibility and inclusivity in the workplace, ensuring a welcoming environment for all.
The predicted salary is between 30000 - 42000 £ per year.
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Company Description
AbbVie\’s mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people\’s lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.
Company Description
AbbVie\’s mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people\’s lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.
Job Description
This position offers an exciting and rare opportunity to work as a marketer in Neuroscience, within AbbVie’s portfolio, for the treatment of high impact neurological conditions. The successful candidate will join an energetic, ambitious and passionate team and work within a supportive environment which also offers opportunity for personal skills and career development.
The position is a fantastic opportunity for a marketer looking to grow within an ambitious health business where people and quality of life come first.
The Brand Manager role will be based in our offices in Maidenhead and will need to develop and drive commercially viable strategies for the brand in collaboration with the wider brand team. This will include promotion and education to drive increased uptake.
Objective:
- To position our product for continued growth through development and delivery of the brand plan in collaboration with the matrix brand team
- Ensure the brand meets/exceeds its Plan number through implementation of the brand plan
- Support the implementation of key strategic initiatives across the full marketing mix; ensuring an industry leading and coordinated approach to drive success.
Key responsibilities:
- Working in the matrix environment of the Brand Team to develop powerful marketing strategies for the product, through the annual brand plan cycle, securing buy-in for these through the leadership team
- Working in the matrix environment of the Brand Team to drive implementation of the agreed marketing strategies for the product
- Innovate, build and execute a strong omni-channel Management plan to maximise opportunities across our channel and stakeholder mix in order to strengthen and imbed promotional campaigns
- Develop customer journey maps and experience flows to deliver impactful engagement via appropriate channels in order to drive changes in behaviour with key stakeholders
- To plan and execute educational platforms as defined by the brand plan
- To effectively manage External Expert relationships across the UK in line with implementing the Brand Plan
- As a core member of the brand team, work cross-functionally to develop customer engagement strategies including seeking peer to peer opportunities from a national to a local level
- To manage agency relationships to ensure projects are delivered to a clear brief and are on time/budget and deliver on the Brand Plan
- Drive a high standard of compliance with all communications and initiatives
Qualifications
Qualifications & Experience
- Relevant Brand Manager experience or previous proven broad marketing experience including:
- supporting the delivery of a multi-stakeholder brand plan
- specific experience working across multiple channels specifically digital experience with measurable outcomes
- specific experience of patient activation campaigns
- examples of digital activation of HCPs and alternative stakeholders within the healthcare space or examples of other innovative approaches to understand customer behaviour / drive behaviour change
- proven experience in delivering insights-based marketing strategies
- experience of monitoring and measuring the effectiveness of activities
Skills & Competencies:
- Ability to co-ordinate and deliver strong brand planning
- Translate strategy into tactics plans and then deliver on these
- Ability to challenge current thinking in the interests of raising the bar
- Ability to work in a matrix environment and achieve results within a brand team
- Ability to take responsibility for allocated P&L, and balance between opportunities, resources and investments to maximize the growth
- Setting/implementing vision and direction
- Strong communication of ideas and concepts to ensure ‘selling’ to brand
- Ability to monitor results and develop contingencies
- Strong commercial acumen
- Flexibility and Listening skills
- Action planning & Budget management
- Can influence others, including those over whom they have no direct authority
- Professional, accountable, high energy, and collaborative team player
Additional Information
AbbVie\’s UK offices in Maidenhead prioritize accessibility and employee well-being, creating a welcoming environment for everyone. The office includes a large car park for easy access, as well as step-free entry, accessible restrooms, and elevators to accommodate individuals with mobility challenges. The workspace features assistive technologies and adaptable workstations, fostering an inclusive culture. Additionally, there is a dedicated quiet zone for those who prefer to work without distraction. This area maximizes natural light and is strategically positioned for easy access with minimal noise disturbances. If you need specific information or have questions about accessibility arrangements, please let us know during the process.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only – to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html
Seniority level
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Seniority level
Entry level
Employment type
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Employment type
Full-time
Job function
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Job function
Marketing and Sales
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Industries
Pharmaceutical Manufacturing and Biotechnology Research
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Brand Manager (Neuro) employer: AbbVie
Contact Detail:
AbbVie Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager (Neuro)
✨Tip Number 1
Familiarise yourself with AbbVie's mission and values, especially their focus on neuroscience and innovative solutions. This will help you align your discussions during interviews with their goals and demonstrate your genuine interest in the company.
✨Tip Number 2
Network with current or former employees of AbbVie, particularly those in marketing or brand management roles. They can provide valuable insights into the company culture and expectations, which can be beneficial for your interview preparation.
✨Tip Number 3
Stay updated on the latest trends in neuroscience and healthcare marketing. Being knowledgeable about recent developments can help you engage in meaningful conversations during interviews and showcase your expertise in the field.
✨Tip Number 4
Prepare examples of successful marketing strategies you've implemented in the past, especially those that involved multi-channel approaches or patient activation campaigns. This will allow you to illustrate your experience and how it aligns with the responsibilities of the Brand Manager role.
We think you need these skills to ace Brand Manager (Neuro)
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Brand Manager (Neuro) position at AbbVie. Understand the key responsibilities and qualifications required, so you can tailor your application accordingly.
Tailor Your CV: Customise your CV to highlight relevant experience in brand management and marketing, especially in the healthcare or pharmaceutical sectors. Emphasise any specific achievements related to multi-stakeholder brand plans and digital marketing strategies.
Craft a Compelling Cover Letter: Write a cover letter that not only showcases your passion for neuroscience and marketing but also demonstrates how your skills align with AbbVie's mission. Use specific examples from your past experiences to illustrate your capabilities.
Highlight Relevant Skills: In your application, make sure to highlight skills that are particularly relevant to the role, such as your ability to work in a matrix environment, manage P&L, and develop customer engagement strategies. This will show AbbVie that you have the competencies they are looking for.
How to prepare for a job interview at AbbVie
✨Understand AbbVie's Mission
Before your interview, make sure you thoroughly understand AbbVie's mission and values. Familiarise yourself with their focus on innovative medicines in neuroscience and other therapeutic areas. This will help you align your answers with their goals and demonstrate your genuine interest in the company.
✨Showcase Your Marketing Experience
Be prepared to discuss your previous marketing experience, especially in multi-stakeholder environments. Highlight specific campaigns you've worked on, particularly those that involved digital activation or patient engagement. Use metrics to illustrate your success and how you can bring that expertise to the Brand Manager role.
✨Prepare for Behavioural Questions
Expect behavioural questions that assess your ability to work in a matrix environment and collaborate with cross-functional teams. Prepare examples that showcase your problem-solving skills, adaptability, and how you've successfully influenced others without direct authority.
✨Demonstrate Commercial Acumen
AbbVie is looking for candidates who can balance opportunities, resources, and investments effectively. Be ready to discuss how you've managed budgets in past roles and how you plan to drive growth for the brand. Show that you understand the commercial landscape and can translate strategy into actionable plans.
